4. Functional service delivery reporting 1. Introduction
4.4. Economic development
4.4.2 Challenges and proposed plans for 2010/11
200 Safety and Security Tourist Cadets were trained in Tourism Awareness /Know Your City
•
650 World Cup volunteers, along with approximately 30 information officers from different shopping centres were trained in
•
Tourism Awareness/Know Your City
JTC Partnered with SASOL to train 200 petrol attendants
•
10 Students from Kwa-Bhekilanga and Merniva High Schools in Alexandra Township were trained as tour guides, to provide
•
tours during the Football for Hope Tournament, which took place in Alex from 3 – 10 July
A three year contract (ending 30 December 2012) was concluded with PROMCO/MOJA for the production of the Ultimate
•
Visitors Guide and Johannesburg Maps
A service has been secured with the Brochure Management Company (with a distribution network covering 250 sites) to
•
distribute information brochures, the Ultimate Visitors’ Guide and Joburg Maps
122 Directional Tourist Signs placed in the greater Johannesburg Area to highlight Tourism attractions.
•
During the World Cup, tourists were able to access information from Information Centres, located at various tourist sites
•
throughout the city, including the stadiums. Approximately 300 tourists per day visited the information centres, while 500 tourists per day visited the information kiosks at the stadiums, seeking information on attractions, transport, entertainment, etc.
Transformation and Redistribution:
A total of 16 SMMEs (tour operators and B&B owners) have been undergoing training in business skills since April and a total of 53 Soweto Tavern Owners have been trained in customer service and city by-laws.
Table 4.5: Economic development sector performance against planned 2009/10 delivery agenda
5 Year: IDP 2008/09 2009/10 2009/10 2010/11
strategic Programmes Achievements Deliverables Achievements Agenda objective
Measured increase in sectoral diversification and growth in sectors targeted for City support.
Sector Support Programme:
Lead the development of a nationally and internationally recognised
“creative city” by providing support to cultural/creative industries
Manuscript of the book is completed.
(TBU)
26 Ex-combatants have been placed on the National Youth Service programme with JRA for one year.
(TBU)
21 Ex-combatants attending Fire fighting training with EMS. (TBU)
Support the production of a film documentary for ex-combatants.
(TBU)
A meeting with the film makers to discuss possibilities and cost for film making was held in September 2009, however this deliverable was deferred due to budget cuts and reprioritisation of projects.
Support the production of a film documentary for ex-combatants.
(TBU)
Facilitate the book writing programme on the history of armed attacks (untold stories) and freedom songs, musical CD jointly with Amandla Group (TBU)
The freedom songs musical CD and the book were officially launched by the Executive Mayor, Clr Amos Masondo, at the Dlamini Multipurpose Centre on 4 September 2009.
The Medical Tourism Association of South Africa was registered as a Section 21 company. The association’s website has been developed. (www.
medicaltourism association.org.za) There are currently 30 service providers registered on the database which is continuously updated. The database includes the speciality, location and years of practice/
experience.
Information distribution of the history
Sector Support Programme:
Support tourism, and especially the emerging tourism sector, by developing a well-publicised Joburg tourism package targeting both the local and international markets.
Launch of Joburg Shopping Festival at Fourways View in September 2009 (SS)
JSF Website went live (SS)
847 general, guidance and tourism signs have been installed (SS/JTC)
Develop a database of medical tourism services offered in Joburg to promote internationally via JTC (SS/JTC)
Arranging for utilisation of the database services
5 Year: IDP 2008/09 2009/10 2009/10 2010/11 strategic Programmes Achievements Deliverables Achievements Agenda objective
Facilitate second year of Joburg Shopping Festival.
(SS)
Facilitate post 2010 FIFA World Cup sponsorships.
21 Shopping nodes, centres and malls and over 600 major retailers participated in the Joburg Shopping Festival (JSF) and seven airlines offered special fares for passengers into Joburg for the whole month of September. As part of the marketing tools, a website and brand identity developed for the JSF (www.
jsf2009.com) and marketing materials were developed (flyers, billboard, street pole advert, pull up banners).
