MAY DUNG CHUDi CUNG tfNG CHD SAN PHAM NUtiC YEN SAD CAD CAP KHANH H D A SANEST LO 7DML
TAI NHA MAY NU0C GIAI KHAT CAU CAP YEN SAU
LE DLfC TIEN'", TS. NGUYEN THj TRAM ANH"' Email salesanestSgmatI com
Tit khda: ehuSi eung dng, sdn phdm, nudc Yen sao cao cdp Khdnh Hdo.
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di xu hfldng tfl do thflong mai ngay c i n g sau rdng, ddc bidt trong ITnh vflc ngdnh hdng dd udng khdng cdn v i trong bdi e i n h eanh tranh khdc Met hidn nay, eude eanh tranh loan cau se Id cudc canh tranh gifla nhflng chuoi cung flng. Co mat tren thi trfldng hdn 11 ndm qua, s i n pham Nflde Yen sao cao cap Khanh Hda Sanest cOa Nhd mdy Nflde gidi khdt cao edp Ydn sdo ludn quan tdm ddp flng cde ySu e i u khdch hang, kidm sodt vd nang eao chat Iflpng sdn pham,... tuy nhien, cac yeu t d nay lai chfla cd sfl lien ke't chgt che vdi nhau, c i c ddng thdng tin tfl nha cung cap ddn sdn xud't vd sdn p h i m den ngfldi tidu dung cdn rdi rac, ehfla dflpe phan tfch ky de xay dflng dfldc chudi eung flng cho c i c s i n pham Nflde Yen sdo Sanest.Trong nghien cflu nay, nhdm tac g i i vdn dung md hinh ly thuyet quy trtnh chudi eung flng vd phdn tfeh kdt q u i k h i o s i t bang bang hdi, eung nhfl e i c b i o cdo ve hoat dpng s i n xuat kinh dpanh eua ddn vj nham nhgn dien dflfle nhflng diem manh va han che chu yeu,... Trdn ed sd dd, d l xuat mdt sd g i i i p h i p xdy dflng chudi cung flng tdi flu eho san pham nflde yen sdo eao edp K h i n h Hda Sanest Ip 7 0 m l .
1 . Cd sd Iy thuyet va phfldng phap nghi@n cihi
De xdy dflng chudi cung flng tdi flfl eho s i n pham Nflde Yen sao cao cap K h i n h Hda Sanest Ip 70ml, t i c g i i da phan tfch qud trinh s i n xudt, kinh dpanh cua ddn vj dfla tren ly thuyet quy trinh chuoi cung flng va c i c sd li^u thfl cdp, thu thgp y kidn khach hang, thdo ludn trao ddi y kien cOa cac thdnh p h l n lien quan tham gia trong chudi cung flng de d l xuat xay dflng chudi eung flng tdi flfl cho sdn pham.
Presence In the market for more than n years, sanest soft drink 70 ml of Khanh Hoa Salanganes Nest Company has met require- ments of customers In terms of Its quality.
The article below applies theoretical model of supply chain and analysis method with questionnaire based on secondary data and produc- tion and business process of the company to Identify strengths, weaknesses. Based on the results, several solu- tions are recommended ro establish optimum supply chain for sanest soft drink 70 ml of Khanh Hoa Salanganes Nest Company,
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20
THONG TIN & Dfl BAD KINH TE - XA Hd Stf 113 (5.2015)Nha cung cfTp SRM (Supplier Relationship
Management) Tim ngudn hang Thfldng Iflpng Mua h i n g
Thiet ke each thflc hop tde Phfldng thflc cung flng
Quy trinh chudi cung flng
Doanh nghifp ISCM (Internal Supply Chain
Management)
Khach hang CRM (Customer relationship
management) Ke hogch chien luOc
Kd hoach nhu cau Kdhoach eung flng Thflc hi^n Djch vu
Cdng t i c thj trfldng Bdn hdng Trung tdm tidp nhgn Trung tam tiep nh^n thdng tin tfl khdeh hdng
Q u i n trj ddn h i n g
2. Kdt qui nghidn cflu
T i c g i i se phan tich lan ludl theo md hlnh dd chpn tfl Nhd cung cd'p (SRM) - Doanh nghiep (ISCM) - Khdch hdng (CRM), tfl dd thay dflpe cdc diem manh can tidp tue duy tri dd d i m b i o chdt Iflpng sdn pham tdi khdch hdng la tdt nha't, hai ldng nhat va c i c van de can k h i c phuc sdm, kiem soit chat che lai c i c quy trinh trong s i n xudt de tiet kiem chi phf vd tdng them g i i trj cho k h i c h h i n g .
Sd dd chuoi cung flng tai Nha may Nflde giai khat cao c^p Yen sao
NHA CUNG CAP
NHAPKHJU
•Nguyen lieu diinh.
•Vit lieu phu.
•Ihl&bjvat ttf, may moc
TRONG NUtC
•Nguyen lieu diinh.
