TAP CHI KHOA HQC DAI }HK \ W L \ \ ( : HA Trin VQ
PHAT TRIEN SAN PHAM DU LICH \ AN HOA
DV'A TREN CO SO KH.\I THAC CAC GIA TRI VAN HOA VIET NAM TAI CONG MEN VAN HOA SUOI TIEN
DEVELOPING CULTURAL TOURISM PRODUCTS BASED ON THE EXPLOITA TION OF VIETNAM CULTURAL J AL UES A T SUOI TIEN CUL TURE PARK
HdTRAS \t<'>
TdM TAT: Cdc sdn phdm du lich tgi Cdng viin Vdn hda Suoi Tiin chua kliai thdc hi^u qud gid tri vdn hda ddn tpc. Bdi viet su dung cdc phuang phdp dien da, phdng vdn co cdu true, dieu tra bdng hdi nhdm phdn tich thuc trgng khai thdc cdc sdn phdm du Ifch gdn liin v&i vdn hda - Ifch sic Vi^t Nam. ddng thai de xudt mpt sd gidi phdp nhdm gdp phdn da dgng vd ndng cao chdt lupng cdc sdn phdm du lich vdn hda tgi Cong vien Vdn hda Suoi Tien.
Tirkhda: sdn phdm du Itch vdn hda; Cong vien Vdn hda Sudi Tiin.
ABSTRACT: Tourism products at Suoi Tien Cultural Park have not yet exploited VietNamese cultural values effectively The paper uses field observation, structured inteniew. survey methods to analyze the situation of exploiting tourism products associated with Vietnamese culture and history, and proposes solutions for diversifying and improving the quality of cultural tourism products at Suoi Tien Cultural Park.
Key words: cultural tourism products. Suoi Tien Cultural Park.
I. DAT \ AN DE
Cac gia di van h6a Viet Nam dong vai tro quan trpng trong viec phdt tnen ede sdn phdm du ljch van hoa tai Cong vien Van hda Suoi Tien, bdi le, van h6a ddn lpc cho chiing ta mgt dja vi, de chiing ta biet chiing ta Id ai, cho chimg la cdm gidc ve sy ton tai.
gia tri ciia chiing ta, trong moi quan he vdi cgng dong khdc. Van boa ddn tgc con cbo chimg ta biet nhimg net tuong dong vd khdc biet giira cgng dong. Trong boat dgng kinh doanh du Iich, cac gid tri van hoa ddn tde Id "chat lieu quan trpng" de tao nen eae sdn pham du Iich hdp dan. Suoi Tien khdng chi Id mpt khu vui chcri gidi tri, noi day cdn
Id "eong vien cay xanh", khong gian xanh ciia vung ven thdnh pho, mot danh lam thdng cdnh, noi vdn hoa vd cdnh quan ty nhien dan xen nhau, noi gin giir, phat huy, gido dye van hoa truyen th6ng Viet Nam din Ihl he tre Thdnh pho H6 Chi Minh va viing phy can. Vdi tilm ndng sdn co, Cdng vien Vdn h6a Su6i Tien co Ihl thu hut lugng du khaeh ldn hon neu dugc quan ly chuyen nghiep vd xdy dyng dugc nhimg san pham du Iich van hda dpc dao, hdp dan.
Nhimg nguyen cim tim hiiu vl san phdm du Iich vdn hoa tai Cong vien Van hda Suoi Tien chua nhieu, chti ylu dua ra gidi phap chung hay tap trung vao mpt s6 khia eanh
' • ' T h S . Tnrting Dai hpc Van Lang, kolran\-u<Q,vanlanguni edu.vn. Ma so: TCKH18-15-2019
TAPCHi KHOA HQC DAI HQC VAN LANG So 18. Thing 1 1 - 2 0 1 9 ve van hoa kien tnic, churc nang ede cdng
trinh gidi tri hien d^i tai eong vien, it phan tich chi tiet cdc san pham du ljch vdn boa t^i cdng vien. Bai viel ciia tac gid Phan Thdnh Qudi phdn tich va de xuat mpt so gidi phdp phdt trien du Iich ben virng tai Suoi Tien [2]. Tdc gid Le Ddm Ngpc Tix nghien eim ve dnh hudng ctia van hoa ddn tpc Viet Nam doi vdi bieu tugng kien tnic trong eong vien van hoa Suoi Tien [7].
