XAHOI
QUAN DIEM CUA DOANH NGHIEP VIET NAM VE KIEN THUfC VA KY NAN6 CAN THIET CUA MOT CHUYEN VIEN MARKETING
KNOWLEDGE AND SKILLS REQUIRED FOR MARKETING SPECIALISTS FROM PERSPECTIVES OF VIETNAM ENTERPRISES
T h a n T h a n h Stfn, Cao Thi Thanh, Le Oi^c Thuy, Nguyen Van Hiln
T 6 m t i & t
M ^ q u S trinh hanhap kinh tecfla cac doanh nghiep Viet Nam cho t h % ho dang phai doi dau vdi cac doi thu canti tranh manh c3vl nguon von, quy trinh quan ly cung nhirdngngh&fl6ngthM,de CO the (Kpiilig nhu cau ngay cSng cao cfla ngilM liSu dilng, cac doanh nghiep Viet Nam da chii trgng hon tdi wee phat tnen thuBng hieu va c^c cong cu giiip tang cifcmg ban hang, trong do. Marketing duBcdanh gia la mpt trong nhung cong ai quan irgng nhat Tuy nhlH ngufin aing ehuyen \nen l^rkenngtLfcactEUcing dai hpc lai chua dap itng du% yeu c^u/nhu cau cOati^^
n^y cS v§ chSt luMig va so lu'png. Van de bang bl dk kien thiitva ky nang dio sinh vien nganh Marketing ngay cang tid n§n quan trpng. Cac ket qua nghien ciiti ^ chi ra rang, sinh vien (^ kien thu'cva ky nang diuyen mon li^ikeDng sau Mil ho tot nghiep nhifng lai tiiieu rnot so cac ky nang mem nhat djnh, vl vay, cac sinh vien nay se gap khd khan trong qua trinh tlm Idem iriec lam hoac hieu qua lam viec thap. Va ngiipc lai, mot ^nh vien tot nghiep diuyen nganh Mariieting vdi nhi& 1^ nang nhung Iden thik Maiketing lai ban die t i l kho c6 the clat nang suat lao dpng rao va co hfii thang tien trong oing vik. Chinh vl vay, thong qua cacphuong phap nghien cdu khao sat bai bao tiinh bay k^
qu^ do ludng cac quan diem danh gia cua doanh nghiep ve Iden thdc va ^ nang d n thiet phai c6 dia mpt ehuyen vien Marketing sao dw phu hpp vdi nhu cau cua ngudi sA dung lao dpng.
T£f khoa: kien thii'c can thiet, ky nang can tiiiet, diuyen vien Marketing
Abstract
In the process of global economic integration, Vietnam enterprises have been diallenged by harsh competitions from both existing and potential competitor in temis of capital, management processes and technology. Atthesametime, in ordertomeetthe increasing demands of consumers, Vietnamese enterprises have put more focus on building theirbrandnamesand other salesenhandng tools among which mariteting IS considered one of the most important However, the marketing graduates cannot meet the needs/
requirements of the present situation in terms of both qualification and quantity. The Issue of providing students majoring in marketing with knowledge and skills becomes more signifiant Researdies show that the graduates have marketing knowledge and skills but lade some certain soft skills thus expenendng difficulties in job seeking or low working effiaency. On the contrary, it Is tough for those who have skills but lad( marketing knowledge to gain high working productivity and promotion opportunities. As a result by conducting the survey method, the article present * e quantitative results of enterprises' perspectives on knowledge and skills required for a marketing spedallst and satisfied the needs of employes.
Keywords: knowledge, skills. Marketing spedallsts
ThS. Than Thanh Son, ThS. Cao ThiThanh, TS.ietliJ'cThiiy,TS. Nguyen Van Hien
Khoa Qain I]) kinh doanh, TrUdng Bai hpc Cang nghi^ Ha Npi Email: caothanhdhcn^gmaiLcom
Ngly nhan bai: OS/9/2014 Ngay diiip nhan dang: 15/10/2014
1 . G l d l T H l £ U
Ba tren 20 nam chuyfin nginh Marketing ddgc du nhap vSo Viet Nam, tuy n h i ^ n , c^c chirong trlnh dao tao va so \ugng cac tradng tfao tao con chLfa dap ijfng dUOc nhu cSu v^ nguon nhan liic trong linh vircniy c^ ve sd li/Ong va chat lUOng. V4sfi iLfong, t h e o Tran Minh Dao vS c^ng su {2011), so ehuyen gia Marketing da qua dao tao chi dap Cfng chira dSy 30% nhu cau cua cac doanh nghifip.
