CHAPTER 7 SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
7.4. S UGGESTIONS FOR F URTHER R ESEARCH
The present study focused on potential marketing strategies in the context of globalization through an analysis of companies in the clothing and textile sector of one country, Zimbabwe. Future studies may take the form of cross sectional studies across the region in order to assess how marketing strategies in other regional countries such as Madagascar and South Africa seem to be working in preventing the total collapse of their clothing and textile sectors. Such a wider study may help provide answers beyond the ones provided by the current research due to its scope. Future studies could be conducted using a longitudinal case study to provide a holistic picture of the effects of marketing strategies on the clothing and textile sector. Further studies in areas such as globalization’s impact on organizational business strategies would provide new information and answers in the field of marketing in the global village.
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