-Vat lieu phu.
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TdNKHO
• Nguyen l l « diinh.
-VSt lieu phu.
-Thiet bj vat ttf, may moc
Clao Hing NHAMAY - . .. ..
QUA TRlNH SANXUAT Kehoadi.
IGemsoat Nang cao diit luong sin pham.
Phat trien sin pham mil.
TdNKHO THANHPHAM
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•Lo770
THONGTIN
KHACH HANG
KENHPHANPHtfl
•(kth|tnAij,diiiitaiih.
•Nhiptioplioi^alT.
•Nona.
•(ibhanggidlllijcuiin pham.
'UihangliiglKl.
'Kguiitieodiag.
So 113 (5.2015) THDNG TIN S D U B f l O KJNH T f e - X A H g i
Ve phia nha cung cip:
La dfln vj thupc Nha nflde qudn ly vd dp dung hd thdng ISO 9 0 0 1 - 2008, HACCP, mdi trfldng ISO 1 4 0 0 1 , vi vdy edc ydu t d mua vdo p h i i ddm bdo phu hflp vfli thO tuc he thdng da quy dmh nhfl: Hdng mua vdo p h i i cd hda ddn dau vao theo quy djnh cOa Bd Tai chfnh, ky hdp d i n g mua ban, chflng nhdn dam b i o ve sinh an todn thflc pham vd ehflng nhan tidu chuan s i n pham ddi vdi cdc bao tii, nguyen vdt lidu dung sdn xuat trflc tiep s i n pham, kiem tra d i n h gid chdt Iflflng cua ed quan thfl 3 ddc Idp. C i c nha cung cap ed cdc chflng nhdn trdn se dfldc flu tien khi Ifla chpn Idm nhd cung cap.
Vdi quan h§ hdp tde ddi ben cung cd l o i , ddn vj khdng ehi quan tam den chat Ifldng hdng hda va c i c yeu c l u d l ra ddi vdi c i c ydu t d d a u vdo khi nhgp kho, md edn the hien sfl gan bo thdn thiet cung cdc nhd cung cap, mong mudn cung eae nhd cung ca'p d i u tfl vdo cde edng trinh nghien cflu de nang cao chdt Iflpng sdn pham vd tidt kiem ehi phf, hg gid thdnh cho c i c yeu t d d i u vdo vd cho c i c s i n pham Nflde Ydn sdo eao cap Khanh Hda Sanest. Sfl gan bd hd trfl qua lai 2 e h i l u thd hidn nhfl ddn vj se cam ket vdi nhd cung cdp, thdi gian hdp ddng dflfle kf ddi hgn va tang sd' Ifldng mua hang khi edc nhd cung edp cd nhflng didu khodn hd trd rat flu dai cho ddn vj nhfl flu tien ngudn hdng khi kd hoach s i n xudt cdc nhd cung ca'p ggp khd khan, hd trp g i i , hd trp nghidn cflu ky thudt, cde chfldng trinh qudng b i s i n p h ^ m cho ddn v i . Chd't Ifldng sdn p h ^ m Nflde Ydn sdo cao cap Khdnh Hda Sanest vflpt trdi so vdi ede ddi thd eanh tranh, trong dd ed sfl gdp sflc, cam kdt vd trdeh nhiem eua c i c nha cung cap, bat d i u khi e i e ydu t d d l u vdo dfldc nhgp kho nhd m i y den khi s i n xuat, giao hdng, Iflu thdng tren thj trfldng va khi s i n pham den ngfldi t i ^ u dung.
Nhflng bao b i , nguyen vat lieu nhap khau, da p h l n khdng cd b i n thdng dung dgi tra tren thj ta/dng, s i n xuat theo ydu cau ky thuat rieng cua Nha may, vi vgy, thdi gian giao hang tfl 4-5 t h i n g ke tfl ngdy dat hang va mang dgc thu rieng cho san p h i m , c i c bao bi vd nguydn Mdu nhgp khau can dfl trfl tdn kho an todn du de s i n xudt tfl 5-6 t h i n g va len ke hoach cho nhd eung edp ve sd Ifldng, thdi gian nhgn hdng trong ndm.
Tuy nhi§n, do cdng t i c dfl bdo nhu cau cdn rdi rae, chfla kdt hflp chat che, lien thdng gifla cdc thj trfldng, he thdng q u i n 1^ kho bai cdn thO cdng, chfla dp dyng edc p h l n mem chuydn dung de q u i n ly. Cdng tdc dfl bdo ehO ydu dfla tren kinh nghidm, sd lieu lich sfl, nen cd nhflng thdi ky khi nhu cau thj trfldng thay ddi, s i n pham nay tang nhflng s i n pham khdc lai gidm so vdi dfl d o i n ban dau nen keo theo hang tdn kho ede bao b i , nguyen vgt lieu khdng phu hop, ldc nay khdng thd dieu chinh kip thdi vdi cdc nhd cung cap vl hp dd s i n xuat theo ddn hdng va lam lang phi ngudn lfle efla ddn v i .