Theo ket quS tham dd ^ kien danh gia ve nganh nghe n&o dang thu hut tuyen dung nhieu lao dong nhat cua Trung tam Du bao nhu cau nhan lUc & Thong t i n thj trudng lao dflng TP. Ho Chf Minh ngay 14/9/2014 [1j c l i ^ thay, nSm trong nhom nganh Marketing-Klnh doanh-Ban hang- Phuc vu thi Marketing dang la nganh nghe t h u hut lUc liiong iao d p n g nhieu nhat ehiem t</ le 23,9%
t r o n g t o n g sd phieu tham do. Cung t h e o t h d n g ke ngay 14/9/2014 cua Vietnamworks [2], trong so cSc vi tri can tuyen dung thi nhu cau ve ehuyen vidn Marketing diJng thi) 3 vdi 502 sd lao ddng dang k^ ling tuyen va chi d i j n g sau nhu cau tuyer d u n g Ban hang-IT-Phan m^m. Ber canh khoSng each ve sd luong, chai luong ngudn nhan li/c Marketirt c u n g chaa dap ijfng dape nhu a\
701 Tapdii KHOA HOC&CONG NGHE. S o 2 4 . 2 0 1 4
ECONOMICS-SOCIETYl
Bang 1. Cac kien thiic va ky nang can thiet cua ehuyen vien Marketing trong boi canh Viet Nam Cac kien thiJc va ky nang
Kien thdc ve quan tri Marketing
Kieu va van dung kien thi^c quan tri quan he khach hang Hieu va van dung kien thdc quan tri ban hang Hieu va van dung kien thdc hanh vi nqu'cfi tieu diing Hieu va van dung kien thdc quan ly danh muc san pham Hieu va van dung kien thilc nghien cUu Marketing Hieu va van dung kien thiic xay dung va phat tnen thuong hieu Hieu va van dung kien thilc Marketing dich vu Hieu va van dung kien thilc quan tri kenh phan phoi Hieu va van dung c^c kien thilc truyen thong Marketing Hieu va van dung kien thilc hanh vi khach hang to chile Hieu va van dung kien thdc quan tn qia Hieu va van dung kien thdc Marketing qudc te Hieu va van dung kien thtic ve chuoi cung ung Hieu va van dung kien thilc thucAig mai dien til Ky nang dam phan
Ky nang giao tiep - dng xH Ky nang thuyet phuc vh gay anh hucinq Ky nang giai quyet van de Ky nang thuyet trinh Ky nang lam viec nhdm
Ky nang thu thap, xd ly thdng tin va viet bao cao Ky nang sddung tieng Anh co ban Ky nang thich nghi vdi cac thay doi Ky nang vu'ot qua khd khan va ap luc Ky nang quan ly thdi gian Ky nang soan thao van ban thong dung Ky nang lam chu cam xuc
Cac tac gia da nghien cilu Finch va cdng sU, 2012; Schlee va Harlch, 2010;
Brendan va cdng su, 2004; Finch va cdng su, 2012; Schlee va Hanch, 2010;
Brendan va cdng si/, 2004; Schlee va Harlch, 2010, Brendan va cdng Sl/, 2004;
Brendan va cong str, 2004; Schlee va Harich, 2010;
Brendan va cdng su, 2004; Schlee va Harich, 2010;
Brendan va cdng sK, 2004, Finch va cong s\i, 2012; Schlee va Hanch, 2010;
Brendan va cdng sil, 2004, Schlee va Harich, 2010;
Brendan va cdng s^, 2004; Schlee va Harich, 2010;
Brendan va cdng sU, 2004; finch va conq sU, 2012; Schlee va Harich, 2010;
Brendan va cdng sU, 2004;
Brendan va cdng su, 2004, Finch va cong sir, 2012; Schlee va Hanch, 2010, Finch va cdng 5^,2012,
Finch va cdng su, 2012; Schlee va Hanch, 2010;
Brendan va cdng sU, 2004; Schlee va Harich, 2010;
Finch va cong Sif, 2012,
Davis va cdng sir, 2002; Brendan va cong sif, Schlee va Harich, 2010;
Davis va cdng sU, 2002 Davis va cdng sif, 2002
Hopkins va cdng sU, 2011, Finch va cdng su, 2012;
Brendan va cong su, 2004; Hopkins va cdng su, 2011, Finch va cdng sU, 2012;
Davis va cdng sif, 2002, Hopkins va cong sU, 2011; Schlee va Harich, 2010, flieu kien hoai c anh cua Viet Nam
Brendan va cong sU, 2004; Finch va cdng sU, 2012;
Hopkins va cong su, 2011;
