LAMPIRAN
Kepada
Yth. Sdr/i Mahasiswa fakultas Ekonomi
Universitas Bojonegoro
Assalamu’alaikum wr.wb
Dengan segala kerendahan hati, Saya mengharapkan kesediaan
saudara/i
mahasiswa Fakultas Ekonomi Universitas Bojonegoro
untuk
meluangkan waktunya guna mengisi daftar pertanyaan ini dengan sesungguhnya
tanpa beban apapun, sehingga dapat membantu melengkapi data yang sangat saya
butuhkan. Adapun pertanyaan ini saya buat dalam rangka penyusunan Tesis
dengan judul “
Analisis Bauran Pemasaran terhadap Keputusan Mahasiswa
Memilih Program Studi ( Studi Kasus di Fakultas Ekonomi Universitas
Bojonegoro)”
Selanjutnya Tesis ini disusun guna melengkapi sebagian persyaratan guna
memperoleh gelar Magister Administrasi Pendidikan Universitas Muhammadiyah
Surakarta. Jawaban yang Saudara berikan merupakan bantuan yang sangat
berharga bagi penelitian saya dan akan memberikan banyak manfaat bagi
perkembangan ilmu pengetahuan. Oleh karena itu, atas kesediaan dan bantuannya
saya ucapkan terima kasih.
Wassalamu’alaikum wr.wb.
Nama
:
Jenis Kelamin : L / P
Usia
:
Kuesioner Penelitian
Analisis Bauran Pemasaran terhadap Keputusan Mahasiswa Memilih
Program Studi ( Studi Kasus di Fakultas Ekonomi Universitas Bojonegoro)
PetunjukPengisianKuisioner :
Jawablah pertanyaan dibawah ini dengan memberikan tanda (
√) pada kolom
pernyataan (yang paling sesuai dengan kondisi anda),
Contoh:
Fakultas Ekonomi Universitas Bojonegoro mempunyai reputasi yang baik di
Bojonegoro
Jawaban : jika menurut anda Sangat Setuju maka centang (
√)
pada kolo SS
(5)
Jika jawaban anda tidak setuju bisa memilih centang (
√)
pada kolo
STS (1)
Angka 1
–
5 menunjukan semakin besar persetujuan dari anda.
Keterangan Bobot nilai:
STS (1)
= Sangat Tidak Setuju
TS (2)
= Tidak Setuju
R (3)
= Ragu-Ragu
S (4)
= Setuju
BAURAN PEMASARAN
Variable
Pertanyaan
Jawaban
STS
TS
R
S
SS
1
2
3
4
5
Produk
(X1)
1. Fakultas Ekonomi mempunyai reputasi
yang baik di Bojonegoro
2. Setelah lulus kuliah saya yakin akan
mudah mendapatkan pekerjaan
3. Pilihan konsentrasi bervariasi sesuai
dengan minat saya
Harga (X2)
1. Biaya kuliah di sini sangat terjangkau
2. Ada beasiswa yang ditawarkan untuk
mahasiswa
3. Prosedur pembayaran sangat mudah
4. Pembayaran biaya kuliah bisa dicicil
Lokasi
(X3)
1. Lokasi kampus dekat dengan pusat kota
2. Lokasi kampus memudahkan untuk parkir
3. Lokasi
kampus
mudah
dijangkau
kendaraan umum (Bis, angkot dan
sebagainya)
4. Lingkungan kampus kondusif ( tidak ada
gangguan suara, polusi dsb)
Promosi
(X4)
1. Periklanan lewat media elektronik (TV,
Radio, SosMed, dsb) membuat saya
mengetahui tentang Fakultas Ekonomi
Universitas Bojonegoro
2. Saya
mengetahui
Fakultas
Ekonomi
Universitas Bojonegoro
dari promosi
penjualan (seperti pameran dan invitasi)
3. Fakultas Ekonomi Universitas Bojonegoro
melakukan kontak langsung dengan calon
mahasiswa
untuk
memperkenalkan
program Program Studinya.