Do do, viec phan tich thue trang va de xuat mpt so gidi phap nham phdt trien sdn phdm du Iich ciia Sudi Tien dya tren co sd khai thdc eac gia tri van hda Vipt Nam Id rat cdn thict.
2. NQI DUNG 2.1. Ctfsdiy luan 2.1.1. Cong vien chuyen de
Theo Forrec, cong vien ehii de Id noi du khdeh vui chcri, giai tri va tranh xa nhOng dp lyc cupc song thudng ngay [8].
Theo Heo vd C Y . & Lee, S. cong vien chii de nhu mpt tap hgp cua cdc diem tham quan dpc dao theo chu de, bao gdm kien tnic, canh quan, cudi ngya. chuong trinh, djch vy ihyc pham, nhan vien trang phyc va cua hang ban le [6, tr,446-tr.453]. Theo Ho. P. & Ap, John, eong vien gidi tri Id mgt diem den theo diing nghia eua no, ket hgp giai tri, thye phdm, do uong va cda hang, va mpt moi trudng khdc vdi moi trudng song thudng ngay cita du khdch [9]. Theo School of Hotel and Tourism Management, The Hong Kong Polytechnic University and PSHE Section, Curriculum Development Institute, mpt eong vien chuyen de ve van hoa - Iich sir phai dam bdo cdc yeu to ve:
Vdn hoa ban dia, di sdn van hoa, lang van hoa, tinh chdn thue, sy kien lich sd [5].
Cd nhieu dinh nghla, cdch bieu \ e cong vien chuyen de vd cong vien chuyen de van hda - Iich sii, luy nhien, co the nhan thdy rang, mpt cong vien chuyen de ve van hoa - Iich sir hay cdng vien van hoa - Iich su Id edng vien giai tri trong dd eo khai thac nhtmg yeu to ve vdn hda, Iich su de hinh thanh nen nhihig san phdm du lich da dang, dpe ddo, hdp dan \Tra mang tinh giai tri vua g6p phdn bdo ton ban sac van hda.
2.1.2. Van hda VietNam
Theo Tran Ngpe Them, tir gdc dg riep can h? thong - cau tnic, cd the xem vdn hoa Viet Nam nhu mpt hp thdng gom 4 thanh to (tieu he) co bdn vdi cdc vi hp sau: Van boa nhan thue vdi hai vi b? ve nhdn thuc vu try va con ngudi, ey the nhu Triet Iy dm duong; Mo hinh tam lai, Ngu hanh; Ljch dm duong va h? Can Chi; Nhdn thuc vc con ngudi; Vdn hoa to chuc cpng ddng: van hoa to chirc ddi song tap the (to chirc nong thon, qudc gia, do thi,...) va van hoa to chuc ddi song ca nhdn (tin ngudng, phong tuc, giao tiep, nghe thuat,...); Vdn boa ung xu vdi moi trudng ly nhien vdi hai vi he la tan dyng va ung ph6 vdi moi Irudng ty nhien, hai vi he nay the hien cu the qua cdc khia eanh van hoa nhu: each dn, mac, d, di Iai; Van hoa ung xu vdi moi trudng xa hpi vdi hai vi he la ldn dung va iing phd vdi moi trudng xd hpi, hai vi he ndy the hien cy the qua cac khia canh van hoa \'e giao Imi, tiep bien va dung hpp ciia nen vdn hoa Viet Nam vdi eac dac trung van hoa khac nhu: An Do, Phdt gjdo, Nho giao, Dao gido, Phuang Tay [3].
Ngo Due Thinh vdi gdc do tiep can ve
"Vimg van hoa", chi ra rang: Van hda Viet Nam chinh la "sy thong nhdt trong da dang" ciia 7 viing van boa ldn, do la: Vimg
TAP CHl KHOA HQC DM HQC VAN LANG Ho T r i n \ u
van boa dong bang Bdc Bg; Dong Bdc Bac Bp; Tdy Bac vd mien nui Bde Trung Bd;
duyen hai Bde Trung Bp; duyen hai Trung vd Nam Trung Bp; Trudng Scm - Ta\' Nguyen; Nam Bp [4].