Hopkins va cong sil, 2011; Finch va cong si/, 2012; Schlee va Harich, 2010;
Brendan va cong sU, 2004, Davis va cdng sU, 2002 Brendan va cong su, 2004;
(Nguon. 1 'p cua tdc gia)
cua xa hdi, day la mot van de t h d i sU ddi vdi cae co sd dao tao cung n h u cae doanh nghiep siJdung lao d p n g . Mot t r o n g nhOng nguyen nhan quan trpng nhat la do da phan cac t r a d n g chaa xac d m h dugc chuan dau ra phij hop (Tran Minh Oao va cdng sU, 2011). Mae d u , van de nay da dupe de cap nhieu t r o n g eac cuoc hpi thSo, tuy nhien, cac cuoc thcio luan ehu yeu diia tren cae ket quei nghien cdu dinh t i n h va cam quan, thieu cac nghien eu'u mang t i n h chat djnh lapng. Du da cd kha nhieu nghien CLfu tren t h e gidi de cap den van de nay, song, do bdi canh cija moi nadc la khac nhau va Viet Nam la mdt
nadc dang trong qua t r i n h phat trien va hpi nhap vdi kinh te the gidi, v'\
vay, mpt nghien cufu bang phacing phap dmh lapng va dupe thac hien trong cac doanh nghiep tai Viet Nam la rat can thiet.
Bai bao nay t r l n h bay ket qua nghien eu'u khao sat, do ladng dinh lapng cac quan diem cua doanh nghiep Viet Nam ve kien thdc va ky nang can phai co cua mdt ehuyen vien Marketing t r o n g boi canh hien nay.
2 . C C ( S d L Y L U A N
De canh tranh t d t t r o n g t h i t r u d n g viec lam, sinh vien t d t nghiep ph^i ddgc trang b\ nhQng kien thac
va ky nang theo yeu cau eua nha tuyen dung (Floyd va Gordon 1998, p.103}. Kien thufcva ky nang cua mpt ca nhan t r o n g mot ITnh vUe cu the (vi du nha ehuyen nganh Marketing}
la hai pham tru khoa hoc khac biet nhang cd mdi quan he ehat che va ed dupe la do hpe tap. Chinh vi the, de danh gia kien thac va ky nang hieu qua, can p h i i nhin nhan viec hpc t a p theo hadng da ehieu, tich hop va daa tren t i n h hieu qua t h e o t h d i gian {Gardiner va edng sU, 1997), Bdi vl, hpc tap la mpt qua t r i n h phCfctap, nd ddi hdi khdng ehi nhQng gi sinh vien biet {Kien thdc), ma con ca van de nhQng gl ho cd the lam vdi nhQng gi
So24.2014-TapchiKHOAHOC&CONGNGHE 7 1
aamxAHOL
hp biet (Ky nang). Ngoai ra, danh gia kien thQc va ky nang con ph^l ehu y den gia tri, thai do va thdi quen cCia sinh vien cd 5nh hadng tdi sa thanh cdng trong hpc tap va edng viec ca ben trong va ben ngoai mdi trUdng giao due {Gardiner va cdng sp, 1997, p.11). Trong nghien cQu nay, kien thdc dugc dinh nghTa la eac khia canh ve k h i i niem va ly thuyet ciia ehuyen nganh Marketing {Kaplan, 1964); ky ndng ddgc dinh nghTa la kha nang cd the dape thanh thuc thdng qua thac hanh {Shipp va edng sa, 1993). Hal dinh nghia tren l a c o s d trong vi§c tiep can va do lUdng cae quan diem, tieu chi danh gia trong nghien eQu. Cac hpc gici trade day thudng tap trung vao nghien cQu eac ky nang cCia ehuyen vien Marketing nhU: Davis v i cdng sU, 2002; Floyd va Gordon 1998; Sneed va Morgan, 1999; Scott va Frontczak 1996. Xu hudng nghien cQu n i y ehi ra rang, quan diim giao due eho cap ehuyen vien Marketing thadng ehi tap trung p h i t trien nhieu eac ky nang nhSm giup cho sinh vien ra trUdng tlm dupc viee lam mpt each nhanh chdng. Dieu nay dape giai thich bdi cic ddi tapng tham gia k h i o s i t cua cac nghien cQu, hp thudng la sinh vien mdi ra trUdng khoang 3 den 5 nam do k h i nang tiep can ddi tapng va dl^u kien nhd lai de cd the so sanh dape cic kien thQc va ky nang da dugc d i o tao va yeu eau trong thac tien {Davis v i cdng sU, 2002).