4. Fakultas Ekonomi Universitas Bojonegoro
melakukan kegiatan hubungan masyarakat
yang sangat baik
Orang (X5)
1. Kwalitas dosen baik cara mengajar sangat
baik
Bojonegoro memiliki sarana penuunjang
perkuliahan
seperti
tempat
ibadah,
olahraga dll) yang memadai
Proses (X7)
1. Proses administrasi berlangsung dengan
tertib
2. Proses perkuliahan berjalan dengan baik
Variabel
Pertanyaan
Jawaban
STS
TS
R
S
SS
1
2
3
4
5
Keputusan
Memilih Prodi (Y)
1. Pengenalan
Kebutuhan
1. Program
Studi
di
Fakultas
Ekonomi Universitas Bojonegoro
sudah sesuai dengan yang saya
butuhkan
2. Pencarian
Informasi
2. Saya sudah memperoleh informasi
yang lengkap tentang Program
Studi
di
Fakultas
Ekonomi
Universitas Bojonegoro
3. Evaluasi
Alternatif
3. Saya mempertimbangkan beberapa
alternative program studi yang lain
sebelum memilih Program Studi di
Fakultas
Ekonomi
Universitas
Bojonegoro
4. Keputusan
Pembelian
5. Melanjutkan
studi di Program
Studi
Ekonomi
Pembangunan
Universitas
Bojonegoro
merupakan pilihan yang tepat
5.Perilaku
Pasca
Pembelian
DESKRIPSI JAWABAN RESPONDEN
Frequency Table
x1.1
Frequency Percent Valid Percent Cumulative Percent
Valid
2 3 3.0 3.0 3.0
3 18 18.0 18.0 21.0
4 68 68.0 68.0 89.0
5 11 11.0 11.0 100.0
Total 100 100.0 100.0
x1.2
Frequency Percent Valid Percent Cumulative Percent
Valid
2 3 3.0 3.0 3.0
3 9 9.0 9.0 12.0
4 64 64.0 64.0 76.0
5 24 24.0 24.0 100.0
Total 100 100.0 100.0
x1.3
Frequency Percent Valid Percent Cumulative Percent
Valid
2 3 3.0 3.0 3.0
3 13 13.0 13.0 16.0
4 57 57.0 57.0 73.0
5 27 27.0 27.0 100.0
Total 100 100.0 100.0
x2.1
Frequency Percent Valid Percent Cumulative Percent
Valid
1 11 11.0 11.0 11.0
2 24 24.0 24.0 35.0
3 29 29.0 29.0 64.0
4 31 31.0 31.0 95.0
5 5 5.0 5.0 100.0
x2.2
Frequency Percent Valid Percent Cumulative Percent
Valid
2 3 3.0 3.0 3.0
3 34 34.0 34.0 37.0
4 44 44.0 44.0 81.0
5 19 19.0 19.0 100.0
Total 100 100.0 100.0
x2.3
Frequency Percent Valid Percent Cumulative Percent
Valid
2 13 13.0 13.0 13.0
3 10 10.0 10.0 23.0
4 66 66.0 66.0 89.0
5 11 11.0 11.0 100.0
Total 100 100.0 100.0
x2.4
Frequency Percent Valid Percent Cumulative Percent
Valid
1 2 2.0 2.0 2.0
2 9 9.0 9.0 11.0
3 20 20.0 20.0 31.0
4 57 57.0 57.0 88.0
5 12 12.0 12.0 100.0
Total 100 100.0 100.0
x3.1
Frequency Percent Valid Percent Cumulative Percent
Valid
1 5 5.0 5.0 5.0
2 6 6.0 6.0 11.0
3 6 6.0 6.0 17.0
4 81 81.0 81.0 98.0
5 2 2.0 2.0 100.0
Total 100 100.0 100.0
x3.2
Frequency Percent Valid Percent Cumulative Percent
Valid
2 16 16.0 16.0 16.0
3 7 7.0 7.0 23.0
4 72 72.0 72.0 95.0
5 5 5.0 5.0 100.0
Total 100 100.0 100.0
Frequency Percent Valid Percent Cumulative Percent
Valid
1 12 12.0 12.0 12.0
2 39 39.0 39.0 51.0
3 13 13.0 13.0 64.0
4 36 36.0 36.0 100.0
Total 100 100.0 100.0
x3.4
Frequency Percent Valid Percent Cumulative Percent
Valid
2 19 19.0 19.0 19.0
3 23 23.0 23.0 42.0