Due to the industry’s focus being on 2010 FIFA World Cup opportunities and funding fatigue a decision was taken to move the JSF to 2011 for post 2010 FIFA World Cup sponsorship.
238 of the Planned 273 tourism signs were manufactured and installed. 35 Designs were not supplied by the service provider as they were not included in the scope of work for this phase of tourism signage development.
A database of a total of more than 1 400 learners which have been trained and 855 which have placed has been provided.
Roll out of 1000 tourism signs.
Revised to 273
Maintenance and complete installation of signs
Support the emergence and growth of the BPO industry.
Broadband Policy Framework approved in June 2009 by Mayoral Committee.(PPI) 1 400 Learners trained of which 1 280 have received
1500 Trained learners within the BPO sector with 80% employment rate
Project: BPO Park (SS)
Output:
Link 150
•
trainees to the BPO hub job opportunities;
Create 3 584
•
5 Year: IDP 2008/09 2009/10 2009/10 2010/11 strategic Programmes Achievements Deliverables Achievements Agenda objective
Create 4 800
•
indirect jobs;
Create 2 080
•
temporary jobs Implementation of broadband telecommunication framework and by-law compliance monitoring Broadband
telecommunication Policy Framework and By-Laws (PPI).
Amendment of by-laws.
The promulgation report was submitted to the Mayoral Committee for approval and promulgation.
The
conceptualisation of the Jozi Equity Fund (“JEF”) and its first implementation phase has been finalised.
Although no firm commitments have been received from external funders, Old Mutual has indicated a potential R100 million contribution into the JEF.
It has been a challenge to convince a greater number of prospective investors to invest into the project due to misaligned objectives and mandates of the potential investors.
A workshop was successfully held on 2 October 2009 at the Metro Centre and was attended by 87 ex-combatants.
Prese ntations were made by DTI, Manufacturing, Engineering and Related Services Sector Education Training Authority (MerSETA) and DED Cooperatives Unit.
Support the massive expansion of the construction industry.
Pre implementation work was carried out during 2008/09 (SMME)
Target funding from the Jozi Equity Fund (JEF) towards SME participating in City owned and City driven construction projects (SMME)
Project: Roll out Jozi Equity Fund (SMME)
Output:
R180 million
•
in external funding leveraged;
36 SMEs
• funded;
Formation of 10 business and construction co- ops for persons with disabilities.
Formation of 10 business and construction co- ops for persons with disabilities.
5 Year: IDP 2008/09 2009/10 2009/10 2010/11 strategic Programmes Achievements Deliverables Achievements Agenda objective
The project with regard to the formation of ten co-ops for people with disability is planned for the next financial year.
Operationalisation of the Economic Development Policy recommendation is on-going.
Monitoring and Evaluation Guidelines of the Economic Development Policy were work shopped and re-evaluated.
Through a process of rigorous ongoing assessments, identify other industries to support and appropriate methods to support them (other sectors include wholesale and retail, medical health and property).
The Economic Development Policy and Strategy Framework approved by Mayoral Committee in November 2008.
(PPI) The Young Entrepreneurship Policy Framework was approved by Mayoral Committee in June 2009. (PPI)
Development of strategic plans/concept papers for the implementation, monitoring and evaluation of the Economic Development Policy and Strategy Framework. (PPI)
Implementation of economic development policy
Establishment of an advanced manufacturing incubator in underserved areas.
Development of strategic plans/concept papers for the implementation, monitoring and evaluation of the (Young)
**Entrepreneur- ship Policy Framework. (PPI)
*This policy has included “young”
to emphasise its target group of 10-18 year old individuals.
The feasibility was conducted in- house. This project was deferred until additional funding is available.
Launched the Young Entrepreneurship Policy and Strategy and established the Project Steering Committee.
Co-hosted, with the Grey Hat Foundation and Development Bank of Southern Africa (DBSA), the Alexandra High School Business plans competition.
