Mobile phones have become an integral part of life and at the same time have established themselves as a distribution channel for adult content. By being a distribution channel for adult content, it opens up the possibility of children's exposure to adult content on their mobile phones.
Purpose of the study
The availability of adult content is also contributing to the fact that the business and marketing strategies that mobile network operators adopt need to be reviewed due to the implications that adult content has on their businesses. The main issue is the conflict between revenue generation versus the direct or indirect association of the mobile network operator with the provision of mobile adult content.
Value of the study
This study will draw connections from the studies that have been carried out within the internet industry with reference to the young people accessing adult content and the effects and impact of accessing this content as well as experiences from the cigarette industry, mainly in terms of marketing to the young people. a product that is seen as potentially harmful.
Key critical questions
Research problem
Objectives of the study
To explore how they think the availability of adult content on mobile phones will affect their behavior, i.e. to explore how they perceive the impact of the availability of adult content on mobile phones.
Research methodology
To explore their perceptions and attitudes towards the availability of adult content on mobile phones in order to understand their opinions/point of view, i.e. A discussion guide was used as a tool and participants were asked to give their opinions and attitudes towards the availability of adult content on mobile phones. phones.
Limitations of the study
Data was collected using triad interviews with the young people as well as focus groups with the young adult group between 21 and 25 years of age.
Structure of the study
This chapter references the theory that underpins the study and works previously done with reference to the Internet as well as the psychology behind adult content. The conclusion is related to whether the study has achieved the goals and purpose of the study.
Conclusion
Literature review
Introduction
The adult content that can be accessed by mobile phones is provided by different players in the mobile phone market. As well as literature supporting the notion that adult content can affect a person, can have a negative impact on youth, youth trends and how South African society has changed in the last decade.
Marketing and business strategy
- Market segmentation and target marketing
- Maslow's hierarchy of needs
- Ethics, morals and social responsibility
- Implications
An MNO can see the introduction of adult content on mobile phones as an innovation and help to be a leader in the market. If the introduction of mobile phone adult content brings negative publicity, will certainly affect the company's reputation.
Mobile industry, mobile content industry and mobile phones
Czemowalow of IT Web (2005) stated that the mobile industry in South Africa generates 500 million rand in revenue, with 10% of this coming from adult content, which equates to 50 million rand. The availability of adult content on mobile phones seems to be a reality and is expected to generate revenue for the market players.
Internet and mobile phones penetration in SA
What impact and effect does adult content have?
- Addiction
- Sexual arousal
- Aggression
- Desensitisation
- Attitudes towards women
- Decline in family values
Liberals argue that if a causal relationship cannot be shown between adult content and harm to women and children, then such content should be legal. There is a view that exposure to adult content leads men to higher levels of aggression towards. Since there is a wide availability of adult content in our society and its consumption by men may contribute to a general decrease in attitudes towards women and the belief that women are always sexually available.
There is research showing a link between material with violent adult content and antisocial views about women and rape (Malamuth and Check, 1980 and 1985).
Youth and exposure to adult content
- Psychological theories
- Psychoanalytic theory
- Arousal theory
- Social learning theory
- Cognitive approaches: Information processing theory
A person's own experiences and frame of reference contribute to how a person interprets adult content. Zillmann's (1982) arousal theory focuses primarily on the immediate effects that adult content can have on behavior. Additionally, arousal theory can be adapted to look at the potential implications of repeated exposure to adult content.
34;In this approach, heavy exposure to adult content in the media leads to a view of sexuality that is based on the dominant media message.
Conclusion
Research Methodology 3.1 Introduction
- Nature of the study
- Sampling and size
- Data collection
- Data documentation and analysis
- Methods of analysis and interpretation
- Ethical guidelines
- Trustworthiness strategies
- The role of the researcher
- Conclusion
The potential participants were approached and asked if they were keen to be part of the study. The aim and objectives of the study were explained to the potential participants and their telephone numbers were requested after they agreed to participate in order to be able to set up focus groups. The initial step in the process was to obtain consent from parents by telling the parents the aim and objectives of the study and for the interviewer to obtain information about the child.
The researcher's potential bias is one of the main sources of error in qualitative research (Mouton, 2001).
Findings and Interpretation 4.1 Introduction
Methodology
The transcripts were compiled per response and numbered according to the number of responses per triad. I have seen many advertisements on TV mainly e-tv late at night and was curious and downloaded one or two tracks. I've seen commercials on TV but I was afraid to download just in case my parents see it on my phone.
Emergent Themes
In the KwaZulu triads and focus groups, the female groups in particular were somewhat shy and did not engage fully in the discussions. But the Gauteng participants were mainly the male triads more lively, participating, giggling a lot and seeming to take more interest in the topic.
