malhotra15.ppt 1780KB Aug 31 2008 09:22:28 PM
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Respondent Selection Error Questioning Error Recording Error Cheating Error Inability Error Unwillingness Error Fig. 3.2 Total Error Non-sampling Error Random Sampling
The collection of primary data involves all six steps of the marketing research process (Chapter 1).. Secondary data are data
11.2 Sampling Techniques Nonprobability Sampling Techniques Probability Sampling Techniques Convenience Sampling Judgmental Sampling Quota Sampling Snowball Sampling
These rules can be used on existing datasets to validate and check the data, whether or not the questionnaire used to collect the data was constructed in Data Entry. Data
data, spatial maps can also be obtained by using factor or discriminant analysis. By factor analyzing the data, one could derive
Marketing’s Impact on Consumers: The Meaning of Consumption (cont.). • Consumption
– The immediate response of our sensory receptors (eyes, ears, nose, mouth, fingers) to basic stimuli such as light, color, sound, odors, and textures..
– Mnemonic qualities: Aspects of a consumer’s possessions that serve as a form of external memory which prompts the retrieval of episodic memories. • The Marketing Power
