BAB V PENUTUP
5.2. Saran
Dari hasil analisis dan pembahasan, serta kesimpulan yang telah dikemukakan maka dapat diberikan saran-saran sebagai bahan masukan bagi pihak PT. Matahari Department Store Mall Ratu Indah di Kota Makassar, yaitu sebagai berikut :
1. Disarankan sebaiknya harga pakaian benar-benar turun dibandingkan hari biasa ketika promosi discount berlangsung di Matahari Department Store Mall Ratu Indah.
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2. Disarankan sebaiknya kegiatan sales promotion ini untuk menarik minat konsumen berbelanja di Matahari Department Store karena adanya periklanan khusus.
3. Disarankan pula kepada peneliti lainnya, agar menambah variabel lainnya yang mempengaruhi keputusan impulse buying for customer.
DAFTAR PUSTAKA
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Case Processing Summary
N %
Cases Valid 69 100.0
Excludeda 0 .0
Total 69 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha Based on
Standardized
Items N of Items
.796 .802 3
Inter-Item Correlation Matrix
X1.1 X1.2 X1.3
X1.1 1.000 .597 .582
X1.2 .597 1.000 .543
X1.3 .582 .543 1.000
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Squared Multiple Correlation
Cronbach's Alpha if Item
Deleted
X1.1 5.77 3.769 .671 .451 .691
X1.2 5.94 3.261 .643 .415 .734
X1.3 5.45 4.222 .628 .398 .743
Reliability
Case Processing Summary
N %
Cases Valid 69 100.0
Excludeda 0 .0
Total 69 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha Based on
Standardized
Items N of Items
.744 .765 3
Inter-Item Correlation Matrix
X2.1 X2.2 X2.3
X2.1 1.000 .613 .648
X2.2 .613 1.000 .301
X2.3 .648 .301 1.000
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Squared Multiple Correlation
Cronbach's Alpha if Item
Deleted
X2.1 6.57 2.985 .782 .612 .453
X2.2 6.23 3.475 .475 .392 .762
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases Valid 69 100.0
Excludeda 0 .0
Total 69 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha Based on
Standardized
Items N of Items
.783 .792 3
Inter-Item Correlation Matrix
X3.1 X3.2 X3.3
X3.1 1.000 .529 .552
X3.2 .529 1.000 .598
X3.3 .552 .598 1.000
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Total Correlation
Multiple Correlation
Alpha if Item Deleted
X3.1 6.90 3.681 .602 .366 .737
X3.2 6.68 2.573 .642 .415 .710
X3.3 6.65 3.289 .659 .435 .670
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases Valid 69 100.0
Excludeda 0 .0
Total 69 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha Based on
Standardized
Items N of Items
.831 .854 3
Inter-Item Correlation Matrix
X4.1 X4.2 X4.3
X4.1 1.000 .803 .549
X4.3 .549 .630 1.000
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Squared Multiple Correlation
Cronbach's Alpha if Item
Deleted
X4.1 6.84 3.754 .724 .648 .748
X4.2 6.93 3.568 .795 .696 .685
X4.3 6.70 2.891 .621 .402 .891
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases Valid 69 100.0
Excludeda 0 .0
Total 69 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha Based on
Standardized
Items N of Items
.771 .789 3
Y.1 Y.2 Y.3
Y.1 1.000 .575 .546
Y.2 .575 1.000 .542
Y.3 .546 .542 1.000
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Squared Multiple Correlation
Cronbach's Alpha if Item
Deleted
Y.1 6.71 3.709 .639 .409 .674
Y.2 6.70 2.480 .635 .405 .707
Y.3 6.80 3.782 .610 .376 .701
Regression
Descriptive Statistics
Mean Std. Deviation N
Y 10.10 2.590 69
X1 8.58 2.767 69
X2 9.80 2.459 69
X3 10.12 2.541 69
X4 10.23 2.658 69
Correlations
Y X1 X2 X3 X4
Pearson Correlation Y 1.000 .595 .587 .760 .870
X1 .595 1.000 .119 .511 .541
X2 .587 .119 1.000 .538 .552
X3 .760 .511 .538 1.000 .712
X4 .870 .541 .552 .712 1.000
X1 .000 . .165 .000 .000
X2 .000 .165 . .000 .000
X3 .000 .000 .000 . .000
X4 .000 .000 .000 .000 .
N Y 69 69 69 69 69
X1 69 69 69 69 69
X2 69 69 69 69 69
X3 69 69 69 69 69
X4 69 69 69 69 69
Variables Entered/Removeda
Model
Variables Entered
Variables
Removed Method
1 X4, X1, X2, X3b . Enter
a. Dependent Variable: Y
b. All requested variables entered.
Model Summaryb
Model R
R Square
Adjusted R Square
Std. Error of the Estimate
Change Statistics R Square
Change
F
Change df1 df2
Sig. F Change
1 .908a .824 .813 1.121 .824 74.808 4 64 .000
a. Predictors: (Constant), X4, X1, X2, X3 b. Dependent Variable: Y
ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 375.893 4 93.973 74.808 .000b
Residual 80.397 64 1.256
Total 456.290 68
a. Dependent Variable: Y
Coefficientsa
Model
Unstandardized Coefficients
Standardized Coefficients
t Sig.
Correlations
Collinearity Statistics
B
Std.
Error Beta
Zero-order Partial Part Tolerance VIF
1 (Constant) -.446 .676 -.659 .512
X1 .171 .063 .182 2.697 .009 .595 .319 .142 .603 1.658
X2 .170 .072 .161 2.350 .022 .587 .282 .123 .583 1.714
X3 .194 .082 .191 2.360 .021 .760 .283 .124 .422 2.369
X4 .533 .082 .547 6.485 .000 .870 .630 .340 .387 2.581
a. Dependent Variable: Y
Frequencies
Statistics
JenisKela min
Usiarespon den
X1.
