i
POLITICAL JARGON USED BY BARACK OBAMA’S CAMPAIGN FOR THE US PRESIDENT ELECTION
THESIS
By :
TAUFIK HERMANSYAH
09360231
ENGLISH DEPARTMENT
FACULTY OF TEACHER TRAINING AND EDUCATION
UNIVERSITY OF MUHAMMADIYAH MALANG
ii
POLITICAL JARGON USED BY BA
RACK OBAMA’S
CAMPAIGN FOR THE US PRESIDENT ELECTION
THESIS
This thesis is submitted to meet on of the requirements to
Achieve Sarjana degree in English Education
By :
TAUFIK HERMANSYAH
09360231
ENGLISH DEPARTMENT
FACULTY OF TEACHER TRAINING AND EDUCATION
UNIVERSITY OF MUHAMMADIYAH MALANG
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PERNYATAAN
Yang bertanda tangan di bawah ini adalah saya:
Nama : Taufik Hermansyah
NIM : 09360231
Program Studi : Pendidikan Bahasa Inggris
Fakultas : Keguruan dan Ilmu Pendidikan
Dengan ini saya menyatakan bahwa dalam skripsi ini tidak terdapat karya yang pernah diajukan untuk memperoleh gelar kesarjanaan di suatu Perguruan Tinggi, dan menurut pengatahuan saya tidak terdapat karya tulis dan pendapat yang pernah ditulis atau diterbitkan oleh orang lain, kecuali yang secara tertulis diacu dalam Skripsi ini dan disebutkan dalam daftar pustaka.
Malang, 17 Oktober 2015
vi
MOTTO AND DEDICATION
Every problem that comes in life is God's way of preparing
yourself for the future.
You are never too old to set another goal or to dream a new
dream.
DEDICATION
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ACKNOWLEDGEMNENT
Alhamdulillah, all praise be to Allah SWT, as the main source of strength
who always gives strength and patience to finish this thesis. Shalawat and
greetings may always be upon to the holy prophet, Muhammad SAW and his
family.
The researcher would like to express her deepest gratitude to the first
advisor Dian Arsitades Wiranegara, M.Pd, and the second advisor Rahmawati
Khadijah Maro, S.Pd, M.PEd for their suggestion, invaluable guidance and advice
during the consultation period, and their comments, valuable time, and correction
during the completion of this thesis. I would say thanks to Muhammadiyah
University of Malang and English Departement which have given me chance to
study, to get the knowledge and many experience.
The researcher also thanks to beloved father Imam Supardi, S.Pd and
beloved mother Tunayah for all love, support and motivation. The researcher
thanks to older brother Arief Hendi Irawan, S.T, and Johan Dwi Cahyanto, A.Md
for their motivation and support. And also the researcher would say thanks to his
sister in law Kifnia Dewi Anggraeni and Dinda Irawan for their support and
motivation. Thanks to my English Department’s friends Feri Budi Arifyanto, Dadan Yulfian Adigara, Ibrahim, Aditya Agung Setiawan, Ervan Kristiansyah,
Ulum Vahidin, Dimas Mawardi Parlindungan, Imaduddin Qowim, Zainal, Benni
Indo, Sandhya Purnama Putra, Mukhlison, Shidiq Putra Romadhani, Syahrial
Fachrur Rozi and for all of friends who cannot mention one by one for their
encouragement, love, care, suggestion and pray so that the researcher can finish
this thesis. Hopefully, Allah SWT will always bless all of them. Amin
Malang, September 3, 2015
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CHAPTER II: REVIEW OF RELATED LITERATURE 2.1 Sociolinguistic ... 7
2.2 Language and Society ... 7
2.3 Language and Coommunication ... 9
2.4 Speech Community ... 9
2.5 Language Variatons ... 10
2.5.1 Dialect ... 10
2.6 Barack Obama’s Campaign ... 19
CHAPTER III: RESEARCH METHODOLOGY 3.1 Research Design ... 20
3.2 Research Object ... 21
3.3 Research Instrument ... 22
3.3.1 Observation ... 22
3.3.2 Document Analysis ... 23
3.4 Data Collection ... 24
3.5 Data Analysis ... 25
CHAPTER IV: RESEARCH FINDINGS AND DISCUSSIONS 4.1 Findings ... 26
4.1.1 Political Jargons Used by Barack Obama’s Campaign for The US Predential Election ... 26