Ve phia Nha may:
V d i mong mud'n Nha m i y khdng ngflng phdt trien, chidm ITnh thi tnJdng ndi dja vd day mgnh xuat khau ddn nhieu qudc gia tren the gidi, hoan thanh nghTa vy ddi vdi Nhd nflde, g i i i quyet vd dn djnh vide Idm cung nhfl khdng ngflng nang cao ihu nhdp cfla ngfldi lao ddng. Trong quy trinh sdn xuat, c i c cdng doan d i u dfldc kiem tra can thdn. Sin pham sau khi dfldc i n xuat, ddng n i p , tiet trflng qua cac thidt bj kiem tra tfl ddng nhutig van phii kiem tra lai bdng thu cdng nham dam b i o an todn tuyet ddi khi xudt ra thj trfldng, vl day la sin phim chidm f/ le Idn trong cd cau doanh thu, la s i n p h i m bi eanh tranh nhieu nhat va la s i n phim cao cap mang net dgc trflng nhat cua Nhd mdy.
Tuy nhien, trong q u i trinh sdn xua't, van cd mdt sd s i n pham khdng phil hdp sau khi dd chiet rdt vd ghdp nap nhfl Idi cd chdm den ben trong s i n pham, gh^p ndp bj ldi, dp sudt khdng dat, t h i tich khdng dung, kiem tra vi sinh... Vdi nhflng ldi ndy, sau khi bj loai ra phdi kidm tra va phan loai xem xet cd the tai che Igi hogc logi bd ludn sdn pham nflde ben trong, d i l u dd dong nghTa phdi logi bd bao bi cOa sdn p h i m dd vd tdn chi phi sdn x u l t , them chi phf bao bi mdi d d lam Igi sdn pham eho nhflng sdn p h i m dfldc tdi c h d Igi.
Mdt sd ldi eho quan do con ngfldi, trong mdt s d c d n g doan sin xuat khdng the thay t h d b^ng m i y mdc nhu ddng gdi thCi edng eho
TH0rX3 TIN & Di; Bto Kir*H TE XA hfll Sfi 113 (5.Z015)
nhflng s i n phdm ddc thd, sai thao t i e quy trinh hfldng dan Idm bao bi bj rdeh, mdp meo p h i i loai bd ra hogc sai quy trinh van hdnh thiet bj lam m i y mdc bi Idi dan ddn bao bl bj hfl hdng cung p h i i logi bd.
Cdng t i e b i o q u i n hang tdn kho cdn nhieu hgn chd, nhan vien kho chfla thfle sfl ehuydn nghidp, q u i n ly xuat nhdp ehfla tuan thu cdc nguyen tac cd b i n nhfl hang nhdp trflde phdi xud't trflde, q u i n 1-^ cdn rat ihO cdng, chfla dp dung dflpc c i c p h l n mdm q u i n ly khp hien dgi de cd the truy xuat c i c dfl lieu khi can, chfla lien ket dfldc cac sd lieu tgi c i c bd phgn lidn quan vd de kidm tra chfnh xde hon.
Ddn vj chu ydu sfl dung djeh vu thu^ ngodi Id van chuydn, tCly theo tinh hinh, dta ban, sd Ifldng I ddn hang, yeu c l u thdi gian giao
! hang, Nha m i y se tfnh loan ndn sfl dyng xe cOa ddn vj hay thu&
I ngodi sao cho hflp ly, hieu q u i vd I ddp flng kjp ihdi nhu c l u hdng I hda c i c ndi.
V^' phia khach hang:
Thj trfldng cd sdn Ifldng Ip 70ml chidm ty Id cap nhdt Id c i c thi trfldng thupc chi nhdnh Thdnh phd Hd Chf M i n h . Day cung Id thj trfldng cd doanh thu cao nhat cd nflde vd la thj trfldng t i l m ndng, chfla khai t h i c het. Ndm bat t h d mgnh cOa ddng s i n pham Ip cap edp vd xu hfldng khdeh hang, n&n Nhd m i y dd xay dflng ede chflong trinh bdn hang danh cho nha phan phdi, dai ly, ngfldi tieu dung de hd trfl p h i t trien hon nfla ddng san p h i m ndy nhdm tang doanh thu.
Tidp theo la thj trfldng c i c tinh thudc chi nhdnh Dd Nang, Khdnh Hda va Ha Ndi. Khdch hang mien B l c rat ky tfnh trong mua sdm, d i e bidt Id ngdnh hdng dd udng. Thdi gian dd k h i c h h i n g khu vflc ndy ddnh gid chpn Ifla tieu dung sdn pham Sanest la mpt q u i trinh ddi, nhflng khi k h i c h hang da chu trpng, hp sdn sdng chpn ddng cao edp de sfl dyng. Mac du dpanh thu cdn thdp, nhflng vdi t i l m nang thj trfldng, ddn vj da dfla ra ra't nhieu chfldng trinh kfeh c l u de dan tang Ifldng k h i c h hang cho ddng s i n pham cao cap nay.
