malhotra02.ppt 420KB Aug 31 2008 09:16:36 PM
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4) Sampling of items included in the scale: addition, deletion, or changes in the scale items. 5) Lack of clarity of the scale, including the instructions or the items themselves..
Form Design Form Design.. Objectives of a Questionnaire ii. Are Several Questions Needed Instead of One ii. Are Several Questions Needed Instead of One Q ue stio nn air e
3-5 Internal Records Order-to-Payment Cycle Databases, Warehousing, Data Mining Marketing Intelligence System Sales Information
Tools to Measure Marketing Plan Performance Sales Analysis Financial Analysis Expense- to-Sales Analysis Market Share
• What marketing strategies are appropriate at each stage of the product life cycle.. • What are the implications of market evolution for
• Pursuing the wrong marketing-mix strategy • The effect of increased market share on. actual and
Product and service marketing are fundamentally different. Product and service marketing are
Prices should primarily just reflect the cost involved in making a product... 14-33