Tom lai, tren co sd nhirng ly thuyet.
each tiep can ve van boa \'iet Nam vd cong vien ehuyen de, ehiing ta nen Iiru y rang:
Khong phdi bdt ky cde gid tri vdn hoa \'iet Nam nao ciing dugc ap dyng de xa>" dyng nen cac san pham du Iich van hoa, chi nhuTig gia tri van hoa (ed vdt chdt vd tinh than) dpe ddo, hdp dan du khaeh; tao sy da dang cho san phdm, gan lien vdi chu de cong vicn, nhirng gia tri van boa cdn ban, cdt loi, on dinh trong nen vdn hoa dan tpc, nhirng gid tri vdn hoa ma ciing vdi h? thong cac sac thai van boa khae cd tdc dyng khu bipt nen van hoa Viet Nam vdi cac nen \ an boa khac, mdi dugc su dung de thiet ke nen eae sdn pham du lieh vdn h6a.
Do do, trong khuon kho bdi viet, chiing tdi tap trung phdn tieh cde gia di van hoa Viet Nam dd vd dang dugc su dyng de xdy dyng nen cac sdn phdm du ljch Van boa tai Cong vien Vdn h6a Suoi Tien nhu sau: Tin ngudng ihd ciing to tien gan lien vdi nhimg anh hung ddn tgc c6 cong chong giac ngoai xdm. xdy dyng ddt nude; Tin ngudng dan gian ve thd Mdu. Nhdn thdn, nhien thdn. hnh vdt, thdn thii,..., Van boa vimg mien (gan hen vdi sinh boat ciia cpng dong cdc dan tpc Viet Nam nhu vdn boa an, mac, d, di Iai, sdn xudt, nghi le vong ddi, giai tri, trd choi ddn gian,...); Vdn hoa Phdt giao mang sac thdi rieng Viet Nam, hinh thdnh qua qud trinh giao luu, tiep bien vd dimg hgp giira nen vdn hoa Viet Nam vd van hoa Phdt gido.
2.2. Phiromg phap nghien cuv Trong khudn khd dia bai \ilt ndy, chiing toi su dung mdt so phuong phap nghien cuu sau:
Du lieu thu edp: Phdn lich, long hgp cdc ngu6n tdi lieu sach. bdo. lap ehi, website lien quan den ho^t dpng du Ijch d Cong vien Vdn b6a Suoi Tien;
Dir lieu so cdp: Dien da tai Sudi Tien;
Phong vdn ede chuyen gia du Iich: Hudng ddn vien du Ijch npi dia vd nha nghien euu du Iich. Kit qua phong vdn dugc U-inb bay dudi dang eac linh huong, Irudng hgp cy thi dl minh hpa cho gid thuyet nghien cdu CLia bai viet. Bdng hoi khdo sdt: Khao sdt 108 khdch du ljch npi dia tgi Cdng vien van h6a Su6i Tien (ndm 2019) (diing phucmg phdp chpn mdu phi ngdu nhien).
2.3. Thyc trang khai thdc cac gid trj vdn h6a dan tpc dc phdt trien cdc san pham du Ijch tai Cong vien Vdn h6a Suoi Tien 2.3.1. U'u diem
Cong vien Vdn hoa Suoi Tien cd cdc hang myc cong trinh thupc cdc Ioai hinh vdn h6a nhu: Van hda ddn tgc, van hoa bdn dja, van hoa tam linh, van hoa dm thyc,...
Vipe xay dyng cde cdng trinh co sd ha tdng du ljch va thoi hdn van hoa vao nhirng eong trinh dy, thill nghT do Id chiin luge hi?u qud va dai bcri de g6p phdn da dang hda vd nang eao chdt lugng eac sdn phdm du Ijch tai ede khu cong vien van hda du Iich. Cd Ie do mo hinh cong vien dugc xay dyng tren CO sd kit hgp cdc cong trinh hien dai vdi cae gid tri van hoa Viet Nam nen tao thdnh sdn phdm dich vu dgc dao, thu hiit du khdeh. Theo kit qud khdo sat tir 108 khdch du Iich npi dia tham quan Suoi Tien, co 45% du khdch tham quan ban 3 Idn, 22%
du khdch da tham quan 2 ldn.
