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They found that students’ attitudes, subjective norms and perceptions of behavioural control influence their intention to major in accounting or other business disciplines..
According to earlier studies, attitudes, as opposed to subjective norms and perceived behavioral control, are the two factors that have the greatest impact on
The study offered support for the hypothesized theory in the TPB model (perceived behavioral control, attitudes, and subjective norms) that affects behavior
Referring to the framework of Theory of Planned Behavior which states that attitudes, subjective norms, and perceived behavioral control influence intentions to behave and act
The results of hypothesis testing indicate that attitudes, subjective norms, perceptions of behavioral control, and ease of the system and the procedure has
This study indicates that attitudes, subjective norms, and perceived behavioural control as individual factors significantly and positively affect the intention of accounting students
5 Conclusion The results of this study indicate that individual factors which are attitudes, subjective norms, and perceived behavioural control significantly and positively affect
By understanding the interaction between attitudes, subjective norms, perceptions of control, and intentions, it can be concluded that to increase students' buying interest in
