This is to confirm that Sayeda Nusrat Jahan, ID Department of Journalism and Mass Communication, Daffodil International University, has completed her thesis report on “Role of Television on the Farmers Knowledge, Attitude, and Practice (KAP) in the Sustainable Agricultural Development: A Case Study of Two Union in Dhaka District" under my direct supervision and guidance. The study has been conducted in partial fulfillment of the requirements for the degree of Masters in Social Science (MSS) in Journalism and Mass Communication at Daffodil International University. First, I would would like to thank Almighty Allah, the supreme authority of the universe, who has given me the necessary knowledge, power and opportunity for this thesis report as part of the Masters program.
The research shows that most of the Respondents (90%) regularly watch agriculture-based programs on different channels.
Chapter One Introduction
Chapter One: Introduction
- Introduction
- Scope of the Study
- Objectives of the Study
- Definitions of Terminology
The study is based on “The Role of Television on Farmers' Knowledge, Attitudes and Practices (KAP) in Sustainable Agricultural Development: A Case Study of Two Trade Unions in Dhaka District.”. In my research, it will help to know that the role of television among farmers can contribute to increasing their knowledge, attitude and practice based on sustainable agricultural development. To understand the role of television in spreading knowledge and information among farmers about sustainable agriculture.
Sustainable Agricultural Development" means the inclination and attitude of the Farmers in agricultural behavior in the environment pleasant manner.
Chapter Two
LITERATURE REVIEW
Alam&Haque (2014) in their study through descriptive statistics found some important findings which are based on TV channels in disseminating Agricultural Information for the Agricultural Development of Bangladesh& The study was conducted on three villages in Durgapur Thana of Rajshahi district here they focused on some key points which are - a large proportion of the respondents are very satisfied with the various TV channels' agricultural programmes. 2012), in another study based on Impact Of Satellite Television On Agricultural Development In Pakistan concluded that most of the respondents had their own television sets and they had also felt that television is the best medium to convey agricultural related programs, and they are really satisfied to inspect these types of agricultural programs on television which increases their knowledge and information in their agricultural works. 2006), in their study the authors found that farmers accept & an access technology provided on TV and development of agricultural production could be improved significantly. 2012), they concluded that television plays a decisive role in the development of agriculture. Nazari & Hassan (2011) in their analysis based on the role of television in the improvement of agricultural knowledge of farmers describe that mass media offer skillful channels to communicate agricultural messages which can increase knowledge, attitude and manipulate the behavior of the audience.
Khan, et al (2010), in their study titled 'Current Status and Future Preferences of Electronics'.
Chapter Three
- Nature of the Study
- Research Questions
- Types of Data
- Source of Data
- Data Collection Method
- Determining survey areas
- Sample Design
- Sample of Population
- Data Analysis Technique
- Focus Group Discussion
- Study Period
My survey was made on the basis of "Primary data". There are several ways to collect information for a research or survey process. My data collection method sources are based on “field research”. A researcher can collect his data through a direct source, using methods such as interviews, surveys or testing. The word "field" is used to refer to the environmental background wherever data collection takes place.
A field survey, or research, is an exploration, usually a graphic study, done "in the field", usually with participants drawn from the general population of an area. A questionnaire is a research mechanism that consists of a cycle of questions (or another type of request) for gathering information from respondents. However, it is so difficult to include all the Farmers of Dhaka district under this survey.
So, here in this research simple purposive random sampling method has been used to conduct this survey. In the meantime, I have chosen two unions for their geographical and infrastructural differences in the agricultural fields. After that, the Data Frequency group will be presented through Pivot and various charts.
In the second part of this technique, the relationship between different issues is analyzed through the “Cross Table Method” and the “Pivot Table”. To show their differences between geographical and infrastructural changes, I selected 60 farmers from two unions.
Chapter Four Study Findings
Chapter Four: Study Findings
Socio-demographic characteristics
Gender of the Respondents
Age of the Respondents
Family Size of Respondents
Family Size
Annual Income of the Respondents
Annual Income
Educational Level of the Respondents
Nature of Farming
Nature of Farming
Habit of Watching Agricultural Programs on TV
Which Programs Respondents Watching More
Place of Watching Program
Place of Watching Program
Do You Get Any Benefits From These Programs?
What Are The Benefits From Watching Programs?
Then about 36.19% of respondents said they had seen these programs and learned many important things about crop nursing.
What Are The Benefits From Watching Programs?
Knowledge Enhancement from Watching Programs
When Respondents were asked to see the agriculture-based events, the extent of their knowledge increased; about 90.74% of the farmers believe that these programs have increased their knowledge compared to the earlier times.
