CHAPTER ONE INTRODUCTION
7. Set implemenlation goals and IJmelables;
3.2.1 P110l fUllng
3.2.2
,ce Questionnaire
ha data for thisrvooarch was ,r;:ollecllKl through a questionnaire. Leedy ,(1997, p191) defl es a questlonnaire as "a dala galherlng technique which is particularly sUllable when the dBla needs to be obtained from geographically dispersed peoplo·. The quesTIonnaire designed in this dlss rlalioo conlained Ihree types of measuring 'instruments asdisplay-ed in Flgure 3.2 below,
Figure3.2M9asunng Instruments
Type of Instruments Example from
Questlo,n:naire Adininislmtjve- k!§/rumenls .. How long have you been employed
bythe IBM Ask general, baCkg round feCS) S&C?
Inlonnalion
CJass}ficarto,a Insrrumenrs " What sub-solution area are you in?
Ask demographic vaJ1lables
'0What band are you currently?
Tarwt inslwments '" I am aware tha,t knowledge gaps exist In !he S&C Comprise slruc{ured'cfosed business u
it(Strongly agree, Disagree, NeFther questions. They provide a agree
~ordisagree, Agree, Strongly agree).
checklist or quesUons 10 " Labour turnover impacts knowledge management choooo from. (Strongly agree, Disagree, Neither agree nor
disagree, Agree. Strongly agree),
Target /nstfllmerns What do you understand
byIneterm knowledge Comprise unstrlJcluredJ open- managemenl gaps?
ended questlons. They do not Do you believe Does liBM (BCS) has a strategy for Ilmil the responses. knowledge mansgemBflI1
.. What changes,
ifany, should IBM (BCS) consfder In t.erms of knOWleClge management/preservation, in orderto survive in the long lerm?
.
.A lolalc! 30 queslionnalres were dlst.rlbuted, how ver, not all
30questionnaires were completed due to the number ot ooosullanls who resigned over that period,
l.ntlTC'ltfl f,
3.2.3 Drawing
a
8am ploWegner (1993, P 170) delloos sampling as he process of Sl;Ilecting a representalive subsel
of obServalJions from a population
to determine the characterislics(i.e.
the populalion paramelers) 01 a IOll"lclom variable under study".The
researcher used a torm of probability sampling refelled to as proportionate stratified samp1in9. This means Ihat thepoplIration
selecled (·orIhis stlldy was
drawn Iroma subpo-PlJlation 01the broader business consulling group. The busmess consulting group oomprises 7clearly
dlsllngulsl1ablesUbgroups,
(ApplicationInnova1ion; Bus;ness
TransformalionOlllSOllrcing (BTO):
Customer Relationship Maoagemenl (CAM);Financial ManagelTlE!lltj Human Capital Management;
Strategyand Change; and Supply
Chain Management). Thereooarcher selected the entire populationffO/Tl
the Strategyand
Change as a targelpapulalion
for U1~study. "In proportlonale slratified sampling eacnslralum
lsproperly represented so lhatthe
sample drawnfrom
~lS
proportionateto the
stralun;'$ share 01the100alpoplJJaUonr"
(Cooper&Schindler 2003, p195).The benefit of probabifity sampl1ng is mora ,reliability am;! it creales a Sf;!nso of comfort U1al
lhe
sample selecled ~s representative of that population.The
limitation with sel'ecling stralllied sampling ls that results c~m.notbe applied to any of the olher solullon areas or the broader IBM populallon.3.3 Identifying Oats Requirements
According 10Cooper
&
Sclhlndler(2003),dala
identificationis
genl;l/lllly categorized inlo three calegories, primary, secoooary nd tertiary d ta sources. The researcher identified the following data requiremenls::U..1 Primary ID..la SQI.lrt'es
Primary dela was collected from the IBM lntranel and human resources stalJslical
records reflecting nllmber
of resignations over [he period:. This data sourcewas-
used during theexploralory phase of the research 10 deverop Ihe researchproblem
and subsequenthypolheses.31.3;2 S - .and
ry
t Sour,ce 'S
condary dalBwas
use orrticl
:5,b
.~n $ " mIs
n@Mpap TS ndcase
studies"I I - Souree ;
frQl1il v rim.J$~ tlS
el:s les.
-t le
reme be ttuu aJ I Ilnf' ation
0'eq
Jvalu . As
I in ic
J ,
[JJ "mary SOUI'"(: _S ,., v mQr _ 'It IUf!! lh f1 $M:orula ,SOurces. SOI!J ,"
hav'
m' V 1th,
t,.iary c ree Co
r Sc'hindl r3 ,D ,Coil ',n PI Accoathng to
CO'er
&OUm
tOllr irnpo ' Iltq;u. tion ~2003), the ililteiDn of the d t coll'ed0 pi· n is [0
0, ' t n rl how:
1 , 1 1 0'
n1S' aI'll
q
s" nalreAppend" 1)is(fs~ 'e le' ilL tons tan e' I@yed In the S C SOl tion Ar,ea as ,t LI - 2 { l .e
questionn re as eil - 1 Hed or repied dl hamteOllo msponc:lents. -e a "gin Inurn
b Jdistri t:lutl13d was 30 but ani, 23q.
