RECOMMENDATIONS AND CONCLUSION 5.1 Introduction
SECTION 3: CULTURE
Consider the following items and choose the one response which most applied to Carroll O'Donovan Hardy, CM&A Ogilvy or Barker McCormack Ogilvy and Mather. Indicate your answer on the attached table in the first column marked ''Pre Merger" and repeat the exercise, this time responding about the merged agency that is currently in place. Indicate this answer in the column marked ''Post Merger"
1. Inthis agency, individuals were (are) expected to give first priority to:
a.) Meeting the challenges ofthe individual task in which they are involved.
b.) Cooperating with and attending to the needs oftheir fellow worlcers.
c.) Following the instructions of their superiors
d.) Acting within the parameters of their job description.
2. The agency respond(ed) s to its members asifthey (were) are:
a.) Associates or colleagues b.) Family or friends
c.) Hired help
d.) Contracted employees
3. In this agency, people are motivated and influenced most by:
a.) Their own commitment to the task
b.) The respect and commitment which they have for their co workers c.) The prospects of reward or fear of punishment
d) The agency's unwritten "rules"
4. A 'good' employee is considered to be one who:
a.) Is self-motivated and willing to take risks and be innovative ifthe task demands it.
b.) Gets along well with others and is interestedin their self-development.
c.) Always does what hislher superior tells himlher to do without question.
d.) Can be relied on to stick to the agency's rules.
5. Relationships between work units or interdepartmentally are generally:
a.) Cooperative b.) Friendly c.) Competitive d.) Indifferent
6. In this agency, decisions tend(ed) to be:
a.) Made by the people on the spot that are close to the problem and have the appropriate task expeltise.
b.) Made after considerable discussion and.with the consensus of all those involved regardless of their position in the organization hierarchy.
c.) Referred up the line to the person who has the most formal authority.
d.) Made by resort to established procedures.
7. Itis most important for a new member ofthis agency to learn:
a.) To use hislher initiative to get the tasks completed b.) How to get on with hislher fellow workers
c.) Who really counts in this organization and be aware of political coalitions d.) The formal rules and regulations
8. The dominant managerial style of this agency is:
a.) Democratic and open
b.) Supportive and responsive to individual needs and idiosyncrasies c.) Authoritarian
d.) Impersonal and remote
TABLEQ2
Question Number PreMerger Post Merger
1 2 3 4 5 6 7 8
SECTION 4: LEADERSillP
1.Isthere a structured reporting pattern in your department?
a.) Yes b.) No
2.Are you ever consulted on issues relating to your department?
a.) Yes always
b.) Sometimes but rarely c.) Often
d.) Never
3.Is your input ever requested on important issues concerning the agency?
a.) Yes always b.) Sometimes c.) Never d.) Not Sure
4. What do you feel about management's relay of important issues to the rest of the staff?
a.) It is announced in a dictatorial manner with management's decision being fmal.
b.) It is relayedinan impersonal manner through memos, emails etc c.) Staff are asked to add their inputifany
d.) It is announced in a pleasant but firm manner
5. Do you feel your opinion on these matters is valued?
a.) Yes b.) Not really c.) No
d.) Not too sure
6. Who makes the decisions in your department?
a.) The department as a team b.) Your Superior
c.) Don't know
d.) Some member of the depattment
7. Do you find your Superior?
a.) Easy going and approachable at all times b.) Sometimes difficult to talk to
c.) Aloof d.) Not sure
8. You can discuss your grievances with you superior a.) With ease
b.) Ratheruncomfortably c.) Never
d.) Not sure
9. Regarding your confidence in your chosen career, do you feel that the actions of management
a.) Improves your self esteem b.) Diminishes your self esteem c.) Disregards your self esteem d.) Do not affect your self esteem
10. Are you aware of any plans that are in place for you within the organisation?
a.) Yes b.) No
c.) Nottoo sure
PRESENTATION OF DATA GATHERED SECTION 1 GENERAL INFORMATION
Ifyou are no longer employed by the 0 & M Group Briefly State Reasons for leaving?
• Management too aloof and unconcerned about the individual welfare of the staff
• Environment too unfriendly
• The atmosphere was far from wann
• Work groups were too rigid and could not accommodate another member much less their views
• To get manied and leave the country
• Received an offer elsewhere that I could not refuse
• Became disillusioned with the industry after three key players had in my eyes failed to combine into something meaningful
• Left to start my own agency
• Went to work: in a colleague's new agency
• I once looked forward to each new day at work, but by then I hated my job and knew it was time to leave
• There was no scope for my future in the new agency
• Felt unjustly treated as I was demoted in rank without any warning
• I found the job less interesting and challenging than before
• Doubted the future of 0 & M in the face of the prevailing economic environment
SECTION 2: CHANGE MANAGEMENT
BarkerMacCo~k
Figures denote percentage of respondents who selected that answer
QUESTION Not atall Inadequate Satisfactory Very Well Not
# Applicable
1 - - - - 100
2 - - - - -
3 - - - - -
4 - - - - -
5 - - - - 100
6 - - - - 100
7 - 100 - - -
8 - 100 - - -
9 - - - - 100
10 20 50 - - 30
11 - - - - 100
12 - 75 - - 25
13 - - - - 100
CM&A
Figures denote percentage of respondents who selected that answer
QUESTION Not atall Inadequate Satisfactory Very Well Not
# Applicable
1 55 45 - - -
2 100 - - - -
3 30 20 25 25 -
4 65 25 - - -
5 - - - - 100
6 25 75 - - -
7 - 100 - - -
8 - 100 - - -
9 80 20 - - -
10 100 - - - -
11 - 100 - - -
12 55 45 - - -
13 - - - - 100
Carroll O'Donovan Hardy
Figures denote percentage of respondents who selected that answer
QUESTION Not atall Inadequate Satisfactory Very Well Not
# Applicable
1 100 - - - -
2 - 45 55 - -
3 20 80 - - -
4 - 60 40 - -
5 100 - - - -
6 100 - - - -
7 - 100 - - -
8 - 100 - - -
9 20 80 - - -
10 65 35 - - -
11 90 10 - - -
12 100 - - - -
13 - 60 - - 40