Co-hosted the Innovation and Entrepreneurship conference, with the DBSA, Developed database of young people to be exposed to the Young Entrepreneurship
Strengthen implementation of
Entrepreneurship Policy Framework.
5 Year: IDP 2008/09 2009/10 2009/10 2010/11 strategic Programmes Achievements Deliverables Achievements Agenda objective
Support the information and communications technology sector
Preferred service provider selected for JBNP (SS)
Implementation of the Joburg Broadband Network Project (JBNP) (SS)
Completed 55km of infrastructure in Martindale- Proton House, Roodepoort- Soweto Civic, Roodepoort-Proton House, Civic-Town hall and Soweto- Martindale.
Project: Roll out of Broadband Network (SS) Output:
Create 400
•
direct jobs;
Create 2000
•
indirect jobs in roll out only;
Benefit 80
•
SMMEs/BEE in BPO and other downstream opportunities such as retail, transportation, security,
accommodation, catering, etc.
Project:
Renovation of one Community Development Centre – ICT Hubs (SS)
Output:
100 Students
•
trained in ICT related Skills.
15 SMMEs
•
supported Conduct feasibility of creating telecommunica- tions entity Access feasibility
of Free Telkom Zones (SS)
The implementation and execution of the plan relating to targeted Free Telkom Zone sites will only be possible when the JBNP is operational.
Establish
Telecommunications Assets Office.
Released by- laws regarding Public Road and Miscellaneous by incorporating the Right of Way Electronic Communications facilities.
The Council has approved the initiation of a feasibility study for the creation of an MoE to perform the functions of the telecommunications assets office
5 Year: IDP 2008/09 2009/10 2009/10 2010/11 strategic Programmes Achievements Deliverables Achievements Agenda objective
Roll out of four* additional Techno centres in partnership with Community Development (SS) (This deliverable has been limited to one additional techno centre due to lack of budget)
Renovations have been successfully completed at the Orange Farm Techno Hub The department has finalised a marketing strategy to make techno hubs more user- friendly and will address issues of accessibility and visibility to the communities.
Ternova, an SMME, has been appointed to design and produce promotional materials for the Techno Hubs Training on business management and systems configurations on mesh networks for 15 community members from Region D and F on ICT. The training was based Microsoft and BPS sponsored 12 computers to Orange Farm the Techno Hubs.
Beneficiation projects linked to Jewel City, Mining Beneficiation and the Fashion district have been deferred to the ensuing financial years due to budgetary constraints.
Support the functioning of the Techno centres
Increase the number of defined beneficiation projects by the City
Beneficiation Programme Where appropriate, work with larger businesses to encourage beneficiation (for example, by facilitating the growth of high value added manufacturing, tourism and creative industries, such as Jewel City)
Projects were deferred due to budget reprioritisation within DED. (SS)
Linked to Sector Support Programme.
Implement beneficiation projects linked to Jewel City, mining beneficiation and the fashion district
5 Year: IDP 2008/09 2009/10 2009/10 2010/11 strategic Programmes Achievements Deliverables Achievements Agenda objective
Increase in the rate of formation of new businesses.
Emerging Industries Support Programme:
Facilitate development of current contractors into sustainable small-businesses (in construction and materials supply sector).
This project has been deferred to the 2009/10 financial year due to lack of sufficient human resources (PPI)
Development of the Second Economy Policy Framework and Strategy Framework (PPI)
An initial desktop research was conducted and contact with key stakeholders was established.
A survey for research on car-guards and car-washers.
Was conducted in Region F and Region G covering more than 15 shopping centres.
A second survey was conducted in parts of Region F and Region D, as well as Region C and Region A covering more than 25 shopping centres regarding hairdressers.
A draft policy framework has been finalised.
This deliverable is linked to the implementation of the Jozi Equity Fund.
This is linked to the BEE Database and refining City’s targeted procurement.
Business cases have been submitted to the NT: NDPG for both technical assistance and implementation considerations:
Bambabani, Marlboro South, and Soweto Automotive Industrial Cluster.