Cic kien thQc va ky nang can thiet can thiet cCia mpt ehuyen vien Marketing de xay dpng thanh tieu chi cho k h i o s i t nay da dape tac gia thdng ke va dieu chinh tQ nhQng nghien cQu trade day de phu hpp vdi dieu kien va hoan canh thac tien tai Viet Nam (bang 1).
3. PHUONG P H A P N G H I I N C U U Tic giS da sQ dung ba phuong
phap nghien cQu chu yeu dd la: tong hpp cac tai lieu khoa hpc, nghien cufu djnh tinh va nghien eau dinh laong.
- Phuang phap tong hgp cdc tai lieu khoa hoc: Tic gia da tdng hpp danh sach cac loai kien thQc va ky nang can thiet ddi vdi mpt ehuyen vien Marketing ndi ehung tQ cic tai lieu nghien cQu khoa hpe tren the gidi, eae chaong trinh dao tao ehuyen nganh Marketing cua cac tradng dai hpe trong va ngoai nadc.
Tren cd sd do, nhdm tae g i i da tien hanh thao luan ehuyen sau de lUa chpn cac kien thQc va ky nang phii hpp vdi bdi canh Viet Nam.
- Phuang phdp nghien cdu dinh tinh: TCr danh sach cac kien thQc va ky nang ehpn Ipc bang phQOng phap tdng hpp tai lieu khoa hpc, tac gia da thac hien phdng van ehuyen sau nham mue dich tham k h i o y kien cae ehuyen gia la g i i n g vien ed kinh nghiem lau nam trong dao tao ehuyen nganh Marketing cua mdt so eac tradng dai hpe tai Ha Ndi. Sau do, trac ddi thao luan vdi cic cQu sinh vien t d t nghiep ehuyen nganh Marketing de xae djnh, ehinh sQa va bo sung eac kien thQc va ky nang theo quan diem cua ea hai ddi tuong nay.
- Phuang phdp nghien cdu dinh lugng:Sau khi cd dUpc danh sach eic loai kien thQc va ky nang can thiet
Bang 2. Cau true cac doanh nghiep tham gia khao
cQa mdt ehuyen vien Marketing ti/
hai phapng p h i p tren, tae gIS da x5y dung mpt b i n g danh sach cic cSu hdi da kien {bang cau hdi nay dupc tham khao y kien eua 03 ehuyen gia Marketing cd kinh nghiem lau nSm lam viec trong eae doanh nghiep), Bang danh sach cau hdi hoan chinh da duac bien soan thanh phieu khSo s i t ehfnh thQc. Cuoi eiing, tac giJ da tien hanh mot cudc dieu tra vdi phieu khao sat da dape bien soan tren mot quy md mSu rdng Idn hfln.
Ddi tupng dQpe hdi la Giam doc hoac G i i m dde Marketing trong cac doanh nghiep. Bdi, mue ti^u cda nghien cQu la tim hieu cac kien thdc va ky nang can thiet cua ehuyen vien Marketing, eho nen doi tPOng trh ldi bang hdi phai la ngUdl cd vi tri quan trong trong quy trinh tuyin dungvi biet rd nhQng ddi hdi ve kien thilc vS ky nang can thiet eOa vi tri ehuyen vien Marketing. Trong eac doanh nghiep Idn, neu cd phdng Marketing rieng thi viee quyet djnh tuyen dung ehuyen vien thudng do Giim dde Marketing dam nhiem. Doi vdi eie doanh nghiep khdng ed phbng Marketing, ddi hdi ve kien thiJc va ky nang cua ehuyen vien Marketing se do Giam ddc dam nhiem.