Areas of Knowledge Enhancement from Watching Programs
Areas Of Knowledge Enhancement From Watching Programs
Informed About Environment Friendly Agricultural System
Informed The Importance of Bio-Fertilizer
Informed The Importance of Bio-Fertilizer
Informed About Increased Productivity Without Damage Environment
Agricultural Expansion with Cutting Tree and Filling Swamp is bad
Agricultural Expansion With Cutting Tree And Filling Swamp is Not Good
Using Excessive Pesticides is bad For Environment and Agriculture
Use of Excessive Chemical Fertilizer is not good
Use of Excessive Chemical Fertilizer is not Good
- Informed About Natural Control of Insects
- Cross Tabulation of Tendency of Watching Program (Education Wise)
- Cross Tabulation of Tendency of Watching Program (Age Wise)
- Cross Tabulation of Benefit of Watching Program (Education Wise)
- Cross Tabulation of Knowledge of Watching Program (Education Wise)
- Cross Tabulation of Knowledge of Watching Program (Age Wise)
- Cross Tabulation of Knowledge of Bio-Fertilizer (Education Wise)
- Cross Tabulation of Knowledge of Bio-Fertilizer (Age Wise)
- Cross Tabulation of Knowledge of Harmful Pesticides (Education Wise)
- Cross Tabulation of Knowledge of Harmful Chemical- Fertilizer (Education Wise)
- Cross Tabulation of Knowledge of Harmful Chemical- Fertilizer (Age Wise)
- Cross Tabulation of Knowledge of Repel Pest (Education Wise)
- Cross Tabulation of Knowledge of Repel Pest (Age Wise)
- Focus Group Discussion (FGD) Results
Here this table indicates that, in total 54 Respondents, (in terms of education) 24 Respondents who have completed their Secondary level of education; among them 21 Respondents said that, they. In this table here indicates that a total of 54 Respondents, (Age wise) 21 Respondents who have 51-65 age groups, among them 19 Respondents who said, they get more Knowledge from View Program, another 2 Respondents said that he/she don't know about the knowledge to watch those agriculture based programs. These tables also explain that, two Respondents who have 17-25 age groups also said that they get important knowledge about agriculture information from those programs. In this Cross Tabulation we can see that a total of 54 Respondents, (in terms of education) 24 Respondents who completed their Secondary education level; among them 17 Respondents agreed that they gained knowledge of Bio-fertilizer from different agricultural programs on TV, another 4 Respondents partially agreed that, they gain knowledge of Bio-fertilizer and other 3 Respondents disagreed with this point.
Also see that a total of eight illiterate people including seven agreed that they got knowledge about biofertilizers from various agricultural programs on TV and another 1 respondent partially agreed with this point. This table explains that a total of 54 Respondents, (in Age wise) 21 Respondents who have an age group of 51-65, among them 17 Respondents agreed that they get more knowledge about biofertilizers from various agricultural programs on TV, another 1 Respondent partially agreed with it, other 3 respondents disagreed with this point. In this table indicates that a total of 54 respondents, (in terms of education) 24 respondents who completed their secondary level of education; among them 22 respondents agreed that they get to know about harmful pesticides from these agricultural programs, another 1 respondent partially agreed and 1 other disagreed.
This table shows that there are a total of 54 respondents (in terms of age) 21 respondents in the age range of 51 to 65 years, among them 19 respondents who agree to get more knowledge about harmful pesticides from these agricultural programs, another 1 respondent partially agree with this and the other 1 disagree with this. This table shows that out of a total of 54 respondents (in terms of education), 24 respondents completed secondary education; among them, 20 respondents agreed that through these agricultural programs they gain more knowledge about harmful chemicals - fertilizers, another 3 respondents partially agreed and 1 respondent disagreed. In this table it indicates that there are total 54 respondents (according to age) 21 respondents are in the age range of 51 to 65 years, among them 20 respondents agreed to get more knowledge about harmful chemicals - fertilizers with these agricultural programs, others 1 respondent partially agreed with this point.
This Table suggests that a total of 54 respondents, (in terms of education) 24 respondents who have completed the secondary education level; among them 19 respondents agreed that they get more knowledge about Repel Pest through these agricultural programs, here 1 respondent partially agreed with this point, 3 respondents disagree with this and 1 respondent does not know about this. This Table suggests that, a total of 54 respondents, (in terms of age) 21 respondents who are in the age group of 51-65, among them 20 respondents agreed to have more knowledge about pest control, 1 respondent partially agree with this issue.
Chapter Five
Discussion, Findings, and Conclusion
Discussion, Findings, and Conclusion
- Discussion
- Findings of the Study
- Conclusion
- REFERENCES
The discussion of these included results is prepared on research questions based on my entry objectives on the role of television on farmers' knowledge, attitude and practice (KAP) in sustainable agricultural development. The results of the study show that the majority of respondents, about 90% of farmers, watch agricultural programs on television. In my survey, most of the respondents know about "eco-friendly farming system," about 85.19% of the respondents agreed that they informed about how to increase production.
One of the issues in my entire study is that the respondents are very happy to see the various agriculture based programs that are broadcast on television. The government should take compelling steps and outline policies to make sure that the content of agriculture-related television programs broadcast by satellite channels is ready for the utilization of the general public, especially the farmers who normally have very short levels of education. The content of the agriculture-based programs must be adapted for the proper consumption and perception of the main audience, the farmers.
A., & Asif M Role of Mass Media in Diffusion of Agricultural Technologies among Farmers.” International Journal of Agriculture and Biology. H The Role of Television in Increasing Farmers' Agricultural Knowledge”, African Journal of Agricultural Research Vol. A publication of the Pacific and Asian Communication Association. 2010), “Current status and future preferences of electronic media as agricultural information sources by farmers”. 2004), “The role of television in agricultural technology transfer”.
2011), "Developing a strategy to enhance the role of print media in disseminating agricultural information among farmers in Punjab, Pakistan". 1997), "The Role of the Mass Media in Agricultural Information in Nigeria". 2003), "The role of electronic media in farmers' adoption of agricultural technologies in central Punjab, Pakistan". AL-Namlah SAS (1998), "Impact of Agricultural Television Program on Knowledge, Skills and Attitudes of Farmers in the Kharj Region of the Kingdom of Saudi Arabia".