TAP CHi KHOA HQC DAl HQC VAN LANG So 18. Thing 1 1 - 2 0 1 9 Bi^u do 1. S^ lin du khich tham quan Cong vien
Vin hoa Suoi Tien
So lugng du khach quay trd lai Suoi Tien nhieu Idn de trdi nghiem cac dich vu du lich tai Suoi Tien chinh Id minh chiing ey the ve linh dpc dao ciia san phdm du lich tai Suoi Tien dd va dang hdp dan du khdch. Ci Cong vien vdn boa du lich Suoi Tien, cac gia tri cua van hda dan tpc dugc xdy dyng, mo hinh hoa, tai dung Iai nham myc dich phuc vy eho boat Bilu d6 1 Ihl hien kit qud khdo sat 108 ^Png du Ijch nhu: Den Himg, lugng dai Hai khaeh du Ijch ngi dia tham quan Cong vien Bd Trung, milu thd Dinh Bd Linh. Ben canh Vdn hoa Sudi Tien, yong do co 45% du sue hap dan eua cde uo choi gidi ui hien dai, khach CO hon 3 lan quay trd Iai Su6i Ticn. Su6i Tien cung hdp dan du khach bdi cdc gid 14% du khdch tham quan Suoi Tien 3 ldn, tn vdn hda ddn tgc Viet Nam.
22% du khach tham quan Suoi Tien 2 Idn.
Bieu do 2. San pham du ljch - dich vy hap dan du khich 191 Cong vien V i n hoa Suoi Tien
• Cac gia trj van h6a dan tQc( Le hpi trai cay, thd Cling to tien, vin h6a tam linh,...)
• Cac tro choi giai tri hien dai
• Canh quan d?p
Bieu do 2 cho thdy, ede tro choi giai tri hien dai la Ioai hinh hdp ddn du khach nhdt (chiem 55%), eae gid tri van boa dan tpc Cling la h^ng myc quan trpng, gop phdn thu hut du khaeh den tham quan Suoi Tien (chiem 33%), hang muc con Iai la "cdnh quan dpp" chiem 12''a.
Den thd Hiing Vuong dugc xdy dyng vdi dien tieh 250m^ thilt k l theo hinh tring dong vdi dang ve co kinh, uy the vd
Nguon tdc gid hoanh trdng. Ben trong den thd Id nhimg sy tich CO tinh giao due hudng ve coi nguon dan tgc nhu: Su tich Con Rong Chau Tien, Phii Ddng Thien Vuong, Bdnh Chtmg, Chii Dong Tu - Tien Dimg. Den Hiing la bieu tugng ciia chii de trd ve coi nguon dan tpc cua Su6i Tien. Miing 10 thang 3 dm lich hdng nam, den Himg tai Suoi Tien dong vai trd nhu "Nha Tir dudng" thu hiit khdeh du lich mpi miln ve day thap nen huang to
TAP CHi KHOA HQC DAl HQC \AN L.\NG llt^ Trin \fl long nhd on, thanh kinh \ a ngudng vong ve
cdc bdc de vucmg da cd eong dyng nirdc ciia ddn tdc.
Cdc eong trinh lugng ddi Hai Bd Trung, mieu thd Dinh Bp LTnh la nhirng cdng trinh the hipn iru\en thdng gitr nude, chdng ngoai xam phuong Bae eiia ddn tpc.
Dieu ddng ghi nhdn d Sudi Tien la ben canh nhirng cdng trinh den, mieu. lugng dai ve cdc \i anh hiing ddn tgc, d mdi cdng trinh Cdng vien Vdn hda Sudi Tien deu cung cap cho du khdch thdng lin vc nhimg vi anh hiing ndy qua hp thong dm thanh \ a nhirng bang thdng tin bat mdt.
Mdi dan tpc do dieu kicn Hch su cy the, hodn canh dia ly ty nhien. xd hgi ehi phdi kliLik; nhau, kieu lya chpn ciing khae nhau. Ddi vdi dan tdc Vict Nam trai qua bdng ngdn nam chdng gidc ngoai xdm, vi chii quyen ddn toe, vi vdy trong tdm thuc moi ngudi dan Vipt Nam, hai iicng "Td qudc" cd y nghia vd ciing quan trpng. ehii quyen eiia Td qudc duge ddt Ien hang ddu, mpi ngudi dan Viet Nam qua bao the he san sdng dodn ket mpt long, sdn sang hy sinh de chdng giac ngoai xdm, vd vi vay mpi hanh ddng the hipn tinh thdn dan lpc, hy sinh vi dpe lap. chii quyen cua ddt nude deu dugc ngudi ddn Viet Nam xem la anh hiing va dupe het myc kinh ypng.