$'I - r ,complet .:.'d
0 th - n mlb r of tfSILI n", .ho r sin
DV r th"00.
rc· ed
Im . c kno"M.ledc:ra
l·
mover ur
fin;.
1
'.lla~Ie..men.l/'TIe ca a f'O
10". tlon . Hol1s
eses 'ere... 5 1
Co
e S '. legy n Cinap·
eof
consul; nts,
. red,
not CO peenrt
in
Sfae!;fc
'owledge, tools, ...
,~,...
,.~"'""'~_._-,.--
Core Sl,al8\ll'
arM!CIIange
$I<ibare <liminishing l>!lCause
~are~l8MlecSl.
Core Sl'.legy _
Olangesl<iIs are
\liminIsIW"og1>!lCa.- IBM lBCS) is lI<>M>Sl2ing
byfIOI filingvacMl posIlions, 3 .•.3 _ne IIming 01 thoI PI"liculllll SIW;
ie extremely ~. " _ ~e<l_ 2
yftar$ _
IBM ~PIoC Consuttng.
Therese.n:!lef is awa,a
IhaIeen"", fIe9'lIiva
responsesin
I!>eQl.WIioIYIaire
00<Jd tl/t !loO h> pOOfCI'\lJn9ll
~<luring Iha
acquisiIim proc:esI.AnolI>ar laclOf is """ IBM IBCS) la
experiEMcIr'll sigoiflcari labourt... _
me)'also
lnIIuence ltla1IrdIngs,3 .•.4 Ho..
T1"e
~, (AppenclxI), _ . - III oI>lain
il<JIhquaIitalivoe . . , quantiIalNe
data, CompIeIe<l qr..-lionnaIr9o ... _9 _
daysall""
b e i n g _ ,The
app-oacIllOeacI> _ in
I!>e'1'.-1-'
waR10 ... _!tYoI.V'
_
~ivaetquanti\aIlYa1aCIlrOqun, The ~ioma"owas
designedas _ :
S<IclIiotI
il uses
~_maas..o,..
le<lal'"'''''''' _ rlOSlX"_1tS "'0 1 _ wim oonc"flb 01
~ ~en<!
~Pf8M<Valion. S«:tion B ("!SI pat!) also uses
qwliIa1ive18<:Iv"OQI.- 10 Iisl
gene<>lIno<rn<otion par '...-.
Theoeecnd
pan 01 SoIGIIon B uses
~<ltivalecl:v1lqI.Ms as a ba5ls lot
l>:lde/standiIng ~gaps '""""'II5l - . . . . <Xli'lS<lIlanI3. S«:tion C uses a
~iva ~ le ...~ ~ perceQlions ... ltla . . . -01
labourt..."" _
~ _I!>eren1..,.,..,., on e><isting ~
gaps
wlttlin IBM (SCSI,3.. Ope<_
Dellnlllon. 01 011 v ...b1. ."ComlSion """'"
"...,.ong01 """""IllS can
<les1roy •resear<:h SlWy"I .aluo
wiIt'o<.C ltla"'_ _ ...en
l<no'oW1g •• " I'lIlJfdI ' - "<*11"""" - . g o
h> "'" pani80 _ ,then
!hey "'" fIOI<:<>mmlricating
M ltlaaame
WlI..e1et1g1hDehnibons ... one way
10'-!I"Q <lan\I8t" (Cooper & SctW"der 2003,
~51,... , ... , -'- .. ,,, ...
3.5.1 0 _r,arOll1lia
ope ,tional. e
,i
1'10 ' ~ne
the meas re e ~ '~, ,"0 USOO,Sine hi,
d5:Sertation s prlim "Iy foCUSed on measuri as wledgecorn m
illT! f1', 010 .on c
lit,tu p, nt'd
byr 2000).
S. ts th d 'ini . apet
anal dejrJ • .s b.eoo as. even m ' e cri lea!,
fa'00 d~''initions
s _ s or Busin
o
o G
Co~
raLe
J,'\:j
B d
:Sand
Iv 1 7
'010
1•tegy.
the enomenon
tbei
res-ea,ed.
he ~ol owl - ,Iare exam .~es of varia ] ~ lim !l\no'lMi13lclgedue:
'0111 ' .'nd n' varia
im tb,e
vs
3.5,..2A
V 'dI ~iabilirty
nrn
a
UF ~ffici n1 ,as si.
e rmJ)OftMC ' 0 leSti
co
wlilalthe rese rchmqui ,
3.6 1 '
~d Y a Ill) lam: ,- dies
-e, resaa.rc ph' s d pilot s .
means10
les ..~ ~h'vatlIly
, m1
re'liabim ,01
Ihemeasuringlinsftrom 's.
Th irrstphas '
Imstu
f ' .use ,sUn v f' i
0he' eraslIJ "ng ns
Ien'ts
by t","ewln, 2 senior IB, parlners to de e - , lheEIi1,er:
he research top' _
VilOUdI b ' IciaJ
0 th organisai
I'll'Cl d u -
e
Sin hie- a
1h r lelJ'8nt
bt ind.
o 8filSaure od:ie51
~Sec
:and
-0Section B
CCll1ltp "_,Sub·So .
rI Alii C. Scon
Iy,-I