181 | P a g e actions positively impact the wellbeing and stability of their society (Kapstein, 2008). Thus, in order to stimulate economic progress progressive influences, companies need a thorough understanding of businesses current effects and the methods to improve them. It is crucial that organisations be part of the solution to combat major global and local economic and social challenges (Kapstein, 2008). Sustainability has been deemed an essential element in affording organisational growth and innovation, hence the emphasis placed on this concept. Unilever South Africa will continue to remain one of South Africa’s leading FMCGs provided that appropriate leadership strategies are implemented (neo-charismatic) in conjunction with a sustainable business model which benefits all organisational stakeholders; additional methods are put in place to assist in bridging the gap between consumer attitudes and their subsequent sustainable behavior, and increased emphasis on Unilever forming strong partnerships with further possible stakeholders (additional NGOs, governmental agencies, customers, etc.) in order to stimulate their progress in order to maintain a sustainable competitive advantage.
182 | P a g e
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