Cdc chfldng trinh khuyen mai kfch c l u md don vi hay sfl dyng: Tuy iheo tinh hinh thi trfldng, ddi thO canh tranh, md rdng thj trfldng thi se ed edc chfnh sach ban hdng phiJ hpp ddnh cho tflng thi trfldng rieng biet.
Vdi phflong chdm phd bien hda Ydn sao Khanh sao den c i c ddi tfldng ngfldi tieu dung, ddng hanh cflng sflc khde cdng ddng, lam sao de moi ngfldi cd the dung dfldc Yen sao K h i n h Hda b5ng nhieu c i c h khdc nhau: diJng nguyen chat hoac c i c e i e p h i m da qua che bien.
Nhflng t r i n trd dd cOa lanh dao da eho ra ddi n h i l u ddng s i n pham Yen sdo Khdnh Hda, nghien cflu cdc g i i i phdp ky thudt chat Ifldng, dfldc sdn xuat c h d bien gifla cd truyen vdi khoa hoc - cdng ngh$ hidn dai nham lidl kidm chi phf de ha g i i thanh s i n pham vd tdng tfnh canh tranh Iren thj trfldng, gia b i n phu hflp cho n h i l u ddi tflpng khdch hdng.
Dpi vdi sdn pham Nflde Ydn sdp Sanest da ra ddi tren 11 n i m nay, vdi tinh hinh chi phi dau vdo lien tuc tdng cao, ddi thO cgnh tranh ngdy edng nhieu nhung chi cd mdt I l n tdng gid ban vao n i m 2009.
Lam khdch hdng hdi long nhdt la myc tieu chinh cua ddn v j , khdng ngflng nghien cflu nang cao c h i t Iflflng sdn pham, d i p flng e i e yeu c l u vd ludn ldng nghe cdc gdp y tfl khdeh hdng, ddn vj da cd nhflng chinh s i c h c h i m sdc k h i e h hang dac biet nhu thd
stf 113 (5.2015) THflNG TINS Dfl BAO KINH Tfe-XA 1-0 23
khdch hdng UU dai, the tich luy d i l m . Ddi vdi eae n h i phan phdi, dgi ly, ngoai mfle chidt khau theo quy djnh cdn cd them c i c mfle thfldng hdng thdng neu dat va vfldt so vdi quy dinh va thfldng them cae lour tham quan hpe ldp nflde n g o i i hdng ndm.
Tuy nhien, mac dii doanh thu t i n g nhanh, nhflng vdi sfl cgnh tranh ngdy edng tdng cao, ddn vj can phdi nd Iflc tang cfldng cdng tdc chdm sdc k h i c h hdng hon nfla, can di k h i o s i t thflc t d c i c thj trfldng, lidn kdt ede vung thj trfldng va chi nhanh de n i m bat c i c thdng tin ve thj trfldng nhanh ehdng vd kip thdi. Ve s i n p h i m eOa ddn vj, c i c chinh saeh b i n hang cd phii hpp, tinh hinh ddi thO cgnh tranh, kiem tra tinh hinh chat Ifldng khdng ehi tai npi bd don vi md edn p h i i tidp tue kiem tra khi Iflu thdng tren thj trfldng.
Cac phan tfch va danh g i i tren cho thdy nhflng diem mgnh vd hgn c h d cfla chudi eung flng s i n pham Nflde Yen sdo cao cap Khanh Hoa Sanest lo 70ml nhfl sau:
Nhifng didm manh:
Vi phia nhi cung cip:
- Mdi quan h& hdp tde ddi ben eflng ed ldi, cdc nhd cung cap cho ddn vi da sd Id ede nhd cung cap ldn, cd uy tfn tren thi irfldng va sfl tin tfldng hidu bidt I l n nhau, cam kdt c h i t Iflpng vd ban q u y i n edc bao b i , md sd nguydn lidu vdi Nhd mdy.
- Sfl ddng gdp eho ehat Iflpng s i n p h i m mot p h l n khdng nhd tfl ede nhd eung cap, hd trd nghidn cflu trong cdc edng trinh nghien cflu ky ihudl, ddm bdo gid thanh cae ydu t d dau vao la cgnh tranh va chap nhdn dflpc trong cd cau gid thdnh sdn pham.
Vi phia Nha miy:
- Sdn p h i m thd hien sfl vflpt trdi ve chat Ifldng so vdi cdc ddi thO canh tranh, dflflc ngfldi tidu dung tin tfldng an tam khi chon Ifla, Id nhd s i n xud't chuyen nghiep vd tnjc tiep s i n xuat tfl Ydn sdo d i o thien nhien Khdnh Hda, che bidn theo phfldng phdp ed truyen vd ket hdp khoa hpe - cdng nghe hien dgi tren ddy ehuyin thiet bj ky thudt hidn dai tidn tidn cua chau Au.
