KOTCHA01.ppt 465KB Sep 15 2006 06:54:50 PM
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– Microenvironment - forces close to the company Microenvironment that affect its ability to serve its customers.. – Macroenvironment - larger societal forces that
Different products to subgroups within segments ( more segmentation)..
Low Prices to Cover Variable Costs and Some Fixed Costs to Stay in Business.. Current Profit Maximization Choose the Price that Produces the Maximum Current Profit, Cash Flow
Minimize Costs of Attaining Logistics Objectives Warehousing Storage Distribution Warehousing Storage Distribution Order Processing Submitted Processed Shipped Order
Giant Specialty Store that Carries a Very Deep Assortment of a Particular Line Giant Specialty Store that Carries a Very. Deep Assortment of a
Determining the Communication Objectives Buyer Readiness Stages.
Sales Force Sells Along Customer/ Industry Lines..
Place Ads in Special Sections of Online Services Place Ads in Certain Internet Newsgroups. Buy Online Ads That Pop Up While Consumers
