Kotler16_basic.ppt 105KB Aug 31 2008 08:53:40 PM
Teks penuh
Gambar
Garis besar
Dokumen terkait
– Developed by companies and advertising agencies to identify groups of consumers with common lifestyles – Similarities in segmentation typologies:. • Respondents answer a battery
behaviors, he or she will take action to reduce the dissonance by changing an attitude or modifying a behavior. •
Marketing that links the firm’s contributions to a designated cause to customers. engaging directly or indirectly in
Anything that can be offered to a market to satisfy a want or
Ability to order a product online and pick it up at a convenient retail location. Ability to return an online-ordered product to a
Event enhances brand image of
20-19 Stages in the Adoption
products and marketing program to each foreign country.. How should the company manage