4. K^T QUA NGHIEN CCTU 4 . 1 . M i u n g h i e n cQu Hien nay, phan Idn cic doanh
Tieu chi So lucmg (ON)
T^lo
(%)
U)3i hinh doanh nghiSp Cong ty CO phan Cong ty TNHH Doanh nghiep tit nhan Khac
61 55 2 2
50,8 45,8 1,7 1.7 Unhvirchoatdanq
San xuat Thuong mai Dich vu Khac
51
«
21 542,5 35,8 17,5 4,2
Tieu chi Sd luong (DN)
T(» Quy m5 doanh nghiep _ ^ „ S ^ ^ ^ B
Tir50aen300ngucfi Tten 300 nguili TiJ10den50ngtrc(i Dudi 10 ngudi
59 35 25 1 Pll5ngMarl(eting trong doanh n g h i ^
Khong Co Thieu do heu
59 58 3
49,2
m M
49,! 4 U ,
1 ! .
7 2 , Tap diiKHOA HOC&CONG NGHE. So 2 4 . 2 0 1 4
ECONOMICS-SOCIblYI
nghiep tham gia hoat ddng kinh doanh deu daoc thanh lap dudi hinh thQc edng ty Cd phan va cdng tyTNHH, vi the, ty le eac cong ty Cd phan va edng ty TNHH ehiem 98,3%
(taong daong 118 tren tdng so 120 doanh nghiep); phan edn lai la c i c doanh nghiep t a nhan va loai hinh khac la dam bao tinh dai dien. Vi tri va vai trd cua hai loai hlnh doanh nghiep nay ngay cang Idn trong q u i trinh p h i t trien kinh te Viet Nam:
Ve ITnh vQe hoat ddng, phan Idn eae doanh nghiep tham gia khao sat nam trong ITnh vac s i n xuat (ehiem t^ le 42,5%) va thuong mai (ehiem ty le 35,8%), chi cd 17,5% eae doanh nghiep hoat dpng trong ITnh vac djch vy; Ve quy md doanh nghiep, tat c i c i c doanh nghiep tham gia khio s i t deu cd sd nhan vien > 10 ngudi, trong dd, 50% la eac doanh nghiep cd quy md vQa (ed tQ 50 den
< 300 nhan vien), 29,2% la cae doanh nghiep ed quy md Idn (>300 nhan vien) edn lai, ed 25 doanh nghiep (tuong Qng vdi ty le 20,8%) cd so nhan vien tQ 10 den 50 ngadi. Nha vay, mau dieu tra phan i n h dupc sU tham gia day du cua eic doanh nghiep cd quy md khac nhau tQ nhd den Idn {bang 2).
Chiem ty le 50% la cae doanh nghiep tham gia khao sat cd phong Marketing trong doanh nghiep, taong dUPng t i le nay, cd 49,2%
eic doanh nghiep khdng ed phdng Marketing trong doanh nghiep. So sinh vdi quy md doanh nghiep cho thay, 79% cac doanh nghiep ed tren 50 lao dpng (bang 2). Tuy nhien, sd lupng eic doanh nghiep cd phdng Marketing lai chQa tuong xQng. Ly giai dieu nay, ed the la do c i c doanh nghiep chua chu trpng p h i t trien cdng tae Marketing rieng hoac gdp bp phan Marketing vao bp phan kinh doanh. Du t r o n g trUdng hpp nao.
Bang 3 Ket qua nghien cdu cac kien thdc CO sd nganh cua ehuyen vien Marketing Tieu chi
Kien thiJc ve nguyen ly IMarketing Kien thifc ve qukn t r i d i i l n lifdc Kien thic ve van hoa va dao SUc kinh doanh
Kien thiJc ve cac phiftfng phap t h u thap, xu' ly va phan t i d i so lieu Kien thiircve p h i p luat
Kien thdc cu ban ve kinh te hoc
Kien thiic ve xd ly va duy tri he thdng thdng tin noi lam viec Kien thiic ve hanh vi to chdc
Kien tfidcjta hdi hoc Kien thiic cO ban ve quan tri to chiic Kien thdc co ban ve tai chinh doanh nghiep
Bim trung binh nhom
fiiem trunq binh 4.31 4.11 4.09 3.99 3.96 3.86 3.83 3.80 3.78 3.75 3.74 3.93
Bang 4 Ket qua nghien cdu cac kien thdc va ky nang ehuyen nganh cua ehuyen vien Marketing Tieu chi
Kien thiic ve q u i n t r i Marketing
Kieu va van dung kien thu^c quan t r i quan he khach hang Hieu va van dung kien thiic quan t r i b i n hang Hieu va van dung kien thiic hanh vi ngUdl tieu diing Hieu va van dung kien thiic quan ly danh muc san pham Hieu va van dung kien thiic nghien ciiTu Marketing Hieu va van dung kien thiic xay dutig va phat trien thU<Aig hieu Hieu va van dung kien thiic Marketing dich vu Hieu va van dung kien thdc quan tri kenh phan phdi Hieu va van dung kien thdc cac truyen thong Marketing Hieu va van dung kien thdc hanh vi khach hang to chdc Hieu va van dung kien thdc quan tri gia Hieu va van dung kien thdc Marketing qudc te Hieu va van dung kien thdc ve chuoi cung dng Hieu va van dung kien thdc thuong mai dien t d
Dim trung binh nhdm
Diem trung binh 438 4.38 4.32 4.30 421 4.19 4.16 4.14 4.13 4.10 4.05 4.03 3.93 3.93 3.79 4.14 dieu nay cung cho thay cae doanh
nghiep k h i o sat van edn yeu trong edng t i c Marketing.