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Campaign for The US Predential Election ... 27 4.2 Discussions ... 46
CHAPTER V: CONCLUSION AND SUGGESTION
5.1 Conclusion ... 48 5.2 Suggestion ... 49
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REFERENCES
Agha, Asif. 2007. Studies in the Social and Cultural Foundations of Language 24. New York. Cambridge University Press
Angrosino, Michael. 2007. Naturalistic Observation (Qualitative Essential). Florida : Left Coast Press
Ary. Donald. 2002. Introduction to Research in Education (Fourth Edition). USA. Blackwell Publishers
Ary, Donald. 2009. Introduction to Research in Education, 8th Edition. Canada: Wadsworth Publishing
Benenson, Bob.2008.Elections A to Z Third Edition. Washington DC: CQ Press
Bogdan and Bicklen. 2006. Qualitative Research for Education: An Introduction
to Theories and Methods (Fourth Edition). New York. : Pearson Education
Fromkin, Victoria. 2003. An Introducton to Language Seventh Edition. Boston.
(Accesed on Monday, 9 of March 2015, 03.30 P.M)
Hughes, Vincent. 2012. USA Electionsin Brief. USA :Bureau Of International Information Programs
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Mesthrie, Rajend. 2009. Introducing Sociolinguistics, Second Edition. Edinburgh: Edinburgh University Press
Meyerhoff, Meriam. 2006. Introducing Sociolinguistic. New York : Routledge
Yule, George. 2006. The Study of Language: An Introduction. Cambridge: Cambridge University Press
Medeiros. De Micahael. 2009. Remakable People Barack Obama. New York. Weigl Publisher Inc.
Trask. 1999. Key Concepts in Language and Linguistic. New York : Routledge
Wardaugh, Ronald. 2002. An Introduction to Sociolinguistic. Oxford: Blackwell Publishers
Singh, Robert.2002. American Politics and Society Today. Cambridge: Polity Press
Tyagi and Misra. 2011. Advanced technical communication.New Delhi: PHI Learning
Todd, Chuck and Sheldon Gawiser. 2009. How Barack Obama Won. New York. Vintage Book
Wardaugh, Ronald.1986. An Introduction to Sociolinguistic, Fifth Edition.
Oxford: Basil Blackwell
ϭ CHAPTER I
INTRODUCTION
This chapter discusses relevant point to tap in required information namely;
background of the study, the statement of problems, purpose of the study, the
significance of the study and the definition of key terms.
1.1 Background of the study
In society, language has an important role for human beings to communicate
with each other; people cannot be separated with language because language is what
the member of particular society use for communication. Wardaugh (2006:1) also
stated that “language is the member of particular society speaks”. Based on this
statement, language is a part of society and very important in social life for
communication. By using language, people can express their feeling, opinion, idea,
suggestion, and give advice in order to make an easier communication to each other.
A study about language is called linguistic. People use language to communicate
with their society.
Related with society, one of the linguistic branches study is sociolinguistic. It
studies about the relation between language and society. Sociolinguistics may be
usefully defined as the study of variation in language, or more precisely of variation
Ϯ
There are many factors that may impact to language in society such as culture
influences and technology advancement. The development of language is influenced
by society itself, so there are many kinds of language variation. They are including
dialect, registers, slang, colloquial, accent, pidgins, argot and jargon.
The language variation depends on two main focuses, which are focus on
user and focus on uses. The language focuses on user are dialect, idiolect, and social
dialect (sociolect), and the language focuses on uses are register, style and jargon.
