Radio network - Cellular Market in Bangladesh and Cellular Operators

EDGE

2.4. Cellular Market in Bangladesh and Cellular Operators

4.5.3. Radio network

H has built the largest neru'ork ,vith the wide~t coverage. Nearly 80 percent of populatlon ha., now been brought nndcr the coverage of theOPnetv:ork. whLchcovers more than 450 Upazilas of 61 di,tricts, Almost 3600 basc station, are operating around the country

Fig4.3Oramccn Phone coverage allover the country

GSM FREQUENCY BAND: As GSM has grown world wide, it ha, expanded to operate at four moin frequ~ncy bands 900,1800,1900 and 800,

GSM 900 : Th~ origmal frequency band specI1ied for GSM was 900 MHz. Most GSM network> worldwIde use this band, In some cou'nlries and extended version of GSM 900can be used, whi~h pro\'ide, extra nctv.'Ork capaClty, This extended version of GSM is called E-GSM while the primary yen;ion IS called P-GSI\1.

Uplink frequency allocation

Down Link frequcncy allocatIOn

GSM 1800: ln 1990, m order to increa,c competition between operator, lhe united Kingdom r~questcd the start ora ncw version ofGS.Yl adapted to lhe I~OO MHz

Tabl~ 4,2 l~OOMHz Frequency allocation among mobile operator

Mobile Approved License Alioned Band",idlh (MI,I7)

Operator liccnsing Zone acc~SS

condition hand

(J\.1Hz)

Gram~en GSM Nationwid~ 1800 7,2 MHz (i,~ 1720-

Phone Services MHz 1727.2 & 1815-1822,2)

TMlB GSM Nationwid~ 1800 5.4 MH, (i.e 1730-

(AKTEL) Services MHz ^1735.4 ^& 1825-1830.4)

BTTB Mobile GSM Natioll\,idc I~OO 5.4 ;"1Hz (i,e 1710-

Services MH~ 1715.4& 1805-1810.4)

Sh~ba GS\:! NationwIde 1800 Nol allocation yo<

w

(BangIa Lmk) Service, M117- receIve

frequency band. Licenses have been issued in several countries and netwQrks are in full operation. Due to cater the growth of business BITe allocated the mentioned spectrum in 1800 band frequency.

4.6. Products and Services of Grameen Phone

A company runs with its product and service,. To ,tart Grameen Phone hit the hurdle, a major problem that rdates to the fundamental nalure of business. Telephunes are expected to connect to other telephones. Even a new subscriber expect, her phone to eonnee! to the existing one irrespective of opernto[ who are providing the service. To mCCI these natural expectations of connectivity, without proper interconnection bctwcen the new and the old a new service provider is crippled at ~ fundamental level no matter how well equipped it is otherwise. In this difficnllies situation Grameen Phone come up with innovative unique idea branded as GP-GP (mobile to mobile) connection in 1999 which break the icc and start 10 grow only. Other operators also oITer,imiiar offer that is absolutely unique in the world. Grameen offer the following prodnct to serve the different market

GP Regular: l'o,t I'aid Servicc,

# Both way T& T connectivity

# 30 Second Pulse for 1" minule & 15 ,econd pulse from 2ndminute onward,

#24 hm T1<.1.5/min for 03(l1uee) Friends and Family Number.

#Monthly Access fee Tk. 350/-

#Friday 24 hrs off-peak rate

# 1" Minute T &T incoming free and from following'1"1<. 2/- per minute

Any Time 500 : Post Paid Services (Basically Bundle Offer)

# Both way T& T connectivity

#1~ Second PlLlsefor l"minute.

# I" 500 minute free.

#Monthly Bundle ree minimum Tk. 1500/-

II Fl'iday 24 hrs oft~peak rater After 500 minutes! months)

il1'[ Minute T&T incommg free and from following Tk. 2/- perminule

GP-Nalional : Post Paid Services ~ .•••

••.•..

.•..•

I! T &T incoming service only

# 30 Second Pulse for lsi minute&15 second pulse from 200minute onwards

# 24 hrs Tk. 1.5lmin for 03(Three) Friends and Family Number.

II Monthly Access fee Tk, 150/- I! Friday 24 hrs off-peak rate

# lsi Minute T&T incoming free and from following Tk. 2/- per minute

Any Time 300 : Post Paid Services (Basirall)' Hundle Offer) liT &T incoming service only

# 30 Second Pulse fol' I" minute & 15 second pulse from 2,d minute onwards.

II 1" 300 minute 1i:cc(outgoing voice call only) II Monthly Bundle feu minimum Tk. 1000/-

I!Friday 24 hI> off-p~ak r"te( After 300 minutes/months)

I! 1" Minute T& T incoming free and from following Tk. 21-per minute

Easy: Prepaid Services

# Mobile to Mobile prepaId Ser,ices

II 30 Second Pulse for I" minute&20 second pulse irom 200miuute onward,.

