I believe that the report is worth fulfilling a partial requirement of the Diploma in Real Estate at Narcissus International University. Finally, I would like to thank our real estate department for giving me this wonderful opportunity to learn about the outside business world. Neelachol Housing LTD is a new organization in the real estate market, but it is also facing many problems.
But the government cannot do that due to the scarcity of resources and this is the point where most experts insist on the development of real estate sector in Bangladesh. Although the real estate business was initially limited to Dhaka city, the sector is now expanding its reach to the outskirts of Dhaka. Land scarcity and lack of social security are the two main reasons why people think about developing the real estate sector in Bangladesh.
Origin of the Study
But over time, as many investors entered the market, companies eventually had to expand the market to survive, but Dhaka is still paying for its lack of discipline and haphazard construction in the city. There are concerns about several issues such as the decline of agricultural land due to rapid urbanization, developers only making profit and engaging in haphazard construction, environmental degradation and the lack of affordability of poor people to access housing, etc.
Scope of the Study
Daffodil International University 4 Organization and from other papers which are mainly secondary sources and direct interviews with customers and top management employees of the company. Information generated from the survey applies to all areas (4ps) of the marketing aspect.
Importance of the study
Objectives of the Study
The exploratory research was conducted due to the short time and insufficient knowledge of the research focus. The main purpose of the research is to define the actual market image of Neealachol apartments doo. Undoubtedly, it has some limitations regarding the representation of factors that are collected from customers and people in the company.
Time limitation is one of the biggest problems for most researchers in diagnosing the problem. At the time of data collection, it was found that most of the interviewers were not paying attention while answering the questionnaire. Most of the company's managers were unwilling to answer the questionnaire due to their assigned duties.
CHAPTER-02
COMPANY PROFILE
Emerge of Real Estate Company
But in the early 1980s, with the establishment of Eastern Housing Ltd., the apartment project began to flourish. Currently there are about 1500 companies operating apartments and they have apartment projects in Dhaka city as well as in some other cities. Over the past fifteen years, the real estate development sector has made a significant contribution to many sectors of our economy.
Real Estate and Housing Association of Bangladesh (REHAB)
Daffodil International University 11 To promote the growth of real estate sector REHAB plans to organize Housing Fair abroad for Bangladeshi individuals living in different countries of the world to purchase apartments, land and commercial space in their country. Hence, the first Housing Abroad Fair organized by REHAB in August 2004 at the Quality Hotel Hempstead, 80 Clinton Street, New York, USA. In addition to exhibiting our excellence and achievements in product quality at REHAB weak 2005 ―with a pragmatic slogan‖ ―PARIBASH BANDHAB SAPNIL ABASHAN” the REHAB fair at home and abroad is definitely an opportunity for our real estate development as well as customers of valued to create closer relationships under one roof through the exchange of views and ideas.
The firm stands by its strong commitments, not only to maintain its tradition, but to strive to improve its offer and service in providing "A home for every man". Our company's strength is fulfilling its promises through meticulous planning, emphasizing essential requirements and the importance of location, connectivity and convenience, limiting the client's budget, supported by quality material, craftsmanship and after-sales service. Our company is mainly involved in development and sale of residential and commercial plots near Purbachal Government Project.
The unique feature of Neelachol Housing Ltd is that we cater to all strata of society at any given point and provide housing options to the lower and middle income groups as well as the elite. Neelachol Housing Ltd is one of the fast growing companies in the real estate sector; started its journey as a real estate company in September 2012. It specializes in the development of land projects, apartments and business complexes, duplex houses in prime locations.
Neelachol Housing Ltd believes in creating and differentiating products from others in every field. The company adheres to strong commitments not only to uphold its tradition, but also to strive to improve its offering and service by providing a home for all. Our company is mainly involved in development and sale of residential and commercial plots near Purbachal Government Project and also involved in development and sale of residential and commercial plots of another project near Rajuk Jilmil project.
Neelachol Housing Ltd
Mission, Vision and Goals of Neelahol Housing Ltd
Mission of NHL
Department of Neelachol Housing Ltd Neelachol Housing Ltd has following department
Project of Neelachol Housing Ltd
Neelachol house Ltd newly involved in development and sale of residential and commercial plots of Neelachol Rain river project near rajuk jilmil project.
