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Abstract

CHAPTER 3 CHAPTER 3

5.2 DATA PRESENTATION FOR COMPANY SURVEY

DATA PRESENTATION AND DISCUSSION 5.1 INTRODUCTION

This chapter focuses on presentation and discussion of data. While the analysis and discussion covers the data sources, they will be based on the data gathered from the questionnaire survey (see Appendix B and C) and the interviews (see Appendix D).

5.2 DATA PRESENTATION FOR COMPANY SURVEY

Unilever Pty (Ltd), Nestle‟ and Telkom S.A. Limited were companies that were used for this study. These companies were chosen because their products and services are Proudly South African. Their brands are commonly used by consumers and customers in KZN, the rest of SA and internationally (see Appendix E for the brands of the products that are PSA). It was also observed that in these three companies language policies were inexistent.

The researcher met with the managers and directors of each company. The copies of questionnaire to the employees of the three companies were distributed randomly by supervisors or by the line managers of their respective departments.

All this was done on a self completion level. The researcher allowed a day or two and then picked-up the completed material. The researcher will begin with questionnaire 1 for employees

Table 7: Race of Respondents

The research was open to all races. In the breakdown of respondents, (71%) of black people participated in this survey. Whites were the least with (7%). Nine percent (9%) of Indian respondents participated and (13%) of Coloureds.

n = 145

RACE NO. OF RESPONDENTS PERCENTAGE %

Black 103 71

White 10 7

Indian 13 9

Coloured 19 13

Total 145 100

Table 8: Gender

The majority of participants (68%) for this survey were males. From the feedback it seems that two thirds of the workforce is male which shows that there still seem to be a considerable gender imbalance in the workplace.

n = 145

GENDER NO. OF RESPONDENTS PERCENTAGE %

Male 98 68

Female 47 32

Total 145 100

Table 9: The age of Employees.

These results indicate that 61% of the employees are between the ages of 18-34 whilst 37% of the results shows to us that people who are ages between 35-64.

Only 1% of the employees in this research were between ages 65 and above participated.

n = 145

AGE NO. OF RESPONDENTS PERCENTAGE %

18-34 89 61

35-64 54 37

65 and above 2 1

Total 145 100

Table 10: Residence of the respondents

According to this study, suburbs are considered to be more developed areas which were mostly inhabited by white people. A few such areas are Glenmore, Umhlanga Rocks, Gillits etc. Participants from these areas amount to (6%).

Semi-rural areas are those areas which are still developing in so far is the supply of water and electricity is concerned, areas such as Kwa-Makhutha, Illovu, Bonella and so forth. A population of (31%) from those areas participated in this study. The results show that most of the participants, (61%) were from the townships, like Umlazi, Kwa-Mashu, Kwa-Ndengezi, and so forth. This would mean that the employees seem to be very far from their workplaces. The remaining (1%) are participants who reside in hostels around Durban, like the Tehuis, 17-Hostel (in T section at Umlazi) and Dalton areas.

n = 145

RESIDENCE NO. OF RESPONDENTS PERCENTAGE %

Suburbs 09 6

Township 89 61

Semi-rural 45 31

Other (e.g. hostels) 02 1

Total 145 100

Table 11: Home language that is spoken by respondents

Of the research population, most participants 61% indicated that they speak isiZulu. These research findings and results, correspond with statistics (Census, 2000) that indicates that the majority of the population of KZN speaks Zulu.

Xhosa speaking people constitute 8%. English speakers were 28%. The „other‟

category includes people who do not speak any of the above mentioned languages. They indicated that they could speak their African languages such as isiSwati and Shona languages, whilst others could speak their foreign mother tongue such as French, Chinese.

n = 145

HOME LANGUAGE NO. OF RESPONDENTS PERCENTAGE %

isiZulu 89 61

isiXhosa 12 8

English 42 28

Other 2 1

Total 145 100

Figure 1: Language of communication in the workplace.

The statistical results confirm the reality that English is still the language that is considered superior above other languages. Almost 76% of the language communication is done in English in the researched companies of Durban. The

„other‟ category refers to foreign languages like French and Portuguese which are spoken by CEO‟s of the companies.

n = 145

IsiZulu IsiXhosa English Afrikaans other S1 20%

1%

76%

2% 1%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Language of communication in the workplace

Table 12: Who is your superior?

The above table indicates whom the employees report to. The majority of the employees, 50% report to their managers. Almost one third 39% of the employees report to their supervisors. The least 2% report to an induna (foreman). The 6%, are those employees who report to their team leaders.

n = 145

SUPERIOR NO. OF RESPONDENTS PERCENTAGE %

Team leader 09 6

Supervisor 57 39

Manager 73 50

Other (e.g. induna) 06 4

Total 145 100

Table 13: The language that the employees prefer to speak to their superiors

isiZulu is preferred 25% whilst 72% of respondents preferred English as the language they prefer to speak to their superiors. Some 1% of participants prefer

to speak to their superiors in Afrikaans. And again 2% of the employees prefer to speak to their superiors in isiXhosa.

n = 145

LANGUAGE NO. OF RESPONDENTS PERCENTAGE %

isiZulu 36 25

isiXhosa 3 2

English 104 72

Afrikaans 02 1

Total 145 100

Table 14: Language that you can manage to read or understand at the workplace.

The majority of respondents can manage to read or understand English at their workplaces. Most of the respondents (67%) can manage to read and understand isiZulu. The least can read and understand isiXhosa (8%). Just a fraction (4%) of some participants has indicated to be multilingual in the above mentioned language proficiency.

n = 145

LANGUAGE NO. OF RESPONDENTS PERCENTAGE %

isiZulu 89 67

isiXhosa 12 8

English 145 100

Afrikaans 02 1

Other (Multilingual) 6 4

Figure 2: HYPHOTHESIS : Can isiZulu be the economic resource for this region?

The core of this survey lies within the reality of the hypothesis of this research.

Can isiZulu be the economic resource of this region? The majority 95% of the participants agree that isiZulu can be the economic resource for this region.

However, 5% of the respondents believe that isiZulu cannot be the economic resource for this region.

n = 145

can isiZulu be the economic resource for this region?

95%

5%

yes no