- Cdng tdc mua hang va kidm Ira c i c yeu t d dau vdp dflpc kiem soat rat chat ehe, d i m b i o tdn kho bao b i , nguyen vdt lidu cho s i n xudt li^n Ipc vdi g i i c i dn dinh.
- Ket hflp gifla djch vy thue xe ngodi va xe ddn vi dd van chuyen hang hda tdi khdch hang vdi thdi gian nhanh nhat vd tidt kiem rat nhieu cho don vj.
- Cdng t i c chdng hdng g i i , hang nhdi, theo ddi, phan tfch, nghidn cflu ddi ihO canh tranh dflflc quan tdm va dau tfl.
vi phia khich hing:
- v l k h i c h hang td ehfle: Cd he thdng kenh phdn phdi va dp bao phO rpng khdp cde tinh thdnh tren c i nflde, vdi phflong cham ludn Iam hdi Idng khdch hang, d i m b i p quyen Ipi cho khdch hang eao nha't vd
cung cdp hdng hda kip thdi cho thi trfldng, dgc biet la s i n pham Ip 002 nen ludn cd kd hoach ton trfl d i m bao khi nhu cau thi trudng tang ddt bidn vdo cudi qu-^, n i m , chuong trinh khuyen mdi, mua Tet.
- Ve ngfldi tieu dflng: Sdn pham ludn dfldc khdch hang tin nhiem, ddnh gia cao v l chdt Ifldng, mang ddn sfl hai long vdi c i c chflong trinh danh eho khdeh hdng nhu tham quan du lich, c h d d d hau mai flu thfch, gidi quyet cac khidu nai nhanh chdng kip thdi, k i l m soat c h i t Iflpng s i n pham den ngucli tieu diJng cudi cung.
- Cia trj danh eho k h i e h hang nhdn dfldc khdng ch? la s i n pham dat ehat Ifldng, bdi bd sflc khde m i k h i c h hdng cdn nhdn th&m cdc g i i trj tinh than nhfl tgng qud sinh nhdt h i n g ndm, tfch luy didm thfldng khi mua hdng, tham gia gdp vdn hdp t i c c i c dfl i n cOa ddn vj, tham gia cde cudc thi ndi bd cOa don v j . . .
Nhdng ban che Vi phia nha cung dp:
- Cac thdng tin chfla dflpe lien thdng tfl nha cung cap den Nhd mdy de kiem sodt tdn kho va ke hogeh sdn xuat de eung nhau chu ddng trong s i n xuat vd ton kho, mang lgi hieu qud eao eho hai ben.
- M d i quan h^ gifla c i c nha cung cap da sd Id quan hd trSn edc hpp ddng, chfla ed c i c chfnh s i c h cam ket rang budc hd trd tieu thu va q u i n g b i s i n p h i m cho nhau.
V ^ phia Nha miy:
- Cdng tdc dfl bdo cdn rdi rge.
24 THONG TIN & Dfl BAD KINH TE - XA HQI S6' 113 (5.2015)
thu cdng, chfla lien thdng dflfle edc thi trfldng, gifla cde bd phdn trong don vj, chu yeu dung c i c b i n g tfnh va phan m i m excel, dfla tren cdc file g i l y , chfla flng dung cdng nghe thdng tin de nang cao hieu q u i cho ddn v i .
- S i n xudt vd tdn trfl ddi vdi cdc sdn p h i m mdi c i n chu y va rut kinh nghiem cho thdi gian tdi khi cd s i n pham mdi tung ra thj trudng, trdnh gdy Idng phf ngudn lfle.
- Ddi vdi cdc thidt bj vat tfl cho mdy mdc nhap k h i u tfl nflde ngodi can p h i i ludn cd dfl phdng de d i m b i o thay the kip thdi khi cd sfl cd' x i y ra, khdng lam s i n xuat bj g i i n doan cung nhfl ndng cao tay nghe, trinh dd cho cdng nhdn lao ddng, dgc biet ddi vdi cdng n h i n lao ddng mdi.
- Kidm soit c h i t che q u i trinh sdn xuai hdn nfla lgi ta't e i cdc khdu dd tiet kiem vd g i i m bao b i , sdn p h i m khdng phii hdp.
- Kdnh ban hang qua mang dd trien khai nhflng chfla manh, c i n xay dflng lgi chfnh s i c h b i n hdng cho kenh ndy vd xfl ly nhgn thdng tin ddn hang nhanh chdng, ddn g i i n hdn trong xu Ihd mua b i n qua mgng ngay cdng phd bidn.
- Ndng cao y thflc trdch nhiem dgo dflc nghe nghiep, xdy dflng vdn hda doanh nghidp va thflong hieu Sanest - Ydn sdo K h i n h Hda, quy t i c l i m viec bdng cdc h i n h dpng thflc te tgi ndi Idm vide cOa mdi e i nhdn.
