KOTCHA12.ppt 264KB Sep 15 2006 07:06:34 PM
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Marketing Planning Develop Marketing Strategies to Achieve Marketing Objectives Develop Marketing Plans & Budget.
Collection and Analysis of Publicly Available Information about Competitors and the Marketing Environment.
Different products to subgroups within segments ( more segmentation)..
Pricing Optional or Accessory Products Sold With The Main
Sales Force Sells Along Customer/ Industry Lines..
Building Customer Satisfaction and Loyalty by Relationship Marketing. Building Customer Satisfaction and Loyalty by
Looking at the Global Marketing Environment. The International
Key Principles for a Public Policy Toward Marketing Key Principles for a Public Policy Toward Marketing Economic Efficiency Economic Efficiency Meeting Basic Needs Meeting Basic
