This report contains the service strategies of EndingScene Limited, where I worked as an intern for three months. I hereby inform you that an internship report on "Service Strategy of EndingScene Limited" has been prepared as part of my internship formalities. At the outset, I would like to express my gratitude to the almighty God who gave me the opportunity to go through all the internship procedures and write a report about it successfully.
CHAPTER ONE
Introduction
- Introduction
- Rationale of the Study
- Origin of the Report
- Objectives of the Report
- Methodology of the Report
- Scope of the Report
- Benefits of the Report
- Timeline of the project
- Limitations of the Report
Regarding my internship, the main objective of the study is the practical knowledge of the functions of the service strategies studied at EndingScene Limited. It includes various aspects of general advertising procedures and their effects on the performance of EndingScene Limited's service activities. Due to time constraints, many aspects could not be discussed in this report.
CHAPTER TWO
Literature Review
Literature Review
For this study, the validity of the literature search was considered by examining the selected databases, the predefined search terms, the performance of forward and backward searches and the use of the TSISQ (Koukal et al. 2014). In the case of a literature search, reliability is the replicability of the search process; therefore, it is necessary to fully document the search process (Vom Brocke et al. 2009). According to Webster and Watson (2002), a topic-centered view of the literature is much more valuable than a view limited to a few top journals.
Most of the articles were found using the second and third keywords; that is, they contained the terms "digital" or "electronic" but not "smart". Implementation of this criterion led to a large reduction of potentially relevant articles because most of the articles that used the second and third keywords did not consider “smart” services according to the definition in this article. For the retrieval step, the citations of the articles were manually screened for additional relevant literature.
In the second phase of the literature review, an analysis of the identified articles was carried out, which included the following steps: identifying relevant aspects and issues, categorizing them, and discussing the emphases and results. For each article in the literature review, it was determined which phases of the smart service life cycle were covered. The study enabled the development of a framework and shows that customers need to be analyzed.
Public Relations: Public relations is a key aspect handled by advertising agencies to ensure optimal publicity and the consistent strength of the client's brand image.
CHAPTER THREE
Overview of EndingScene Limited
- Inception of EndingScene Limited
- Company profile
- Mission
- Vision
- Services of EndingScene
- Corporate Culture
- Organizational hierarchy of EndingScene Limited
- Main Operational Areas
- Service Goals
- SWOT analysis
EndingScene Limited was established under the rules and regulations of the Bangladesh Company Act (Act XVIII) of 1994 on 16th July 2016 under the leadership of Sabbir Ahmed, the founding director who had a long dream of running an advertising agency which would contribute to the creative sector in Bangladesh. From the very beginning, EndingScene Limited was known as an animation studio, but after a few successful years of operation, they become a 360-degree marketing solutions agency. Through their practical decisions and management directives in the strategic and operational activities, this agency has achieved an assured and unique position in the advertising industry in terms of performance, growth and excellent service.
EndingScene Limited Corporate Information- Agency Name: EndingScene Limited Status: Private limited company. Show team spirit and professionalism in the workplace Make its product superior and complete quality. EndingScene Limited believes in joining its valued customers, marching on the path of growth and progress.
To achieve these desired goals, EndingScene focuses on continuous improvement at all stages, because they believe that the line of perfection has no end. the organization relies on its strategic plans, policies and network systems so that it can create a competitive advantage over others in the rapidly changing competitive environment. Its quality customized services for continuously evolving clients will be the foundation to achieve their operational success. Corporate culture has become an essential part of business over the past two decades, which undoubtedly plays a very important role in corporations, employee behavior and organizational operations. It is an important factor for the success or failure of the business.
The main purpose of the SWOT analysis is to determine if and how big a gap exists between the agency's current situation and its desired situation.
CHAPTER FOUR
Internship Duties, Responsibilities, And Learning
- Internship Joining Letter
- Duties and Responsibilities
- Problems that I have faced as an Intern
- Impacts of Internship Experience on My Career
The internship program will be effective from the date the intern joins the company. He will have to regularly attend the place where he will be replaced to work on his project. He will also be required to submit 1 (One) copy of his internship report with accurate information on the project he will be working on to the concerned Division for their information and necessary action.