Vi phia khach hing:
- Thdng tin tfl c i c thi inJdng gfli v l ddn vj chfla nhanh chdng, cung nhfl edc p h i n hdi, xfl ly' cdc
y kidn edn chdm, chfla ndm bdt sdu tinh hinh thflc i d tai mdi thi trfldng nen chfla chO ddng vdi c i c thi tn/dng cd c i c d l xud't b i n hang phii hdp, dd phdt trien he thd'ng ban hdng n h i m tang doanh thu va de khach hang hdi Idng hdn nfla.
- Cdng tac khdo sat va thu thap thdng tin y kien k h i c h hdng chfla dflpe thfldng xuydn, kiem sodt hdng hda Iflu thdng trdn thi irfldng ehfla chat che, mang tinh tfl phdt ridng Id, ehfla phd'i hflp nhip nhang eung cdc thj trudng, chi n h i n h de g i i i quydt cde t h i c mac khdch hang nhanh ehdng vd kip thdi.
- C i n tdng thdm cde gid i n gia t i n g cho khdch hdng, khdng ddn thuan Id tang cfldng c i c ehflong trinh khuyen mai cho khach hdng, xdy dflng I^Ji the canh tranh khdng chi trdn cd sd chat Iflpng sdn p h i m md can chu y dem lai Idi ich day dCi vd ddi lau cho k h i c h hdng de tao dflng Idng trung t h i n h , cung nhfl xdy dflng cdc chUdng trinh qudng b i b i n hdng g i n t r i c h nhiem vdi cpng ddng xa hdi-
Tfl nhflng phan tfch tren, t i e g i i nhgn thay nhfl sau:
- Q u i n ly tdt chudi cung flng se mang Igi nhieu lpi feh thidt thflc cho ddn vj trong mdi trfldng canh tranh khdc liet cda ngdnh hdng dd udng hien nay.
- Chudi cung flng khdng the p h i t huy cd hieu q u i ndu khdng cd djnh hfldng vd phdi phflp chat che, bd sung hd trp vdi nhau trong tflng hogt ddng va p h i i ed chien Iflflc tdng the nham djnh hfldng mpi hogt ddng theo mue tidu dd ddt ra.
- Trflde dp Iflc cgnh tranh ngay cdng tdng eao, ddi thO eanh tranh ngay edng n h i l u , ddn vj can hinh thdnh chudi cung flng vd kiem sodt, hoat ddng linh hogt trong mdi trfldng kinh doanh ngdy mot thay ddi, dd tiet kidm chi phi, ldng ldi nhuan cho ddn vi vd tang cdc gid trj gia tang cho k h i e h hang.
stf 113 (5.2015) THONG TIN S. Dfl BAO KINH TE - XA HQI
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3. M p t sd g i i i phap nham xdy dflng chuoi cung flng tdi flu cho san pham Nflde Yen sao eao cap Khanh Hoa Sanest io 70ml
Ve phia nha cung cip:
- Thidt lgp mdi quan he da dang, ndng cao t i m hpp t i c vdi c i c nha cung cap, hd trfl va chia sd trong cac hoat ddng chudi cung flng vdi nhau.
- Tiep tuc nghidn cflu c i i tidn quy trinh edng nghe ky thudt s i n xuat de eung cap c i c ydu t d dau vao vdi chat Ifldng vfldt trpi vd canh tranh ve gid hpn nfla, nham tidt kidm chi phf cho ddn vj vd gia tang thdm c i c gia trj cho khdeh hang.
- Mgt k h i c , ddi vdi cac nhd cung cap truyen thdng, c i n ndng sfl hpp tdc Idn thanh ddi tdc ehien Ifldc, can chia s§ ngudn Iflc va hd trd cho nhau nhfl: ho trd ton kho, hd trd tai chfnh, ndi mgng lign thdng de k i l m tra tdn kho va ke hoach sdn xudt, cam kdt tiSu thy cac sdn pham cua ddn vi hdng t h i n g , q u i n g bd thfldng hieu tren cdc s i n pham eOa nha cung cap,...
V^ phia nha may:
Cfng dung edng nghe tbdng tin
Viec dfl bdo chfla chfnh xdc se ddn den ke hoaeh sdn xuat va tdn trfl hdng hda khdng hpp ly, c6 khi mat hang nay s i n xud't ra nhflng thj trfldng c i n logi s i n pham khdc eao hdn. Do vgy, flng dung cdng nghd thdng tin se giup xfl ly, lien kdl dflpe e i c thj trfldng, nam thdng tin kjp thdi dd dfl b i o chinh xac v l nhu c l u , yeu cau khach hang, ddi thO eanh tranh cho ddn vj.