The adjudication committee is yet to meet due to the unavailability of all personnel.
Develop and operationalise a regional equity fund
Support development of emerging industries through the City’s own targeted procurement Industry Restructuring Support Programme Facilitate and support the restructuring of older and declining industrial areas, to provide industrial space more conducive to industry regeneration
Fund additional number of SME participating in City owned/City driven projects (SMME) Linked to programmes in SMME.
Reduce the rate of closure of firms in the City
Citywide Township Economic
Development Programme (CTEDP) implementation plan completed.
There was a delay with the CTEDP since the funding was supposed to come from Natio- nal Treasury and there were some disagreements between the CoJ and NT concerning the basket of projects (SED)
Citywide Township Economic
Development Programme (SED)
Expand the total volume and value of exports of goods and services in real terms.
5 Year: IDP 2008/09 2009/10 2009/10 2010/11
strategic Programmes Achievements Deliverables Achievements Agenda objective
Economic Connectivity Programme;
Implement a defined number of strategic projects (legacy projects) that enhance the image and position of Johannesburg as the financial, business services and trading hub
‘Mall of Africa’
cross-border wholesale and retail trade hub linked to goods transport facilities and systems, especially for lower-
64 Investors targeted during 2008/’09 against a target of 40 (TI) Facilitated six investment projects. (TI)
The Investment
•
incentives Policy was approved in January 2009 (PPI)
Target 100*
potential investors (TI)
(The target of 100 has been revised to 50 due to insufficient budget) Facilitate 10*
Investment Promotion Projects.
(TI)
(The target of 10 has been revised to five due to insufficient budget)
16 Existing investors were met during the year whilst an additional 39 potential investors targeted during the year.
An Islamic channel, which was initiated and facilitated since the first quarter, has confirmed investment.
The Stretford Square Town Mall development, which was being facilitated during the third quarter, is planned to start in July 2010 with an expected investment of R300 million.
This policy forms part of the Trade and Investment Promotion initiatives.
Income cross- border shoppers (City Deep freight hub, etc.).
Investment incentives Policy Framework- Development of Strategic Plans/
Concepts for Implementation, Monitoring and Evaluation (PPI) Roll out of touch screens in addition to portals in 20 locations (JTC)
The touch screen project is being led by the OCIO with JTC playing a facilitation role.
This project has been deferred due to budgetary constraints.
This is linked to the Trade Investment Promotions and JTCs destination marketing programme.
Improve perceptions of visitors and investors towards Johannesburg
Linked to trade and investment promotion programmes and JTCs convention bureau and destination marketing (TI and JTC)
5 Year: IDP 2008/09 2009/10 2009/10 2010/11 strategic Programmes Achievements Deliverables Achievements Agenda objective
Facilitate large inward investments through
information provision and targeted facilitation support.
119 SMMEs trained to export (TI)
42 SMMEs participated in exhibitions (TI) Export Promotion Strategy approved in May 2009 (TI) Budget for investment marketing material was reprioritised for a publication in the Economist Magazine (TI) Foreign investor database has 400 companies (TI)
200 SMMEs trained to Export (TI) 80* SMMEs to implement export strategies (TI) (This target has been revised to 50 due to budgetary constraints)
169 SMMEs have been trained to export during the year.
A total of 68 SMMEs participated at the following exhibitions:
ITI BRAZIL;
•
Africa’s Big 7;
• SAITEX;
•
Jewellex;
•
SA Week
•
Washington Milan ITI
•
Jamaica Mission
•
Kenya Mission
•
The department has experienced difficulty in obtaining the buy-in from the targeted sectors/
associations as they struggle to see the immediate benefits/value that will accrue to their members when the envisaged cluster is fully operational.
Furthermore, targeted sectors/
associations are reluctant to release member’s details in the public domain.
The investor webpage went live on Joburg website in December 2009 A guide book was printed and launched in November 2009.
Establish a Johannesburg Services Export cluster (TI)
Develop a Trade and Investment Promotion Website (TI)
Develop and launch Investment Marketing Material Cost of doing business and investors toolkit (TI) Establish a Johannesburg Exporters Database (TI)
A total 227 companies captured thus far on the exporters database.