4 58 58.0 58.0 100.0
Total 100 100.0 100.0
x4.1
Frequency Percent Valid Percent Cumulative Percent
Valid
1 4 4.0 4.0 4.0
2 3 3.0 3.0 7.0
3 27 27.0 27.0 34.0
4 58 58.0 58.0 92.0
5 8 8.0 8.0 100.0
Total 100 100.0 100.0
x4.2
Frequency Percent Valid Percent Cumulative Percent
Valid
2 16 16.0 16.0 16.0
3 46 46.0 46.0 62.0
4 32 32.0 32.0 94.0
5 6 6.0 6.0 100.0
Total 100 100.0 100.0
x4.3
Frequency Percent Valid Percent Cumulative Percent
Valid
2 2 2.0 2.0 2.0
3 25 25.0 25.0 27.0
4 66 66.0 66.0 93.0
5 7 7.0 7.0 100.0
x4.4
Frequency Percent Valid Percent Cumulative Percent
Valid
1 1 1.0 1.0 1.0
2 7 7.0 7.0 8.0
3 16 16.0 16.0 24.0
4 69 69.0 69.0 93.0
5 7 7.0 7.0 100.0
Total 100 100.0 100.0
x5.1
Frequency Percent Valid Percent Cumulative Percent
Valid
2 5 5.0 5.0 5.0
3 25 25.0 25.0 30.0
4 64 64.0 64.0 94.0
5 6 6.0 6.0 100.0
Total 100 100.0 100.0
x5.2
Frequency Percent Valid Percent Cumulative Percent
Valid
1 1 1.0 1.0 1.0
2 12 12.0 12.0 13.0
3 27 27.0 27.0 40.0
4 54 54.0 54.0 94.0
5 6 6.0 6.0 100.0
Total 100 100.0 100.0
x6.1
Frequency Percent Valid Percent Cumulative Percent
Valid
2 7 7.0 7.0 7.0
3 27 27.0 27.0 34.0
4 48 48.0 48.0 82.0
5 18 18.0 18.0 100.0
Total 100 100.0 100.0
x6.2
Frequency Percent Valid Percent Cumulative Percent
Valid
2 3 3.0 3.0 3.0
3 20 20.0 20.0 23.0
4 72 72.0 72.0 95.0
5 5 5.0 5.0 100.0
Total 100 100.0 100.0
Frequency Percent Valid Percent Cumulative Percent
Valid
2 6 6.0 6.0 6.0
3 37 37.0 37.0 43.0
4 57 57.0 57.0 100.0
Total 100 100.0 100.0
x7.2
Frequency Percent Valid Percent Cumulative Percent
Valid
2 2 2.0 2.0 2.0
3 30 30.0 30.0 32.0
4 61 61.0 61.0 93.0
5 7 7.0 7.0 100.0
Total 100 100.0 100.0
y1
Frequency Percent Valid Percent Cumulative Percent
Valid
3 17 17.0 17.0 17.0
4 83 83.0 83.0 100.0
Total 100 100.0 100.0
y2
Frequency Percent Valid Percent Cumulative Percent
Valid
2 3 3.0 3.0 3.0
3 22 22.0 22.0 25.0
4 75 75.0 75.0 100.0
Total 100 100.0 100.0
y3
Frequency Percent Valid Percent Cumulative Percent
Valid
2 5 5.0 5.0 5.0
3 7 7.0 7.0 12.0
4 88 88.0 88.0 100.0
Total 100 100.0 100.0
y4
Frequency Percent Valid Percent Cumulative Percent
Valid
2 5 5.0 5.0 5.0
3 5 5.0 5.0 10.0
4 90 90.0 90.0 100.0
Total 100 100.0 100.0
LAMPIRAN
OUTPUT UJI VALIDITAS
Correlations
Correlations
x1.1 x1.2 x1.3 tx1
x1.1
Pearson Correlation 1 .724** .758** .896**
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
x1.2
Pearson Correlation .724** 1 .657** .855**
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
x1.3
Pearson Correlation .758** .657** 1 .880**
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
tx1
Pearson Correlation .896** .855** .880** 1
Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
**. Correlation is significant at the 0.01 level (2-tailed).
Correlations
Correlations
x2.1 x2.2 x2.3 x2.4 tx2
x2.1
Pearson Correlation 1 .365** .368** .215* .759**
