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APPENDIX 1 - QUESTIONNAIRE ON CIRCUIT DISTRIBUTORS
Q.l Do you think that customers are better empowered now that in the past 5-10 years.
Q.2 What differentiates Circuit Distributors from its competitors?
Q. 3 What would you consider as ways of differentiating Circuit from its competitors?
Q.4 What percentage of Circuit's turnover is spent on advertising, and through which medium do you achieve the best results?
Q. 5 Is the current political environment favorable to Circuit Distributors in the light of black empowerment?
Q.6 Is diversification an alternative in your business, and if so, how will this enhance future growth.
Q. 7 What are your views in forming alliances with other electrical companies to counter attack the measures used by competitors, and if so who would you consider?
Q. 8 How would this alliance assist your current business?