Kotler07_basic.ppt 144KB Aug 31 2008 08:52:54 PM
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parameter by using a sample statistic, the precision level is the desired size of the estimating interval.. This is the maximum permissible difference between the sample
data, spatial maps can also be obtained by using factor or discriminant analysis. By factor analyzing the data, one could derive
Market sensing Fulfillment management Customer acquisition New offering realization Customer relationship
5 Creating Customer Value, Satisfaction, and Loyalty?.
Involvement Elaboration Likelihood Model Low-involvement marketing strategies Variety-seeking buying behavior Decision Heuristics Availability Representativeness
at each stage of the product life cycle.. What are the implications
Any act of performance that one party can offer another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to
Ability to order a product online and pick it up at a convenient retail location. Ability to return an online-ordered product to a