Sig. (2-tailed) .000 .000 .032 .000
N 100 100 100 100 100
x2.2
Pearson Correlation .365** 1 .405** .078 .642**
Sig. (2-tailed) .000 .000 .441 .000
N 100 100 100 100 100
x2.3
Pearson Correlation .368** .405** 1 .352** .749**
Sig. (2-tailed) .000 .000 .000 .000
N 100 100 100 100 100
x2.4
Pearson Correlation .215* .078 .352** 1 .592**
Sig. (2-tailed) .032 .441 .000 .000
N 100 100 100 100 100
tx2
Pearson Correlation .759** .642** .749** .592** 1
Sig. (2-tailed) .000 .000 .000 .000
N 100 100 100 100 100
Correlations
Correlations
x3.1 x3.2 x3.3 x3.4 tx3
x3.1
Pearson Correlation 1 .144 .041 .172 .468**
Sig. (2-tailed) .154 .685 .087 .000
N 100 100 100 100 100
x3.2
Pearson Correlation .144 1 .426** .495** .742**
Sig. (2-tailed) .154 .000 .000 .000
N 100 100 100 100 100
x3.3
Pearson Correlation .041 .426** 1 .444** .755**
Sig. (2-tailed) .685 .000 .000 .000
N 100 100 100 100 100
x3.4
Pearson Correlation .172 .495** .444** 1 .756**
Sig. (2-tailed) .087 .000 .000 .000
N 100 100 100 100 100
tx3
Pearson Correlation .468** .742** .755** .756** 1
Sig. (2-tailed) .000 .000 .000 .000
N 100 100 100 100 100
**. Correlation is significant at the 0.01 level (2-tailed).
Correlations
Correlations
x4.1 x4.2 x4.3 x4.4 tx4
x4.1
Pearson Correlation 1 .455** .726** .467** .855**
Sig. (2-tailed) .000 .000 .000 .000
N 100 100 100 100 100
x4.2
Pearson Correlation .455** 1 .340** .433** .737**
Sig. (2-tailed) .000 .001 .000 .000
N 100 100 100 100 100
x4.3
Pearson Correlation .726** .340** 1 .423** .772**
Sig. (2-tailed) .000 .001 .000 .000
N 100 100 100 100 100
x4.4
Pearson Correlation .467** .433** .423** 1 .745**
Sig. (2-tailed) .000 .000 .000 .000
N 100 100 100 100 100
tx4
Pearson Correlation .855** .737** .772** .745** 1
Sig. (2-tailed) .000 .000 .000 .000
N 100 100 100 100 100
Correlations
Correlations
x5.1 x5.2 tx5
x5.1
Pearson Correlation 1 .619** .875**
Sig. (2-tailed) .000 .000
N 100 100 100
x5.2
Pearson Correlation .619** 1 .922**
Sig. (2-tailed) .000 .000
N 100 100 100
tx5
Pearson Correlation .875** .922** 1
Sig. (2-tailed) .000 .000
N 100 100 100
**. Correlation is significant at the 0.01 level (2-tailed).
Correlations
Correlations
x6.1 x6.2 tx6
x6.1
Pearson Correlation 1 .493** .912**
Sig. (2-tailed) .000 .000
N 100 100 100
x6.2
Pearson Correlation .493** 1 .807**
Sig. (2-tailed) .000 .000
N 100 100 100
tx6
Pearson Correlation .912** .807** 1
Sig. (2-tailed) .000 .000
N 100 100 100
**. Correlation is significant at the 0.01 level (2-tailed).
Correlations
Correlations
x7.1 x7.2 tx7
x7.1
Pearson Correlation 1 .583** .888**
Sig. (2-tailed) .000 .000
N 100 100 100
x7.2
Pearson Correlation .583** 1 .891**
Sig. (2-tailed) .000 .000
N 100 100 100
tx7
Pearson Correlation .888** .891** 1
Sig. (2-tailed) .000 .000
N 100 100 100
Correlations
Correlations
y1 y2 y3 y4 y5 ty