Ngoai cac cdng trinh vdn hda vat the tren, edn cd cdc gid tri vdn hda phi vat the mang dam ddu dn ctia vdn hda ddn tdc nhir Le hdi Trdi Cdy, Ie hdi Te Nude eua ngudi Khmer d Nam Bd, san khau hda sy tich Banh Chtmg - Banh Gidy. san khdu hda khuc himg ea lich sir Hai Ba Trung chdng quan Hdn, Trdn Qudc Todn chdng giac Nguyen, ngay le Vu Lan - Bdo Hieu eiia Phat,...
Van hda Nam Bp ndi ehung vira linh hoat biln ddi de phii hpp \ d i nhung gid in
\ an hda ciia cdc cpng ddng ddn tdc. vira lai tao Iai cdc gid tri vdn hda dy theo hudng
"thich nghi" vdi van hda truscn thdng Viet Nam. Van hda ctia ngudi Viet d Nam Bp vd van hda tdc ngudi cua ede ddn tpc khac nhau d Nam Bp deu dugc giao luu vd tiep biln tren cdt nin. cdi co tdng ben virng ciia van hda truyin thdng Viet Nam. Chinh mau sd ehung Id vdn hda \ i e t Nam da tao nen tinh thing nhdt ciia van hda Nam Bp, va chinh sac thdi \3n hda rieng biet eiia cdc cpng dong dan tpc khac nhau tai day da gdp phan tao nen tinh da dang ciia vdn hda Nam Bp ndi ncng va Vici Nam ndi chung.
Thanh pho lid Chi Mmh phd dicn birc danh da sac ciia van hda tpc ngudi nhu:
Ngudi Viet. Hoa, Khmer, Cham,... Tdt cd nhirng "sac mau vdn hda rieng biel" dy hda quypn vdo nhau, tao nen mpt "hue tranh vdn hoa Nam Bp" thdng nhdt trong da dang. Nam bat dugc nhirng ddc tnmg mang tinh ban sac dy van hda Nam Bg, cde nha kinh doanh Cdng vien Van hda Sudi Tien ben canh viec khai thdc Id hpi trai cdy - mpt dac tnmg eiia van hda mipt vudn Nam Bd, edn dan xen Ie hdi Te Nude ciia ddng bdo ddn tpc Khmer, vdi mye dich ihl hipn phdn ndo hue tranh vdn hda da sdc ciia Nam Bg.
Van hda Phdt Gido la mgt bd phdn eua van hda Viet Nam cung dugc cac nha kinh doanh du Iich - djch vu khai thdc. Sy tdn tai Idu ddi eiia Phat Giao gdn lien vdi sy thdng trdm ciia lich su Viet Nam tren cde phuang dien kinh ll, ehinh tri, xd hgi. Van hda Phdt Gido gdp sue eiing co tdng van hda Vipt Nam khdng dinh bdn sdc van hda
TAP CHI KHOA HQC DAi HQC VAN LANG So 18. Thing 11-2019 Vi?l Nam lir thdi Bac Thugc cho den nay.
Trong bdi cdnh todn cdu hda manh me ve kinh le, vdn hda nhu hien nay, van hda Phat gido riep tyc gdp phdn bao ton va phat huy cac gia tri thude ve bdn sac vdn hda dan lpc, gdp phdn dinh hudng ngudi Vipt den vdi cac gid tri ehdn-thien-my ciia cude sdng. Cdng vien Van hda Sudi Tien da biet tan dyng van hda Phat giao nhu Id cau ndi de giao dye, hudng thien con ngudi qua nhimg dieu ran day ciia Diic Phdt; Long ghep cae thdng dipp ve sdng biet on, tdm long hieu thao vdi dng bd — cha mp, ludl nhdn qua qua cae bang rdn, bieu ngd, trong
Ie hdi Phat gido va trong khudn vien cdc cdng trinh thupc "khdng gian van hda Phat giao" nhu: Thdnh Tugng Thien Thii Thien Nhdn Quan The Am, cdy Bd De-Phat Thieh Ca, chua Long Hoa Thien Bdo, 18 tang dia ngyc,... Viec Idng ghep da dang cac gia tri vdn hda Viet Nam trong eae sdn phdm du lich - dich vy da dap ung dugc nhu cdu linh than cua da sd du khdch. Da sd du khdeh yeu thich hodc rat yeu thich cdc sdn pham du Iich - dich vu: Tin ngudng thd Cling Td Tien, Le hpi Trdi cdy Nam Bd, Vdn hda Phdt gido, Van hda dm thyc - trang phue - kien tnic.