1 X1.
2 X1.
3 X2.
1 X2.
2 X2.
3 X3.
1 X3.
2 X3.
3 X4.
1 X4.
2 X4.
3 Y.
1 Y.
2 Y.
3
N Valid 69 69 69 69 69 69 69 69 69 69 69 69 69 69 69 69 69
Missi ng
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Mean 1.57 2.26 2.8
1 2.6
4 3.1
3 3.2
3 3.5
7 3.0
0 3.2
2 3.4
3 3.4
6 3.3
9 3.3
0 3.5
4 3.3
9 3.4
1 3.3
0
Sum 108 156 19
4 18
2 21
6 22
3 24
6 20
7 22
2 23
7 23
9 23
4 22
8 24
4 23
4 23
5 22
8
Frequency Table
Frequency Percent Valid Percent
Cumulative Percent
Valid 1 30 43.5 43.5 43.5
2 39 56.5 56.5 100.0
Total 69 100.0 100.0
Usiaresponden
Frequency Percent Valid Percent
Cumulative Percent
Valid 1 16 23.2 23.2 23.2
2 19 27.5 27.5 50.7
3 34 49.3 49.3 100.0
Total 69 100.0 100.0
X1.1
Frequency Percent Valid Percent
Cumulative Percent
Valid 1 6 8.7 8.7 8.7
2 23 33.3 33.3 42.0
3 23 33.3 33.3 75.4
4 12 17.4 17.4 92.8
5 5 7.2 7.2 100.0
Total 69 100.0 100.0
X1.2
Frequency Percent Valid Percent
Cumulative Percent
Valid 1 11 15.9 15.9 15.9
2 28 40.6 40.6 56.5
3 13 18.8 18.8 75.4
4 9 13.0 13.0 88.4
5 8 11.6 11.6 100.0
Total 69 100.0 100.0
Frequency Percent Valid Percent
Cumulative Percent
Valid 1 1 1.4 1.4 1.4
2 20 29.0 29.0 30.4
3 22 31.9 31.9 62.3
4 21 30.4 30.4 92.8
5 5 7.2 7.2 100.0
Total 69 100.0 100.0
X2.1
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 15 21.7 21.7 21.7
3 27 39.1 39.1 60.9
4 23 33.3 33.3 94.2
5 4 5.8 5.8 100.0
Total 69 100.0 100.0
X2.2
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 11 15.9 15.9 15.9
3 19 27.5 27.5 43.5
4 28 40.6 40.6 84.1
5 11 15.9 15.9 100.0
Total 69 100.0 100.0
X2.3
Frequency Percent Valid Percent
Cumulative Percent
Valid 1 6 8.7 8.7 8.7
2 22 31.9 31.9 40.6
3 15 21.7 21.7 62.3
4 18 26.1 26.1 88.4
5 8 11.6 11.6 100.0
Total 69 100.0 100.0
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 15 21.7 21.7 21.7
3 29 42.0 42.0 63.8
4 20 29.0 29.0 92.8
5 5 7.2 7.2 100.0
Total 69 100.0 100.0
X3.2
Frequency Percent Valid Percent
Cumulative Percent
Valid 1 2 2.9 2.9 2.9
2 17 24.6 24.6 27.5
3 16 23.2 23.2 50.7
4 17 24.6 24.6 75.4
5 17 24.6 24.6 100.0
Total 69 100.0 100.0
X3.3
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 12 17.4 17.4 17.4
3 23 33.3 33.3 50.7
4 24 34.8 34.8 85.5
5 10 14.5 14.5 100.0
Total 69 100.0 100.0
X4.1
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 13 18.8 18.8 18.8
3 22 31.9 31.9 50.7
4 28 40.6 40.6 91.3
5 6 8.7 8.7 100.0
Total 69 100.0 100.0
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 14 20.3 20.3 20.3
3 26 37.7 37.7 58.0
4 23 33.3 33.3 91.3
5 6 8.7 8.7 100.0
Total 69 100.0 100.0
X4.3
Frequency Percent Valid Percent
Cumulative Percent
Valid 1 2 2.9 2.9 2.9
2 16 23.2 23.2 26.1
3 16 23.2 23.2 49.3
4 13 18.8 18.8 68.1
5 22 31.9 31.9 100.0
Total 69 100.0 100.0
Y.1
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 13 18.8 18.8 18.8
3 22 31.9 31.9 50.7
4 28 40.6 40.6 91.3
5 6 8.7 8.7 100.0
Total 69 100.0 100.0
Y.2
Frequency Percent Valid Percent
Cumulative Percent
Valid 1 4 5.8 5.8 5.8
2 17 24.6 24.6 30.4
4 15 21.7 21.7 72.5
5 19 27.5 27.5 100.0
Total 69 100.0 100.0
Y.3
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 14 20.3 20.3 20.3
3 26 37.7 37.7 58.0
4 23 33.3 33.3 91.3
5 6 8.7 8.7 100.0
Total 69 100.0 100.0
One-Sample Kolmogorov-Smirnov Test
Unstandardized Residual
N 69
Normal Parametersa,b Mean .0000000
Std. Deviation 1.08733743
Most Extreme Differences Absolute .057
Positive .042
Negative -.057
Test Statistic .057
Asymp. Sig. (2-tailed) .200c,d
a. Test distribution is Normal.
b. Calculated from data.
c. Lilliefors Significance Correction.
d. This is a lower bound of the true significance.