y1
Pearson Correlation 1 .637** .169 .137 .209* .561**
Sig. (2-tailed) .000 .094 .175 .037 .000
N 100 100 100 100 100 100
y2
Pearson Correlation .637** 1 .567** .689** .566** .945**
Sig. (2-tailed) .000 .000 .000 .000 .000
N 100 100 100 100 100 100
y3
Pearson Correlation .169 .567** 1 .532** .039 .678**
Sig. (2-tailed) .094 .000 .000 .702 .000
N 100 100 100 100 100 100
y4
Pearson Correlation .137 .689** .532** 1 .672** .834**
Sig. (2-tailed) .175 .000 .000 .000 .000
N 100 100 100 100 100 100
y5
Pearson Correlation .209* .566** .039 .672** 1 .637**
Sig. (2-tailed) .037 .000 .702 .000 .000
N 100 100 100 100 100 100
ty
Pearson Correlation .561** .945** .678** .834** .637** 1 Sig. (2-tailed) .000 .000 .000 .000 .000
N 100 100 100 100 100 100
LAMPIRAN
OUTPUT UJI RELIABILITAS
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases
Valid 100 100.0
Excludeda 0 .0
Total 100 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha N of Items
.879 3
Item Statistics
Mean Std. Deviation N
x1.1 3.87 .630 100
x1.2 4.09 .668 100
x1.3 4.08 .720 100
Scale Statistics
Mean Variance Std. Deviation N of Items
12.04 3.291 1.814 3
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases
Valid 100 100.0
Excludeda 0 .0
Total 100 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha N of Items
Item Statistics
Mean Std. Deviation N
x2.1 2.95 1.095 100
x2.2 3.79 .782 100
x2.3 3.75 .821 100
x2.4 3.68 .875 100
Scale Statistics
Mean Variance Std. Deviation N of Items
14.17 6.082 2.466 4
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases
Valid 100 100.0
Excludeda 0 .0
Total 100 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha N of Items
.608 4
Item Statistics
Mean Std. Deviation N
x3.1 3.69 .825 100
x3.2 3.66 .807 100
x3.3 2.73 1.081 100
x3.4 3.39 .790 100
Scale Statistics
Mean Variance Std. Deviation N of Items
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases
Valid 100 100.0
Excludeda 0 .0
Total 100 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha N of Items
.776 4
Item Statistics
Mean Std. Deviation N
x4.1 3.63 .837 100
x4.2 3.28 .805 100
x4.3 3.78 .596 100
x4.4 3.74 .733 100
Scale Statistics
Mean Variance Std. Deviation N of Items
14.43 5.359 2.315 4
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases
Valid 100 100.0
Excludeda 0 .0
Total 100 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha N of Items
Item Statistics
Mean Std. Deviation N
x5.1 3.71 .656 100
x5.2 3.52 .822 100
Scale Statistics
Mean Variance Std. Deviation N of Items
7.23 1.775 1.332 2
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases
Valid 100 100.0
Excludeda 0 .0
Total 100 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha N of Items
.632 2
Item Statistics
Mean Std. Deviation N
x6.1 3.77 .827 100
x6.2 3.79 .574 100
Scale Statistics
