Becker_1988. 438KB Jan 09 2011 11:48:48 PM
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• To outline the marketing function and its role within a corporation’s business strategies , also hopefully generating a passion for the Marketing discipline and empowering you
Then, in Study 1, we test the validity and convergence of IAT-based measures of implicit brand attitudes and con- sumer–brand relationship strength, contrasting them with
This study is attempted to combine the decomposition theory of planned behavior with the theories of relationship quality and product involvement to establish a complete model for
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Demikian daftar riwayat hidup ini saya buat dengan sesungguhnya dan apabila dikemudian hari terdapat keterangan yang tidak benar saya bersedia dituntut dimuka pengadilan serta
After presenting an outline of the neural substrates of human motor system (Section 3) and emotion mechanisms (Section 4), we argue that emotion can in"uence action
For investigation of most aspects of consumer behavior, the case in which the number of characteristics exceeds the number of goods-a case we may often wish to
These basic processes spawn a broad framework that includes perception of the core-affect-altering properties of stimuli, motives, empathy, emotional meta-experience, and affect