Bang 1. Mijc AQ yeu thich ciia du khach voi cac h^ng myc van hoa dan tpc t^i C6ng vien V5n hoa Suoi Tien
Huig m^c v i n hda dant^c Li hpi nai cay Nam BQ Tin nguong tha cung to tien van hoa Phat giao van hoa am t h ^ , tiang phgc, kien tnic
Hoikntoin khong ygu thich
0 0 0 0
Kh6ng yeu thich
0 2 5 2
Binh thinyng (IdiSng cd gi d i e sic)
38 54 38 31
Veu thich
60 59 54 54
Ratyeu thich
10 13 11 21
Bang I the hien mue dp yeu thich cua 108 du khdch doi vdi cdc sdn pham du Iich van hda tai cdng vien Sudi Tien nhu Le hpi trai edy Nam Bd, tin ngudng thd cting id tien, van hda Phdt giao, van hda dm thyc.
Ddi vdi Le hpi trdi cdy Nam Bd cd den 60 du khach yeu thich, 10 du khdeh rat yeu thich vd 38 du khdeh cdm thay binh thudng (khdng cd gi dac sac); Hang myc tin ngudng thd ciing td tien duge 59 du khdeh yeu thich, 13 du khdch rdt yeu thich, 34 du khdch cam thdy binh thudng vd 2 du khach khdng yeu thich; 54 du khach yeu thich van hda Phdt giao, 11 du khdch rdt yeu thieh vdn hda Phdt gido, 38 du khdch cam thdy
Nguon. idcgid khdng cd gi dac biet vd 5 du khdch khdng yeu thieh hang mue nay; Ddi vdi van hda am thye, yang phyc, kien tnic ed den 54 du khdch yeu thieh, 21 du khaeh rat yeu thich, 3! du khdch cam thdy hang mye binh thudng vd 2 du khdeh cdm thdy khdng yeu thieh. Nhin chung, viec Idng ghep da dang cdc gia tri van hda Viet Nam yong cdc sdn pham du lich - dich vy da va dang dap ling dugc nhu eau gidi tri, hudng ve cdi ngudn ddn tpc cua du khdeh. Da so du khach yeu thich hoae rat yeu thich cdc sdn phdm du lich vdn hda tren.
TAP CHi KHOA HQC DAl HQC \ A N L.ANG Ho T r i n N u
2.3.2. Hgn chi
Cdng vien Van hda Sudi Tien khai thac ban sac van hda dan tdc qua hinh lugng cac vi anh biing dan tdc, ebii nghla yeu nude, yeu td tdm Iinh de loi cudn khach hang, nhung viec khai thdc cdc gid bi van hda ddn tgc van edn ban ehe, ehua tuong ximg vdi tiem nang vdn ed eiia Sudi Tien. Mdi trong nhirng ban che dd Id: Du khdeh it dugc trai nghiem vao mdi sdn phdm van hda - Iich su. Cd din 92,6% (khdo sat lUS du khdch) cho rang: Sudi Ticn cd il cdc boat dgng de du khdch tryc tiep tham gia,
"hda than", "ddng vai" vao eae sy kicn, sdn phdm van hda - lich sir. Ben canh dd, Sudi Tien cdn thieu ddi ngu nhdn sy am hieu ve vdn hda - lieh su \'iet Nam de cd the gjdi thich, hudng dan, gdp phdn "thdi hdn vdn hda" vdo mdi sdn phdm du Iich. Vi \ a\. mac dti Cdng vien Vdn hda Sudi Tien da tich cyc giri gdm cac thdng diep y nghia qua cac ehii de van hda - lich su, nhung mue dp liep nhan thdng diep ciia du khdeh ehua eao.
