CONCEPT MATRIX - VOLUNTARY QUESTIONNAIRE FOR RETAILERS OF CHEVRON SOUTH AFRICA PTY LTD

VOLUNTARY QUESTIONNAIRE FOR RETAILERS OF CHEVRON SOUTH AFRICA PTY LTD

APPENDIX 4: CONCEPT MATRIX

Contains the concept matrix used to guide the literature search

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Forecourt industry Product differentiation

Differentiation Competition and differentiation

Research Methods Strategic planning Information quality in decision-making Developing strategies for c-store business Strategic decision making

niiuiiiuuiuii systems for convenience Differentiation within C-stores industry Loyalty programmes for C-stores

Store location Service perceptions Product pricing Store image

convenience uuying in an emerging mar- Customer buying be- haviour

Convenience store industry

franchising

Brand equity/loyalty Sales/profitability

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Brand equity/loyalty S

franchising

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Customer buying be- haviour

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Product pricing Service perceptions Store location

Loyalty programmes for C-stores

Differentiation within

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Strategic decision making

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Strategic planning • V

Research Methods Competition and differentiation

Differentiation _V _S y V

Product differentia-

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e of an Information Management System to Enable Major Oil Companies to Build a Business Strategy to Allow for Differentiation within the Forecourt Convenience Store Industry within the Cape a s s \ , Z.T. ) . (1985) , T (2005) , C.F. (1966 , W.L. et al , , M.S. and , J.G. (1999 . and Olson, 8 , R.I. t Press.

Sales/profitability Brand equity/loyalty franchismg

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Strategic decision

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Developing strategies for c-store business Information quality

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Strategic planning ^ V Research Methods

Competition and dif-

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Differentiation S

Product differentiation

Forecourt industry

t No: 203507199 : University of KwaZulu-Natal 129

e of an Information Management System to Enable Major Oil Companies to Build a Business Strategy to Allow for Differentiation within the Forecourt Convenience Store Industry within th a s s \ s (2005) . (1984) , R. and . (1982 , RS (2004) , S et al . GA, 1992 , RM ) ) , I (1995) , M (1999 n et al Sales/profitability

Brand equity/loyalty franchising

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industry V V

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Differentiation within

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Strategic decision making

iiiiuiiiidiiuii byiiciiis for convenience Developing strategies for c-store business Information quality

in decision-making •/ S •/

Strategic planning ^ y S

Research Methods S S S

Competition and differentiation

Differentiation Product differentiation

t No: 203507199 : University of KwaZulu-Natal

e of an Information Management System to Enable Major Oil Companies to Build a Business Strategy to Allow for Differentiation within the Forecourt Convenience Store Industry within the Cape a s s \ , D. (1981 . and Ander- ) . (1986), s in , D.C. , J.R. (1977) , J.R. (1977) . (1985) , D.B. , C.B. , F.J. (1967) Sales/profitability

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Store image V S S

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making ^• ^V ^• ^•^/ s

Developing strategies for c-store business Information quality

in decision-making ^

Strategic planning Research Methods Competition and differentiation

Differentiation Product differentiation

Forecourt industry

t No: 203507199 131 : University of KwaZulu-Natal

e of an Information Management System to Enable Major Oil Companies to Build a Business Strategy to Allow for Differentiation within the Forecourt Convenience Store Industry within th a s s \ s (2003) , S, Gokey T, , Debra, Grif- , 2004 , G.S. (1999 . (2000) , M.S. and , J.G. (1999) , I.C. and , R.G. (1997) , L.P 1989,

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haviour ^•

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Differentiation Product differentiation

t No: 203507199 : University of KwaZulu-Natal

e of an Information Management System to Enable Major Oil Companies to Build a Business Strategy to Allow for Differentiation within the Forecourt Convenience Store Industry within the Cape a

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. and . (1988 . (1982) , D.E. and , G. (1988) , Hitt, , W.P, . (1999) , D.E., and , K.J. (1972) , A., and , F. (2003) , K.( 1971) , H.I. (1965) Sales/profitability

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Loyalty programmes for C-stores

Differentiation within C-stores industry

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Developing strategies for c-store business Information quality

in decision-making V S

Strategic planning

Research Methods _• _/ s

Competition and dif-

ferentiation ^•^/ ^•

Differentiation Product differentiation

Forecourt industry

t No: 203507199 : University of KwaZulu-Natal 133

e of an Information Management System to Enable Major Oil Companies to Build a Business Strategy to Allow for Differentiation within the Forecourt Convenience Store Industry within th a , KL (2003), s s \ , L.T , W (2005) , M., , A. and , K. ) , J.R. , B.I. and . (1989) , 2003, , U et al (2004 , D. and . (1982) Sales/profitability

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Customer buying be-

haviour •/ V

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Store image Product pricing Service perceptions Store location

Loyalty programmes for C-stores

Differentiation within

C-stores industry </

for convenience •/ V

Strategic decision

making •/

Developing strategies for c-store business Information quality

in decision-making V V s

Strategic planning •/

Research Methods Competition and dif-

ferentiation V

Differentiation V

Product differentiation

t No: 203507199 : University of KwaZulu-Natal

The Use of an Information Management System to Enable Major Oil Companies to Build a Business Strategy to Allow for Differentiation within the Forecourt Convenience Store Industry within the Cape Town Area

Dalam dokumen The use of an information management system to enable major oil companies to build a business strategy to allow for differentiation within the forecourt convenience store industry within Cape Town area. (Halaman 139-148)