As an intern, I was asked to carry out all the tasks assigned to me by the senior staff in the agency. Had to meet with clients who came to the agency and had to explain to them about their advertising needs and the various options available at the agency for them. Had to arrange a client meeting with the appropriate administration at the agency.
Had to give the people who visited the agency the relevant literature from the agency and even informed them orally. I had to provide technical support to technical staff like animators, graphic designers, web designers, etc. Software used by EndingScene was not fully accessible to their trainees, only theoretical knowledge was given which was not sufficient enough to know the overall procedure for Company.
Because my focus was on marketing, I was more concerned with it than other departments of the organization.
CHAPTER FIVE
Service Strategy of EndingScene Limited
The Concept of Service of EndingScene Limited
Services are the most important part and are somehow influenced by the service motives of every company. A service is any activity or benefit that is an offer to another, that is essentially intangible and does not result in ownership of anything.” The features of EndingScene's services are briefly mentioned here: i)It is a core area, activity or task of business. ii) It is an important component and indicates a parallel business size. iii)Services may be ancillary and include an additional service to support the core area of business operations. iv) A service is an act or performance offered by one party to another. v) It is an ideology, a concept or an approach based on customer orientation, (vi).
A service process may be tied to a physical product, but the implementation is transitory. viii). The services are based on the concepts of rational behavior and norms of ethical values. ix) Services can be considered as a philosophical part in the form of art and a systematic part in the form of "science". An important task is to serve at the input and output stages of any value creation process.
Services may be characterized as intangible, non-separable, perishable, heterogeneous in nature and usually do not result in ownership of any resource, (xv) Services are based on various environmental factors.
Service Strategies of EndingScene Limited
We bring the best out of the client's needs and the skills of our creative experts. The union of creative souls and planner brains brings out the right communication to target people who are fascinated by it. One can use Below the Line Promotions, Unconventional Ways of Display or Guerrilla Marketing.
For us, it is the thought that is so pristine, the idea that has not yet been explored, and the gift that our talent can make a reality for our clients.
Advertisement-making process of EndingScene
Advertisement Making process
Departments of EndingScene
This department forms the bridge between outside and inside the organization. If the advertising agency is seen as a movie, the CSD is the hero, the protagonist. It is up to this department to understand the customer's needs and get the best out of the creative minds of the organization. From the moment the order is placed until the final delivery of the solutions and the collection of invoices, CSD plays a core role.
PR management agency: Good brand service Managers need to know about the agency, the events in the agency network, the philosophy of the agency and its beliefs and convictions. Only then, armed with such knowledge, can they present a confident and clear picture of the agency to their existing clients as well as potential clients. Data Analyst: The Planner is charged with ensuring that all data related to Brand communication decisions is properly analyzed. Creative Summary Writer: The summary is widely considered the planner's quintessential product.
Market researcher: to find out the needs of the client, it is the essential task of an agency to find out the reaction of the market towards the brand. The creative director in an agency is the pole star of the stars, the lion of the jungle and the rock star of the group. With the studio, the manager remains all records of advertising made by the agency for all clients.
He is also part of a studio that coordinates media ads with publications.
CHAPTER SIX
Findings & Analysis
Findings
EndingScene promotes them by participating in various types of programs, sponsoring many events, organizing various types of meetings, etc. EndingScene is giving away the Wall Magazine competition prizes to commemorate the International Women's Day event 2019. EndingScene Learning Bangladesh's subsidiary company operates an e-learning platform to empower the community by offering a range of courses and workshops.
Analysis of Service Expenses with Total Profit
CHAPTER SEVEN
Recommendation & Conclusion
Recommendation
The first and most important thing I would recommend is that the company has an active website that works, but it needs to be more integrated. Advertising agencies are in the business of communication, and websites are an important form of communication. Still, the workload of core ad production keeps employees too busy, and not much emphasis is placed on market research and analysis.
Conclusion
Bibliography