According to Llamas et al (2007), jargon is technical or specialist vocabulary most
commonly associated with a professional or special interest group. The jargon
usually are having purposes in used, such as to make easy in communication, to
make short and understandable communication people or group of people with a
certain field of occupation. Jargon it’s also has a function to persuade of people in
community such as used in campaign and demonstration.
According to Tyagi and Misra (2011: 31), jargon is a word or expression used
by particular profession or group. Based on the theory, jargon is usually found in
community or group such as professions, since, law, academic, social community, or
even in campaign. On the previous research, Novita (2012) at Brawijaya University
studied about jargon “An analysis of jargon used in ‘Test’ rubrics of Pulsa tabloid”.
She found that there were 64 jargons which belong to information technology (IT)
ϯ
easier. Furthermore, Erna (2013) at Brawijaya University studied about “An analysis
of information technology (IT) jargon found in PC media magazine. She found that
there were 32 information technology jargons. In this thesis the researcher wants to
elaborate about jargon use in politics by Barack Obama’s campaign for the US
president election 2012.
The jargon is found an election campaign; it can be seen in election campaign
used by Barack Obama. He used some political jargon in US president election 2012.
On the other hand, his jargon is very popular and there are many people used it. This
phenomenon makes the researcher interested to be studied about it, because jargon
that used by Barack Obama’s has unique and very interesting to persuade American
People in US Presidential Campaign.
Based on the reason above, the researcher will discuss about jargon used by
Barack Obama’s campaign for the US president election in 2012. It can be said that
his campaign is worth-analysing as there are many kinds of his jargon are very
effective to win his presidential election. The researcher is interested in analyzing the
political jargon used by Barack Obama, because the jargon is unusual compare like
the other. Not only the jargon used by Barack Obama, but also in this research the
researcher wants to analyse and describe the meaning of the jargon.
ϰ
Based on the background of the study above, this research tries to answer the
problems as follows:
1. What are political jargons used by Barack Obama’s Campaign for The US
Presidential Election?
2. What are the meanings of political jargons used by Barack Obama’s
Campaign for The US Presidential Election?
1.3 Purpose of the Study
The purposes of the study should be stated clearly from the beginning as the
principle guidance. They are formulated as follows:
1. To find out the political jargon used by Barack Obama’s campaign for the
US president election.
2. To identify the meaning of political jargon used by Barack Obama’s
campaign for the US president election.
1.4 Significance of the Study
By conducting this research, the researcher greatly expects the result of this
research can give contribution in sociolinguistics fields especially in language
varieties. For the English department students, hopefully this result can enrich new
ϱ
The result of this research has both theoretical and practical values.
Theoretically, the writer expects that the result of this research can give contribution
to the readers to learn and develop their knowledge especially on jargon. Practically,
this research is important for the readers, because political jargon used by Barack
Obama are different with jargon used by others in general because it is very
significant to persuade American voters in the US President Election.
The researcher hopes that the result of this research can be used as reference
for readers who want to research and share their knowledge to others about jargon. In
additon, the result of this research may be used by other researcher and will
encourage them to carry out similar studies.
1.5 Scope and Limitation
The scope of this research is political jargon words and meaning that were
speech by Barack Obama’s; the limitation of this research is political jargon words
and meaning used by Barack Obama’s campaign on 2012 US president election.
1.6 Definition of Key Terms
The following definitions are intended to make the readers have
understanding or perception of some terms used in this research. To avoid ambiguity
and misunderstanding, the writer gives the definition of key terms. The terms are
ϲ
1. Jargon is a special word to the member of profession or group, e.g.,
airstream mechanism for phoneticians (Fromkin, 2003:585).
2. US election occurs in every even-numbered year for congress and some states and local government in the United States (Hughes, 2012:3).
3. Barack Hussein Obama is the first African-American chosen to run for president for a major U.S. political party (Weigl Publishers Inc, 2009:5).
4. Political Jargon is the words and phrases or special terms that may affect the political discourse to acquire the confidence of the public in the political
