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1 Bahasa Inggris Bisnis 1 Pusat Bahan Ajar dan eLearning YUDI ANJANGSANA, DRS. SE. MM. http://www.mercubuana.ac.id
M
MODUL PERKULIAHAN
B
Bahasa Inggris
B
Bisnis I
Unit 4:
Great Ideas
Fakultas Program Studi Tatap Muka Kode MK Disusun Oleh
Ekonomi dan Bisnis Akuntansi
04
MK10230 Yudi Anjangsana, Drs. SE. MM.Abstract
Kompetensi
Life should always change from time to time. New ideas will create new demands and finally improve our standard of living. Like it or not it is unavoidable having new competition.
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2 Bahasa Inggris Bisnis 1 Pusat Bahan Ajar dan eLearning YUDI ANJANGSANA, DRS. SE. MM. http://www.mercubuana.ac.id
A. Match the verbs and nouns to below to make word partnership about the benefits
customers get from get ideas
C. Complete the extract from a talk by the head of a research and development
department with correct from a words from exercise A and B
Great ideas are generated in differentways .sometimes an idea may simply be when a
company …exploits…. An opportunity….. the product range ,to offer more choice to existing customers .or a great ides could allow a company to …… a market which was closed to it
before .
Companies which are prepared to spend a lot on R &D may…. A breakthrough by having an
original idea for a product which other later copy for example Sony and the Walkman
On the other hand ,some product are developed in response to customers research. They
come from customers ideas.theseproduct…… a real need .or the product does something
similar to another product, but faster ,so it …time. Some people will buy new product
because the product ……..their status –makes them feel more important other people will
buy any ‘green’ product which……. Waste or……. The environment even if it is more
expensive
If an idea really goods perhaps the product ….. a gap in the market –it may even ……..an
award for innovation
A. Work in groups of three .Student A read article 1 Student b read article 2 Student c
read article 3
B. Complete the parts of the chart which relate to your article
Verbs
1. save f) 3. meet 5. protect 7. reduce
2. fill 4. solve 6. enhance
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3 Bahasa Inggris Bisnis 1 Pusat Bahan Ajar dan eLearning
YUDI ANJANGSANA, DRS. SE. MM. http://www.mercubuana.ac.id
:mail order .sears bought in bulk and so kept prices low .he was also good at attracting customers with advertising by 1895 the sears catalogue had 532 pages. The company was expanding fast. So it move to a huge building in Chicago .finally the company
developed the first automated warehouse. This improved the capacity of the business by 1,000%
Article 3
Pay before you talk
By the 1990 many people was using mobile phone for both business and pleasure. They had a contract and received a bill for calls they had in the previous month .Vodafone a successfully UK mobile phone company. Was already making good profits when it introduced its new pay as you talk service in 1997 this allowed customers to have a phone without a contract and monthly bills. Instead they have a top up card to extend calling and service credit .the advantage for customers was that they could carefully budgets the amount of money spent very useful for parents who gave phone to their children .Vodafone great idea was to et people to pay in advance for theircalls. Thanks to this salesincreased
Verb Tense Exercise 3
Simple Past / Past Continuous
Using the words in parentheses, complete the text below with the appropriate tenses, then click the "Check" button to check your answers.
Complete the rules with past simple or past continues
- We use the …..to talk about something that was going on around a particular
time in the past
in the 1970 Herta Herzog ,an Austrian psychologist ,was working for the jack
tinker advertising agency in new york
- We often use the….. to describe an action which was already in progress when something else happened
Vodafone was making good profit when introduced its new pay as you talk service