Discussion and the data
It is mainly for business, for example email, internet and for downloading relaxing entertainment content (response 9, page 4 of transcripts, M: WM3). As can be seen, SMS, photo downloads, Internet access, entertainment content downloads were mentioned and these are all possible channels of distribution of adult content. Observation made by all participants; rural, urban, male or female, black or white, young or old was that having mobile phones was a critical part of their lives and it was a crucial way to keep in touch with friends.
34;What is adult content?"
The rise of the texting generation gives us some insight into youth culture” (Andersson et al 2006: 35). The majority of respondents had a combination of shyness and were very giggly when they had to respond. They indicated that this was a topic they were not used to discussing and they found it fascinating to be able to have these types of discussions.
Most of the rural participants mentioned that they were a bit nervous about this discussion and were worried that their parents would find out what they were saying in the discussion and ask them how they knew about the adult content.
Other mediums of distributing adult content
However, most young adults have accessed adult content at some point in time either intentionally or unintentionally. Most young adults felt that accessing adult mobile content was out of choice, and at their age they could make that choice. At school, most children have adult content on their cell phones (answer 43, page 56, M: WM2).
This was counterintuitive because some of the participants who did not have access to mobile adult content were afraid just in case their parents found out what they were accessing and viewing adult content.
Sexuality, adult content and parents
White participants expressed that their parents were somewhat relaxed about discussing sex, even if it made them very uncomfortable and they thought it was embarrassing. In contrast to the above, some participants mentioned that they would like to have a conversation with their parents in a way that would be comfortable and non-judgmental. In their study, Capuzzi and Gross experienced the opposite; the learners revealed that they would like their parents to be more involved and educate them at home about sexuality issues.
Evidence was provided that parents focus on talking to their children and telling them what not to do, rather than having a positive discussion about issues and the implications and consequences of dealing with those issues.
Sexuality, adult content and friends
This topic discusses perceptions and attitudes towards content to enhance and then specific conclusions about the availability of content on mobile phones. Most participants believed that viewing adult content has an effect on the people who viewed the content, whether the effect was negative or positive was a subjective matter. Most participants believed that people who watched adult content tended to want to experiment, meaning to interpret what they had seen.
Some participants said that it also depended on the person, their values and their justification for being affected by viewing adult content.
Added value of adult content
Hughes went on to argue that "as pornography has a new door into the home, school, and library through the Internet, it is important for us to look at the many ways that pornography can harm our children. Religion Disagrees with Adults Content, so as a Christian it would add no value to me. The study shows a contradiction between women and men regarding the value added by adult content.
The contradiction may be due to the way women are raised to be conservative about issues related to sexuality.
Impact on behaviour
Conclusion
Conclusion and recommendations
- Introduction
- Study objectives and questions
- Awareness and interaction with adult content on mobile phones
- Attitudes and perceptions of adult mobile content
- Impact on behaviour
- Other findings
- Limitations of the study
- Quality
- Recommendations
- Mobile phone industry
To explore how they perceive the impact of the availability of mobile content to adults on them, ie. how they think the availability of adult content on mobile phones will affect their behavior. What are the marketing implications of the availability of mobile content to increase the market.
The study elicited evidence that all participants were aware of the availability of adult content on mobile phones.
Access Policy Example
- Blocking content
- Government and ICASA
- Parents
- Schools
- Suggestions for further research
- Conclusion
The study to investigate customers' perceptions of companies that provide and distribute mobile adult content. This discussion is being conducted to get your input and views regarding the availability of mature content on mobile phones. If you were able to access mature content on your cell phone, you would watch it and watch it.
Do you think you can get good advice and tips about sex by watching adult content.
UNIVERSITY OF
Informed consent to both parents and children should have been obtained in accordance with standard ethical guidelines. The Committee was also concerned about the irregular manner in which the project was undertaken, i.e. THE RELEVANT AUTHORITIES SHOULD BE CONTACTED TO OBTAIN THE NECESSARY APPROVAL IF THE RESEARCH INCLUDES THE USE OF SPACE AND/OR FACILITIES AT OTHER ORGANIZATIONS.
THE RESEARCHER SHOULD ENSURE THAT THE QUESTIONNAIRE INCLUDES A SECTION AT THE END WHICH MUST BE COMPLETED BY THE PARTICIPANT (BEFORE COMPLETING THE QUESTIONNAIRE) INDICATING THAT THE PARTICIPATION WILL COMPLETE THIS AND THAT THE INFORMATION SUBMITTED WILL BE KEPT CONFIDENTIAL.
KWAZULU-NATAL