# For My easy (01 fliends or Family), My Time (in bdween 7 am to lOam or Ipm to 4pm), Easy hour (off-Peak) tk. 1.51Pulse for 1" minute and Tk, 11pul>e from 200 minute.

I! lower tariff faCIlitythmugh my choice

Easy Gold: Prepaid Sefvices

#Both way T&T connectivity

I! 30 Second Pulse fol' I" minute& 20 second puls~ from 200minulC onwanb.

#For My easy (01 friends or Family), My Tim~ (in b~twe~n 7 am to lOam or Ipm to 4pm), Easy hour (off-Peak) tk. 1.5/Pulsc fol' 1" minu!C and Tk. IIpulsc from 2,d minute.

# lower tariff fa~ihty through my choice.

# 1" Minute T&T incoming li:ce and from following Tk, 21. per minute,

djuiee: Prepaid Sen-ices

#Mobile to Mobile prepaid SClviees

#20 Second Pulse from I" minnte.

# For 01 U &r (01 ftiends or Family) tk, 1.66 !Pulse during peak and only Tk.

0,66/pulsc during ofT-peak.

# Only 11: l/SMS to all djuice and 01' number

4.7. Value Added Services

Apart from the basic services of voicc communication there has been value added services olTered by Grameen Phone

• SMS Services (lext massage, Push-Pull", ,)

• VMS Services (Recording ma"age, News.. )

• Data SClVlces{Email, Fax.".)

• GPRSIEDGE Serviccs (Multimedia massage, unified massage, internet,_

.J

• International Roaming Service,

• SMS bascd Service~:

4.8. Village Phone Program; A Big Leap Forward

n'e Village Phone program, is Grameen Phone's umquc method of bringing connectivity to the rural arcas of Bangbde,h. Its began from a social commitment made by the shareholdcr of Grameen Phone that" Good development is also good business. ThlS innovative program is implemented by Orameen Telecom (GTC) in co- operation with Gramccn bank, lhe internationally l'cnowllcd micro-credit lending institution. This programs enables Gramccll bank's borrower to relml telephone services in their re~p€clive villages and has the potcntial to penetrate the rural areas rapidly and effectively_

Grameen Telecom Gramccn bank', arm for administering the village phone operator.

typically select~ women by co",idering past borrowing records with the bank for instance if

a

wome" has demonstratcd ccrtam skllIs in learning new thing', '" is favored as a candidate for retailing phone service,. Another factor is a location ofhcr

house, a eentmlloelltion in the village is preferred. Gmmeen telecom also ensures at least one member of ti,e family of a vil1agcPhonc operator knows English letters and

Table 4.3 Village phone subscriber trend up to 2005

Yc-.r 1997 t998 1999 2000

'M'

²⁰⁰² ²⁰⁰³ ²⁰⁰⁴ ²⁰⁰⁵

Village

Phone

" '"

^t087 ³⁰⁸⁵ ⁹²²² ²³⁰³⁵ ⁴⁵⁵⁰⁰

~M'

^200,000

S"bscribers

Village Phone Subscriber

250000

200000

'00,,"

';0000.

/

940rl

,-

4550Y

"

^m ¹⁰⁸⁷ ³⁰⁸⁵

''''

1997 199B 1999 2000 2001 2002

=,

^'00'

^~oo

Fig 4.4 Villag~ phon~ subs~rilx:r up102005

numbers. Tntere,tmgly women who chose two retail telephone service" it turns out need only one day of training ji-om Gmm~en telecom. Their succcss m rapid training and in their businesses is at least partly attributed to their geneml entrepreneurial skills and the confidence they have bUIlt through past income generating activities with the help ofGrameen Bank

Data Service" Apart from basic voice services in 2G GSM nctwork of Grameen Phone, from the very beginning ciren;t "",itch d~ta services i, continuing to their valued corporate customer. It is mainly being used for FAX and E-mail services in low volume. SMS penetration "as also low dlLringlast couple of years.

EDGE/GPRS services: On Septemher 19,2005 Grameenlaunches the EDGE ,ervices to provide high speed data and intemet access

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