Bang 2. Miic dp du khach tiep nhan thong diq) ve cbii d^ van b6a - ljch sii t^i Cong vien V5n hoa Suoi Tten
Miic d9 tiep nhan thfing di^p Hoan toan khong tiep nhan duac Khong tiep nhan Binh thuang, khong CO gi dac sac de du kbacb tiep nhan Tiep n h ^ nhieu Tiep nhan rat nhieu
Ty If phan trim (khaosat 108 du khach n9i dja)
5%
9%
40%
30%
16%
Nguon- Tdc gid Cdng vien Van hda Sudi Tien chii truong khai thdc cac gid tri van hda dan tdc de vira kinh doanh du Iich vira phdt huy ban
sac van hda dan tde, nhung cd Ie do cdch Uep can van hda ddn tpc khde biet nen ben canh viee bao ton. phdt huy cac gia yj ban sac van hda dan idc cdn song song tdn t^i nhieu hang mue mang net van hda ngo^i lai. Cac loai Ud choi ddn gian de da d^ng hda cdc san pham du Iich - djch \'u. nhung cac trd choi dd thien ve gidi yi, thieu tinh dinh hucmg, ehua cd sy phan Ioai ey the cae trd chcri de ngudi choi cd the ren luypn tdt did chdt \'a tmh thdn. Tinh thdn chii dgo ciia Cdng vien Van hda Sudi Tien Id "hudng ve egi ngudn ddn tdc" nhtmg mgt sd cdng trinh tu hinh thiic den ndi dung xa la vdi vdn hda Viet Nam. Theo kit qud khdo sal tu 108 khach du lich npi dia tham quan Cong vien Van hda Sudi Tien, ed den 57 % du khdch eho rang, nhieu hang mue d day chua phdn anh rd dgc tnmg bdn sac van hda Vipt Nam,
"vay mugn" nhieu sac thdi ciia cac nen van hda khae de xay dyng cdc sdn phdm du lich.
Cdng trinh "Cung Vang Dipn Ngpc", noi du khdeh hda than vdo cac nhan vdt yong hodng thdt nhu vua, hodng lu, edng chiia de chyp dnh luu niem, ben yong kiln tnic tir each bai tri cho den cdu ddi, ngai vang, cdc tdm hodnh phi "son son thiep vdng" vdi myc dich md phdng Iai "Kinh dd Hul" dudi Uieu Nguyen nhung trang phuc cho du khdeh chyp dnh Iai Id trang phyc hodng tu, cdng chiia cua nen van hda khac. Do dd, d l khai thac hieu qua ylu td van hda vao boat dgng du Iich tai Cdng vien Vdn hda Sudi Tien nen cbii y khai thdc nhimg yeu td than thudc, gdn gui, nhirng sde thdi van hda gdn vdi cdi tarn thiic bin vimg eua ngudi Viet qua bao ddi nay.
TAP CHi KHOA HQC DAl HQC \ AN LANG S6l8,Thaiigll-2019 3. KET LL.\N VA DE XUAT
Bdn sac van hda ddn lpc vdi nhung he thdng chuan myc dn dinh, ben virng, gdp phdn rdt Idn vdo vipe dinh hudng boat ddng kinh doanh du Iich lai Cdng vien Van hda Sudi Tien theo hudng tieh cyc va han ehe nhimg mat lieu eye. Do dd, viec phat huy cac gia hi van hda thugc ve bdn sac van hoa ddn lpc tai Sudi Tien khdng chi la myc tieu ma cdn la dpng lyc thiic ddy kinh doanh du Iich tai Sudi Tien phat trien.
Nham gdp phan da dang hda vd nang cao chdt lugng cae sdn phdm du Iich van hda lai Suoi Tien, bai viet de xudt mpt sd kien nghi mang tinh ggi md nhu sau:
Thiit ki cdc sdn phdm du lich mang dam bdn sdc vdn hoa ddn tpc vd tdng tinh trdi nghiam cho du khdch trong mdi sdn phdm.
I) Sudi Tien nen td chirc nhirng khda ddo tao, hudn luyen dpi ngu nhan sy hieu sau hon ve van hda ddn tpc Vipt Nam, tir dd gdp phdn thdi "hdn" va ndng cao chdt lugng dieh vu eho mdi san pham du Iich vdn hda tai Suoi Tien; 2) Ben canh viec thda mdn nhu edu giai tri, cac trd choi dan gian tai Suoi Tien nen gan vdi nhirng thdng diep vdn hda y nghia hoac dinh hudng ngudi choi ren luyen the lyc vd tri lye. Tuy theo ueu chi ma yd choi dan gian Viet Nam ed the phan thanh nhieu Ioai vdi chuc ndng khde nhau [1, tr.360-y.388]; 3) Cdng vien Vdn hda Sudi Tien nen chang phdt trien manh cac san phdm du Iich vdn hda - ljch sij nhu tdi hien, nhap vai nhirng cau chuyen thdm cung bi sir cua lich sir nude nha; Xdy dyng vd cho giiip khaeh ydi nghiem khdng gian van hda am thyc ba mien qua ede thdi ky Iich su; Tdi hien, nhap vai nhiing cupc chien chdng ngoai xdm ciia
Td qudc; Trien lam phong tyc - tap qudn viing mien \ d trang phyc truyen thdng Viet Nam qua cac thdi ky, San khau hda truyen thuyet ede vi thdn dong tin ngudng ddn gian Viet Nam,...