5 Year: IDP 2008/09 2009/10 2009/10 2010/11 strategic Programmes Achievements Deliverables Achievements Agenda objective
Facilitate the formation of 10 business entities for ex-combatants (TBU)
Three projects have been identified:
Urban agriculture, Coffin making and brick making.
Feasibility study has been conducted with regards to the costing of the Urban Agriculture project and the brick making project is being modelled. Due to a lack of funding, these projects cannot be implemented.
Linked to JTC Convention Bureau and destination marketing.
Desktop research was conducted during quarter one and stakeholder list is being re-prioritised based on the new information gathered through the desktop research to include other international organisations such as the World Bank (WB) and IOM. A lack of funding to conduct a fact- finding mission to learn about proven strategies and sound policy approaches other countries have adopted to engage expatriate brainpower and funds for the benefit of the home country. These lessons are crucial for the policy recommendations stemming from the anticipated policy.
Promote business tourism through information provision, the conference bureau, etc International positioning programme Liaise with key partners in the business community to define what the City can do over the longer term to help consolidate, protect and enhance Johannesburg’s position as an internationally recognised finance and business centre.
Linked to JTC Convention Bureau and destination marketing.
Development of the Brain Exchange and Expatriate Talent/Expertise Circulation Policy Framework and Implementation Plan (PPI) Improve the
profile of Johannesburg, both on the continent and internationally, as a core centre of finance, business and trade.
The Brain Exchange and Expatriate Talent/Expertise Circulation Policy Framework and Implementation Plan were deferred due to reprioritisation of budget (PPI) R8.9 billion leveraged from private sector (JPC) The City’s ranking by ICCA improved from 153 to 120 (JTC)
Eight JBF Meetings held (TI)
5 Year: IDP 2008/09 2009/10 2009/10 2010/11 strategic Programmes Achievemnents Deliverables Achievements Agenda objective
A draft policy outline has been completed.
However, the policy outline is without the necessary evidence to base robust policy recommendations.
The international fact finding mission which was scheduled to take place in September 2009 together with Community Development was not approved due to budgetary constraints.
The draft framework was presented to the Johannesburg Migrants Advisory Panel (6 April 2010) and Johannesburg Migrants Advisory Committee (1 June 2010) structures to solicit input. The DED also engaged the Kenyan Embassy and Angolan Consulate during the fourth quarter. The DED awaits the input from the various stakeholders.
A total of R68 million was leveraged during the fourth quarter to bring the total private sector investment to R1.523 billion.
Investments were leveraged in the following projects:
Development of a framework and implementation plan for the City’s engagement with economically active migrants living in the City (PPI)
Leverage R1 billion of private sector investment. (JPC)
5 Year: IDP 2008/09 2009/10 2009/10 2010/11 strategic Programmes Achievements Deliverables Achievements Agenda objective
Bruma
•
(R1.3 billion);
Site 6, Newtown
•
(R52 million);
Oasis, Soweto
•
(R100 million);
Market Theatre
•
((R2.9 million);
Northcliff
•
(R3 million);
Dube
•
(R35 million); and Orlando West
•
(R20 million) The City’s ranking has dropped to 128. The negative economic climate is the chief contributor to the drop in rank.
Arranged for one high level interaction with Digby, Lord Jones of Birmingham on 3 July 2009.
A presentation was made on opportunities for South African Companies in the UK by DIGBY, Lord Jones of Birmingham.
Due to budget constraints the department has been unable to facilitate further high level meetings of the political leadership and senior management of the City with the business community.
Seven JBF meeting were held during the 2009/10 Improve the City
of Joburg’s ranking from 133 to 100*
(JTC)
*The ranking of 133 is indicated since the sector plan was approved prior to the ranking of 120 was confirmed.
Arrange six High level interactions between Executive Management and Political Leadership of the City and the Business Community (TI)
Successfully host 10 JBF Meetings (TI)