4.2. Quan d i e m cua doanh n g h i e p ve kien thuTc va ky nang can t h i e t cua m o t ehuyen vien JVIa.''!'eting
4.2.1. Nhom kien thdc ccf sd nganh Marketing: Diem trung binh theo danh gia cua eac doanh nghiep la 3.93 va cd 5 loai kien thQc nganh dat diem tren trung binh la:
Kien thdc ve nguyen iy Marketing (4.31); Kien thdc ve quan tri chien luoc (4.11); Kien thdc ve vdn hoa vd
dao ddc kinh doanh (4.09); Kien thdc ve cdc phuang phdp thu thap, xd ty vd phan tich so tieu (3.99); Kien thUc ve phdp luat (3.96). Trong so nhQng kien thQc nay, Kien thQe ve nguyen ly Marketing dupe danh g i i eao nhat vdi diem trung binh 4.31. Dieu nay dupe ly giai bdi, day la loai kien thQe can ban va khdng the thieu cua bat cU c i n h i n nao khi lam viee khdng chi trong ehuyen nganh Marketing.
Ngoai ra, Kien thUc ve quan tri chi^n lupc ( g i i trj trung binh dat 4,11) va Kien thQe ve van hda va dao dUc kinh doanh {gia tri trung binh d a t ,
So 2 4 . 2 0 1 4 . Tap dii KHOA HOC & CONG NGRE^j
• • M S S x A H d L
trien nghe nghiep. Cac kien thQc va ky nang can thiet cho ehuyen vien Marketing cd xu hadng tap trung vao caekynangthac hanh ma it chii trpng den eac kien thQe nen tang bdi vi day la nhdm cdng viee khdi dau trong ehuyen nganh Marketing. Trong khi do, cae kien thdc Marketing cd gia t n lau dai doi vdi viec phat tnen nghe nghiep cCia sinh vien (Davis va cdng sU, 2002). Chinh vi the, qua trinh dao tao cung can phai trang bj cho hpe vien c i c kien thQc ly thuyet nen tang nha quan tri Marketing, nghien cUu Marketing.
Sa phat trien kinh te xa hdi eua Viet Nam ddi hdi cae doanh nghiep p h i i cd djnh hudng thi tradng vdi cac chien laoc va ehinh sach kmh doanh rd rang hon, dong t h d i , eung dat ra cac yeu cau eu the hon vdi cac ehuyen gia Marketing cua m i n h . Be dam bao dpi ngu ehuyen nganh Marketing sau khi dao tao cd the sdm bat tay vao cdng viee thpc te, rut ngan khoang each giQa nhu cau thi trUdng lao dpng va k h i nang cung cap cua eae eo sd dao tao, ban than c i c trUdng can chuan bi eho minh eae giai phap nham nang eao chat lupng dao tao, dam bao sinh vien sau khi ra t r u d n g dat dupe da sd cac tieu chuan ma c i c doanh nghiep dat ra khi tuyen dung./.
Ph^n bien khoa hoc: PGS.TS. Triicmq flinh Chien
T A I L I E U THAM KHAO
[1], http://www dubaonhanluchcmc.gov.vn [2]. httpi/Zwwvii.vietnamworks.com/
(31. Tran Minh dao, Pham Thi Huyen va Pham Van Tuan (2011}, fiao tao Marketing tai Viet
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