Cdng nghe thdng tin trong chudi cung flng la sfl ket hdp cua khoa hpc va cdng nghd p h l n mdm lidn quan den toan bd chudi cung flng, bao gom: tim kidm, khai thdc, Iflu trfl cdc nguydn li§u d i u vdo, lgp kd hoach va q u i n l'^ ede quy trinh s i n xudt, lufl kho va phdn phdi, bdn hang qua mang. Vdi vide flng dung edng nghd thdng t i n , ngfldi q u i n \f cd the sap xdp hdp 1^ vd tfl ddng hda cdc bfldc ldp kd hoaeh, thflc hien cdc hoat ddng quan trong khdc; gidp edng tdc bdo q u i n kho bai, tdn kho, xua't hdng hda nhanh ehdng, hieu qud, rut ngan thdi gian, qudn l'^
khoa hpc hdn trdnh trfldng hdp hang nhap sau xuat trudc hay ngflde lai vd khi can se truy xua't dfl lieu kjp thdi. Hidn nay, ed rat nhieu p h l n mem trd giup dac Iflc va hieu q u i hogt ddng chudi cung flng cho cac doanh nghiep nhfl: Hd thdng hoach djnh nguon Iflc doanh nghiSp (ERP), Q u i n I'j' quan hd khdch hang (CRM), P h l n m i m qudn trj tdi chfnh (FRM)...
Xiy dUng vin boa doanb nghidp, vin ddng ngi lUc va ning cao f tbUc trich nhidm, dao ddc ngbi nghidp
- De khdch hang an tdm, tin tfldng sfl dung va gan bd vdi cde ddng s i n pham eOa Nhd m i y thi mdi c i nhan trong don vi c i n cd f thflc b i o v§ xdy dflng thfldng hieu.
- Tuyen truyen g i i o dye, nang cao tay n g h i cho can bd edng nhan vien d moi td, bd p h | n , cung nhau xay dflng tdp the dodn ket gan bd,
2G THDNG TIN E. Dfl BAD KINH T I - XA HO Stf 113 (3.2015)
dac biet Id ddi vdi can bd edng nhdn vidn mdi.
Ddn v| can ddo tao c^c chuyen vien v l chudi cung flng.
V i ^ c chfl trong dao tao ngu6li nhan Iflc chuoi cung flng chuygn nghiep can ddng hanh vdi viec xay dflng, thanh lgp bp phein chuyen mdn chuygn v l chu6i cung flng. Bd phdn nay se cd chflc nang vd nhiem vu ehuydn sau, tham mflfl vd giup viec cho lanh dao ban hanh cde ehfnh sach ve chudi cung flng hieu qud.
Tang cUdng giam sit cac hoa^t ddng trong dan vi dd dam falo cam kdt vi chit lUcfng dd'i vdi khich hang va giam thieu cic san phim khdng pbu bap nhkm tidt kidm cbi phi va ning cao hieu qua
- C i n kidm sodt lidn tyc de d i m b i o cha't Ifldng tdt n h i t den tay ngudi ngfldi tieu dOng, the hidn sfl vflot trdi v l c h i t Iflflng sSn pham so vdi c i c ddi thO cilng ngdnh cung nhfl van hdnh h§
thdng on d m h theo tidu chuan ISO 9001-2008 va theo tieu ehuan v^
sinh an toan thflc pham HACCP va i S O 1 4 0 0 1 .
- C l n tang cfldng vd kidm sodt chat che trong s i n xuat hpn nUa.
- Can dfl trfl tdn kho ddi vdi cac thidt bj vdt tfl, bao b i , nguySn vat lieu nhap khau. Ddy la nhflng yeu t d d i u vdo d i e bigt inh hfldng rat Idn ddn hogt ddng sin xuat, kinh doanh, neu khdng co kd hoaeh c h u i n b| tdt thi khi xiy ra sfl cd cd t h i ddn den ngflng sin xuat trong thdi gian ddi, se khdng dap flng tdt nhu c l u cac thj tardng, i n h hfldng ddn cdng an
viec l i m cOa edng nhdn lao ddng, ddi ihO egnh tranh chiem thj phan... Tuy nhien, vdi nhflng s i n pham mdi ra d d i , c l n han c h d tdn kho vd ddnh gid dOng nhu cau de sdn xudt vdi s i n Iflflng phij hdp theo nhu cau thfle te.
V ^ phia khach bang:
Hudng ddn ning cao gii tri khicb hing
Xu hfldng tieu dung hidn nay ngdy c i n g chO f tdi viee boi bd sfle khde, dCing cdc s i n pham cd ngudn gde tfl nhien, hgn che c i c chat bdo, it dfldng, mua hang qua mang, giao hang tgn ndi. V i vdy, ddn vj p h i i cd nhdn sfl cOa Nhd mdy di thflc i d tai iflng thi trfldng de chO ddng ndm b i t thdng tin trfle tidp tfl k h i e h hdng, edc yeu c l u d l nghi v l chfnh sdch chdt Iflpng, ehfnh sach bdn h i n g dd tfl dd d l ra cac chfnh sieh hdp \f, hieu q u i hdn vd gia t i n g them c i c g i i trj gia t i n g cho k h i c h hang.