Marketing doi v&i cdc sdn phdm du lich van hoa tgi Sudi Tien.
Thdng qua eac kenh truyen thdng, dai chiing; cdc kenh thdng tin cua "youtuber", Cdng vien Van hda Sudi Tien cd the qudng bd hinh anh cac san pham du Uch van hda den rpng rai quan ehiing, djnh ky td chuc, tdi yg cho cae dien dan, hpi thi vc van hda, lich su Viet Nam de thu hiit sy chii y ciia cgng ddng vd gdp phdn ndng cao nhan thuc ciia cpng ddng vc cdc gid tri ngudn egi;
Nhdm gdp phan ndng cao thucmg hipu
"Cdng vien vdn hda dan tpc", Cdng vien Vdn hda Sudi Tien nen chang xay dyng mpt thu vien (da ngdn ngy) chuyen ve Iich sd, van hda Vipt Nam. Thu vipn Id noi hpe sinh, sinh vien, gido vien nha nghien ciru tim dpc, gidng day, nghien eim, yanh luan ede vdn de ve van hda, lich su Vipt Nam.
Ben canh nhirng ket qud, bai viet edn ton tai ban ehe ve phucmg phap chpn mdu thuan lien, mau nghien eim chua the dai dien cho tdt ed eae du khdch den Cdng vien Van hda Sudi Tien. Do dd, chung tdi de xuat hudng nghien cuu tiep theo su dung phuang phap chpn mdu ngau nhien va tinh loan Iai ed mau phii hgp vtji tdng lugt khach den Sudi Tien. Bai viet mdi tap trung phdn tich thyc trang khai thac cac san phdm du lich van hda tai Sudi Tien, yong hudng nghien ciiru tiep theo, can md rdng khao sdt cdc cdng vien van hda khdc de ed sy so sanh cdc vdn de nghien euu giira cdc diem den du Iich vdi nhau.
T » P CHi ICHOA HOC D M HQC \ . ^ N LANG Ho T r t J N il
TAI LIEL THAiM KHAO
[ 1 ] Le Ngoc Canh (1999), Van Hda Ddn Gum MtOng Thdnh To. Nxb Van hoa Thong tin. Ha Npi.
[2] Phan Thanh Quoi (2012), Phdt triin bin viing Khu Du lich Vdn hda Suoi Tien, D»i hpc Su pham, Thanh pho Ho Chi Minh.
[3] Trin Ngpc Them (2000), Casd Vdn hoa 1 let Nam, Nxb Giao dvc, Thanh phd H6 Chi Minh.
[4] Ngo Dire Thinh (2009), Bdn sdc Vdn hda Vitng a Viel Nam, Nxb Giao due, Thanh pho Ho Chi Minh.
[5] School of Hotel and Tourism Management, The Hong Kong Polytechnic University and PSHE Section, Cuniculum Devdcpncrt Instjute (2011), Theme park. Hong Kong Tourism Board, Hong Kong.
[6] Heo. CY. & Lee, S (2009), Application of revenue management practices to the theme park industry. International Journal of Hospitality Management, 28, Florida, USA.
[7] Le Dam Ngpc Tu (2010), Cdng vien vdn hda Sudi Tien: Bieu tuong, triet ly vd kien trite, https://www.tapchikientruc.com.vn/chuyen-muc/Iy-luan-phe-binh-kien-truc/cong- vien-suoi-tien-bieu-tuong-trict-ly-va-kien-truc.html, ngay truy cap: 20-04-2019.
[8] Forrec (2015), Theme Parks The Business of Storytelling, https://www.forTec.com/wp- content/uploads/2015/1 l/FORREC_Theme_Parks.pdf, ngay truy cap: 18-03-2019.
[9] Ho, P. & Ap, John (2009), Tourism and Hospitality Studies - Theme Parks and Attractions, http;//www.hktdc.com/ncs/ires/en/s/HKOceanPark.htm, ngay truy cap: 18- 03-2019.
Ngay nhan bai: 01-6-2019. Ngay bien tap xong: 08-11-2019 Duyjt dang: 29-11-2019