Mean Variance Std. Deviation N of Items
7.56 1.481 1.217 2
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases
Valid 100 100.0
Reliability Statistics Cronbach's Alpha N of Items
.736 2
Item Statistics
Mean Std. Deviation N
x7.1 3.51 .611 100
x7.2 3.73 .617 100
Scale Statistics
Mean Variance Std. Deviation N of Items
7.24 1.194 1.093 2
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases
Valid 100 100.0
Excludeda 0 .0
Total 100 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha N of Items
.792 5
Item Statistics
Mean Std. Deviation N
y1 3.83 .378 100
y2 3.72 .514 100
y3 3.83 .493 100
y4 3.85 .479 100
y5 3.92 .339 100
Scale Statistics
Mean Variance Std. Deviation N of Items
LAMPIRAN
OUTPUT UJI REGRESI LINIER BERGANDA
Regression
Descriptive Statistics
Mean Std. Deviation N
Keputusan Memilih Prodi (Y) 3.8300 .32952 100
Produk (X1) 4.0133 .60473 100
Harga (X2) 3.5425 .61654 100
Lokasi (X3) 3.3675 .59930 100
Promosi (X4) 3.6075 .57872 100
Orang (X5) 3.6150 .66612 100
Bukti Fisik (X6) 3.7800 .60853 100
Proses (X7) 3.6200 .54643 100
Variables Entered/Removeda Model Variables Entered Variables
Removed
Method
1
Proses (X7), Bukti Fisik (X6), Harga (X2), Orang (X5), Lokasi (X3), Produk (X1), Promosi (X4)b
. Enter
a. Dependent Variable: Keputusan Memilih Prodi (Y) b. All requested variables entered.
Model Summaryb Model R R Square Adjusted R
Square
Std. Error of the Estimate
Durbin-Watson
1 .751a .564 .531 .22562 2.231
a. Predictors: (Constant), Proses (X7), Bukti Fisik (X6), Harga (X2), Orang (X5), Lokasi (X3), Produk (X1), Promosi (X4)
b. Dependent Variable: Keputusan Memilih Prodi (Y)
ANOVAa
Model Sum of Squares df Mean Square F Sig.
1
Regression 6.067 7 .867 17.027 .000b
Residual 4.683 92 .051
Total 10.750 99
a. Dependent Variable: Keputusan Memilih Prodi (Y)
Coefficientsa Model Unstandardized
Coefficients
Standardize d Coefficients
t Sig. Correlations Collinearity Statistics
B Std. Error
Beta
Zero-order
Partial Part Toleranc e
VIF
1
(Constant) 1.349 .231 5.829 .000
Produk (X1) .097 .043 .179 2.275 .025 .464 .231 .157 .767 1.304 Harga (X2) .090 .039 .168 2.330 .022 .364 .236 .160 .906 1.103 Lokasi (X3) .103 .044 .188 2.332 .022 .447 .236 .160 .727 1.375 Promosi (X4) .104 .049 .182 2.118 .037 .542 .216 .146 .641 1.560 Orang (X5) .073 .038 .147 1.924 .057 .417 .197 .132 .806 1.241 Bukti Fisik (X6) .104 .042 .192 2.488 .015 .441 .251 .171 .795 1.257 Proses (X7) .108 .050 .180 2.152 .034 .507 .219 .148 .680 1.470 a. Dependent Variable: Keputusan Memilih Prodi (Y)
NPar Tests
One-Sample Kolmogorov-Smirnov Test
Unstandardized Residual
N 100
Normal Parametersa,b MeanStd. Deviation .21749284.0000000
Most Extreme Differences
Absolute .099
Positive .072
Negative -.099
Kolmogorov-Smirnov Z .990
Asymp. Sig. (2-tailed) .281
a. Test distribution is Normal. b. Calculated from data.