- v l phfa khach h i n g td chflc:
Tfly tflng vung thj trfldng, tuy theo dia \f, khf hdu, tfnh each k h i c h hdng mdi vflng khde nhau, di thflc t e d e hidu va biet khd khdn, thudn Ifli nhfl the ndo khi sdn p h i m ddn cdc kfenh phan phdi vd sau dd ddn ngfldi tieu dung, de bidt khdeh hdng thfch hogc khdng thfch cdi gi, cung nhfl the hidn sfl g i n bd than thiet gifla nhd sdn xudt vd c i c nhd phdn phdi, dai ly dd tfl dd ed cdc chfnh s i c h thfldng, chidt khdu, khuyen mai phu hop tflng thj trfldng nham mang Igi hifeu q u i sdn xuat, kinh doanh cao.
- v l phfa ngfldi tifeu ddng: Ddy
Id ddi tfldng khdeh hang dung trflc tiep s i n pham, nhflng thdng tin tfl ddi tflpng k h i c h hang n i y rat can thidt ehp chidn Iflflc s i n xuat, kinh doanh cfla ddn v i , dd d d , can nghidn cflu gia tang c i c g i i trj ddnh cho ngfldi tidu dCing trflc tidp n h i l u hdn nfla de tao dflng Idng trung t h i n h lau dai tfl phfa hp.
- To chflc c i c chudng trinh de khdch hang tham quan trflc tidp ddy c h u y i n s i n xudt: Lien kdt edc cd quan, ban ngdnh, c i c tour du lich, cdc hpi, c i c trfldng hpc td chflc cdc chuydn tham quan thflc tfe' tai Nhd mdy de xem ddy chuyen s i n xuat va chflng minh cam ket ve chat lflpng ddi vdi khdeh hdng.
- Lien kdt chidn Ifldc gifla nha phdn phdi, Nha may, cdc djch vy ngan hang nham hd trd c i c ngudn Iflc eho nhd phdn phdi d l y mgnh cdng tdc b i n hang, N h i m i y van d i m bdo cdng nfl khi cd ngdn hdng bdo lanh vd hflp t i c vdi ngan hang trong c i c hoat ddng mua vao cOa don vj.
Xiy dung kd boacb thim tra, phin tich, danh gii kdt qua va bidu qua boat ddng quan tri chudi cung Ung nhim chin cbinh, nang cip, cip nbit chudi cung iing
Mdt ehfle ndng quan trpng trong q u i n trj la kiem tra, kiem soit, ddnh gid kdt qud thflc hifen cac cdng vifec. Trong q u i n tri chuoi cung flng cung vdy, hoat ddng kiem tra, kidm sodt p h i i dfldc thflc hifen thfldng xuydn n h i m phdt hifen ede b i t edp, kip thdi chdn chinh, thay ddi edc chidn Iflpe q u i n tn ehudi eung flng sao cho phu hflp vdi quy md va chidn Ifldc p h i t tridn efla ddn vj. D d thfle hifen tdt va cd hifeu q u i edng vifee trfen, c i c nhd qudn tri e i p trung, cae qudn tn vifen tham gia vdo hoat ddng chudi eung flng p h i i ed chfldng trinh, kd hogeh ey the, rd rang c i c ndi dung c l n kiem tra, ddnh gia d tflng m i l xfch cOa chuoi, kip thdi phdt hien nhflng khuyet tat, nhflng dch t i e phdt sinh va cd g i i i p h i p xfl ly kjp thdi, d i m b i o ddng c h i y trong loan c h u l i dfldc lien tuc.D
TAI Ligu THAM K H A O
1. Nguyin Kim Anh (2006), Quan ly chuoi cung Ung, Tdi lifeu hpc tap Trfldng Dgi hpc M d b i n cdng Thanh phd Hd Chi M i n h .
2. Nguyen Cdng Binh (2008), Quan ly chuoi cung Qng, NXB Thdng kfe.
3. Lfe Thj Minh Hdng, Quan tri chudi cung Qng, G i i o trinh Trfldng Dai hpe Kinh i d Dd Ndng.
4. N g u y i n Thj Hong Vdn (2002), Quan tri cung Qng, NXB Thdng ke.
5. Nguyen Thi Hdng Van (2006), Quan tri logistics, NXB Thdng ke.
6. Khoa Q u i n tri Kinh doanh (2008), Quan tri chudi cung Qng, Tdi lifeu hpe ldp Trfldng Dgi hpc Kinh te Dd N i n g .
7. David Simchi-Levi, Kaminsky (2007), Designing and Managing the Supply Chain, M c G r a w - H i l l / l r w i n .
8. Michael Hugos (2010), Essential of Supply Chain Management, John Wiley & Sons.
stf 113 (5.2015) THONG TIN S Dfl BAD KINH T I - XA HQI 27