Price list of Neelachol Housing Ltd
CHAPTER-03
ANALYSIS
- Tasks for the Employees
- In Case Death
- Ways of get back of money
- Deed of agreement for sale
―Marketing and Sales Department‖ of Neelachol Housing Ltd is one of the most important departments of Neelachol Housing Ltd. The Promotion Manager of Neelachol Housing Ltd is responsible for the preparation of advertisements. But these surveys were not made by the managers of the ―Marketing and Sales Department‖.
If the money receipt does not match the file numbers from the receiving office, then keep it separate. Sometimes it will take less time in special permission of the Managing Director of Neelachol Housing Ltd. After payment of reservation fee and 30% down payment, a provisional award letter will be issued in favor of the buyer.
Upon completion of the full payment of 50%, a 'Deed of Agreement' will be drawn up in favor of the buyer. All costs associated with executing and registering the 'deed of transport' will be borne by the buyers. The Company reserves the right to change/amend/amend the layout plan in the interest of the project.
Finally, the buyer must accept any change in terms of location, position, plot size. Daffodil International University 28 (which term, unless contrary to the object and context hereof, includes its heir, successors in title, administrator, agents-in-fact and assigns) OTHER PARTIES. That the buyer (i.e. the 1st party) may not sell, transfer, transfer, pledge, mortgage or in any way encumber, deal with or alienate the rights and interest in the marked real estate without the prior written consent of the 2nd party (i.e. the company) prior to handover.
This Deed of Agreement may be amended or modified by amicable agreement of both parties. While formulating the structure plan, the affairs of private real estate developers should be given the highest priority. For better use of scarce land resources, tall buildings should be visited.
CHAPTER- 04
SWOT ANALYSIS
- Strength
- Weakness
- Opportunity
- Threats
- Problems Identified
A SWOT (Strength, Weakness, Opportunities and Threats) analysis allows narrowing down the company's balance sheet. In the analysis, it is possible to combine all internal factors that affect the strength and weakness of the company. Based on these factors, we can identify external factors that can help define the opportunities and threats a company faces due to competitive forces and trends in the business environment.
Most companies do not know the true size of the real estate market. As the need for better housing continues to grow, there is a great opportunity to measure and penetrate the market. The most difficult task for most marketing leaders is to create faith in the minds of customers.
As a result, the marketer needs too much time to better understand their perception of the company's product. Sometimes the company fails to hand over the plot or flat within the specified time due to several factors such as storage of raw materials, legal construction, deadly preparation of necessary papers etc. Competitors always change the policy in this industry which is also considered as another big market problem.
The main problem in this sector is illegal disturbance, subscription collectors, corruption by governmental and non-governmental bodies.
CHAPTER-05
FINIDINGS, RECOMMENDATIONS AND CONCLUSION
Recommendations
Neelachol Housing Ltd. should provide 24 hours online service to customers to solve their problems and queries. Neelachol Housing Ltd. should provide them fixed sales commission and some rewards like best performer should be rewarded annually. Neelachol Housing Ltd is determined to play a leading role in the development of the real estate sector in the twenty-first century.
Neealachol Housing Ltd has been working towards building a strong foundation and creating a professional corporate identity for the company. However, the corporate philosophy of Neelachol Housing Ltd is based on a very simple principle - "A friend in need". To this end, Neelachol Housing Ltd is constantly working towards improving and improving every aspect of its activity.
The human resources of Neelachol Housing Ltd are well trained and motivated, its financial fundamentals are strong and it has excellent goodwill in the market. Neelachol Housing Ltd will continue to expand and diversify and be an example of a progressive company, playing a dynamic role in the economic development of Bangladesh. Neelachol Housing Ltd is a newly formed company dedicated to building a "beautiful tomorrow" for the people of Bangladesh.
The ultimate policy of the company is to maintain a lifelong relationship with the home owners of Neelachol Housing Ltd. Every suggestion from the valued customers of Neelachol Housing Ltd is highly emphasized in every phase of construction of the project. Neelachol Housing Ltd is an efficient and socially responsible participant in the infrastructure construction sector and is committed to the organizational pursuit of excellence in its businesses.
Neelachol Housing Ltd strives to make a significant and lasting contribution to the development and quality of life of the country.
Conclusion and Recommendation
