CHAPTER I
INTRODUCTION
In this chapter, the researcher presents about background of the study, the
problem of the study, purpose of the study, significance of the study, scope and
limitation of the study and definition of key term.
1.1Background of the Study
Language is an important instrument for human being. Actually, language
can not be separated from human being life. Additionally, language also has
several functions such as Lingua Franca, business of communication tool and
many more. For instance, people can share their ideas, feelings and interests by
using language to communicate with each other in social life. In fact, it is usually
called as communication. Communication is included two parties; speaker and
receiver. Speaker means that a person who shares any messages such as sharing
ideas, feelings and interests by using language for a communication. On the other
hand, receiver is a person who receives those messages or listens everything that
speaker said. As the result, language is used as a tool for communication between
speaker and the receiver.
Since language is used over generations in a society, it is not deniable that
language is influenced by society itself. In society, people can group together for
one or more reasons based on their background, such as social status, religion,
culture, profession and so on. Moreover, they create many kinds of language
variation which is influenced by the society such as dialect, jargon, slang, and
According to Wardhaugh (2015: 53), register is one of the objects of the
study in sociolinguistics that refers to a set of language items which are associated
with discrete occupational or social groups. It means that registers used by the
community members who have the same particular occupation or social
communities such as in doctors, teachers, basketball players, football players and
many others communities.
In society, there are many communities that used register in their daily
communication in order to simplify their communication. Each community has
their own characteristic of terms or utterances such as in entrepreneur of clothes.
For instance, it will be easier for someone who wants to buy a jacket in an online
shop by saying, “WTB this jacket.” rather than “I want to buy this jacket, and please do not sell it to anyone else”. The first term or utterance is the sample
expression of register that is used in order to book a certain product. Based on the
explanation before, it indicates that register has the strong relationship with
certain community.
Nowadays, since the progress of technology is increasing significantly;
everything of human being life can be facilitated by the internet connection.
Mostly, people use the internet connection everyday to find what they want, what
they need and even to have communication. Because of that, the entrepreneur can
be optimized online communication to promote the product which demanded by
the other people by using online communication.
Lindegaard (2012: 3) states:
they are users or business partners, individuals or crowds, known or
which is used to communicate with different individual or user who is known and
unknown. People can be connected by media users are more than what they can
imagine because the virtual partners he or she has is various, whether they are
businessmen or not. The social media also has the advantage side that is a new
innovation for entrepreneur which gets an opportunity to solve problems, bring
new products and service to market.
People create an account in social media such as in Facebook, Twitter,
Instagram, and so on for communication with their partner via online. the social
medias have group and fans page tool. It means that they can create community in
social media. It looks like a community of entrepreneur of clothes in social media.
They use specialized communication to discuss about business, product
promotion, trading, bargaining, capital transactions activities, and so on in media
social.
The community of entrepreneur clothes in social media means that the
groups of human being who are able to use good opportunity in this digital era.
businesses. In order to communicate among their groups easier, simpler, more
interesting, and unique, they have particular words which have special meanings
and functions. Unfortunately, only the members of the group are able to
comprehend its meanings.
In this research, the researcher focuses on registers that are used by
entrepreneur of clothes in Facebook as social media. Facebook is a social media
which has good opportunity for this community and because the Facebook page is
more dynamic than a website and easier to create and maintain. It has tools that
allow its users to communicate easily with business clients. The researcher studies
the terms or utterance which has strong relationship with register used in the
community that has the relationship with the business world, whether the general
terms or the new ones.
From the reason above, the researcher is eager to analyze registers that are
used by entrepreneur of clothes community as phenomena of variation language
in sociolinguistic entitling “An Analysis of Register Used by The
Entrepreneurial Clothes Community in Facebook as Social Media”.
1.2 The Problem of the Study
In line with the background of the study above, the problems are
formulated as follows:
1. What are the registers used by entrepreneur of clothes communities in
Facebook as social media?
2. What are the types of the register used by entrepreneur of clothes
3. What are the words formations found in the terms or utterances that are
categorized as register used by entrepreneur of clothes communities in
Facebook as social media?
4. What is the most dominant type of word based on word formation which is
contained in those registers used by the entrepreneur of clothes
communities in Facebook as social media?
