Kotler04_basic.ppt 153KB Aug 31 2008 08:52:30 PM
Teks penuh
Garis besar
Dokumen terkait
Marketing Research Problem.. Objective / Theoretical Foundations ii. Research Questions iv. Specification of Information Needed 9) International Marketing Research..
11.2 Sampling Techniques Nonprobability Sampling Techniques Probability Sampling Techniques Convenience Sampling Judgmental Sampling Quota Sampling Snowball Sampling
– Mnemonic qualities: Aspects of a consumer’s possessions that serve as a form of external memory which prompts the retrieval of episodic memories. • The Marketing Power
Market sensing Fulfillment management Customer acquisition New offering realization Customer relationship
Motivate channel members to share intelligence.
5 Creating Customer Value, Satisfaction, and Loyalty?.
Websites organized using functional hubs. Direct extranet links to
at each stage of the product life cycle.. What are the implications
