Kotler08_basic.ppt 131KB Aug 31 2008 08:52:38 PM
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The question being branched should be placed as close as possible to the question causing the branching, and (2) the branching questions should be ordered so that the
Market sensing Fulfillment management Customer acquisition New offering realization Customer relationship
5 Creating Customer Value, Satisfaction, and Loyalty?.
Involvement Elaboration Likelihood Model Low-involvement marketing strategies Variety-seeking buying behavior Decision Heuristics Availability Representativeness
Websites organized using functional hubs. Direct extranet links to
at each stage of the product life cycle.. What are the implications
Any act of performance that one party can offer another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to
products and marketing program to each foreign country.. How should the company manage
