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implicaturein discourse of advertising Several scholars have asserted that the u se of implicature in advertising is advantageous for advertisers or company (Tanaka, 1994;
Hasil analisis uji beda independent t- test menujukkan tidak terdapat perbedaan yang signifikan antara pengaruh environemtal awareness, green product features,
Hasil penelitian menunjukkan bahwa Green Brand produk elektronik Merek SONY yang ditawarkan kepada konsumen yang terdiri dari Desain Produk yang Ramah
Hasil ini juga menunjukkan green advertising yang dilakukan Air mineral dalam kemasan botol Aqua secara langsung juga membuat citra merek Aqua di benak konsumen
Based on the results of the t-test showed that the promotion has a highest t value, Promotion reasons has significant and most dominant influence on brand
that independent variables � (Brand Awareness) and � (Product Attribute) are significantly influenced toward dependent variable Y (Purchase Decision)
The results of path analysis show that brand credibility significantly effects perceived quality, brand prestige significantly effects perceived quality, brand credibility
Key Word : International Brand Image, Brand Community, Brand Equity, customer loyalty, Modern Vespa, Malang.. Kata Kunci: International Brand Image, Brand Community, Brand