1.3 Purpose of the Study
1. To find out registers used by entrepreneur of clothes communities in
Facebook as social media.
2. To find out the types of the register used by entrepreneur of clothes
communities in Facebook as social media
3. To find out the word formations that found in those registers used by
entrepreneur of clothes communities in Facebook as social media.
4. To find out the most dominant the word formation which contained in
those registers used by entrepreneur of clothes communities as social
media.
1.4 Significance of the Study
This research will give two benefits theoretically and practically.
1. Theoretically
This research is conducted to support the register theory in the
development of sociolinguistic theories. In addition, hopefully this study will be
2. Practically
The educators and the lecturers would obtain meaningful information of
register that are used by entrepreneurial clothes communities in social media. The
results of the study are contributed for:
a. The lecturers
The researcher hopes that this research would be beneficial for the
lecturers to enrich the references of register that is found in entrepreneurial
clothes communities in social media.
b. The researchers
The researcher hopes that this research can be used as a reference for those
who are eager to analyze the register as a language of variety and they
would comprehend terms and get information of the register used by
entrepreneurial clothes communities in social media.
c. The readers
The researcher hopes that the readers can gain information of register used
by entrepreneurial clothes communities in social media.
1.5 Scope and Limitation of the Study
There are many kinds of language variety that can be found in society in
their social life such as dialect, jargon, slang, colloquial, register, and others. In
this research, the scope of this research is register. However, the researcher
limited his research on register used by entrepreneurs of clothes community in
1.6 Definition of Key Term
1. Register is one of phenomena in a society that refers to a set of language
items which are associated with discrete occupational or social groups
(Wardhaugh, 2015: 53).
2. The entrepreneur is someone who is willing to bear a risk for new venture
if there is a significant chance for profit. Others emphasize the
entrepreneur of role as an innovator who markets his innovation that the
market demands and are not currently being supplied (Kerry, 2006: 1).
3. Social media is digital tool that facilities for people to communicate with
another user of social media by using the internet connection (Lindegaard,
2012: 3).
4. Facebook is created in 2004 for college students to socialize online.
However, it is also expanded into a powerful tool for businesses to connect
with customers. A Facebook page is more dynamic than a website and to
be easier to create and maintain. It has tools that allow human being to
interact easily with clients and showcase their business and its culture
(Spencer, 2012: 17).
5. Entrepreneur of clothes community is some groups of human beings who
alliance in specific locations and are usually associated with the same
AN ANALYSIS OF REGISTER USED BY ENTREPRENURIAL
CLOTHES COMMUNITY IN FACEBOOK AS
SOCIAL MEDIA
THESIS
By:
FANARI PRIBADI SUKMA
201110100311208
ENGLISH DEPARTMENT
FACULTY OF TEACHER TRAINING AND EDUCATION
UNIVERSITY OF MUHAMMADIYAH MALANG
AN ANALYSIS OF REGISTER USED BY ENTREPRENURIAL
CLOTHES COMMUNITY IN FACEBOOK AS
SOCIAL MEDIA
THESIS
This thesis is submitted to meet one of requirements to achieve Sarjana Degree in English Education
By:
FANARI PRIBADI SUKMA
201110100311208
ENGLISH DEPARTMENT
MOTTO AND DEDICATION
“Everyone has failed attempt. You have to spend a
lot of your failed attempts when you are in young.”
(Dahlan Iskan)
DEDICATION
I hereby dedicate this thesis for:
1. University of Muhammadiyah Malang
2. All of the English department lectures of University of Muhammadiyah
Malang
3. My beloved father, my mother and all of my family
4. All of my friends in English department 2011
ACKNOWLEDGMENT
Alhamdulillah, many thanks to Allah SWT who grant health, blessing,
inspirations, spirit and guidance to the researcher in order to accomplish this
thesis entitled: “An Analysis of Register Used by The Entrepreneurial Clothes
Community in Facebook as Social Media”.
Firstly, the researcher would like to say many thanks to beloved advisors
Dra. Erly Wahyuni, M.Si and Dr. Sri Hartiningsih, M.M for their insight,
guidance, support and patience. The researcher realizes that without them, this
thesis would not have been finished.
Additionally, the writer would like to say thanks to: 1) The Dean of the
Faculty of Teacher Training and Education, Dr. Poncojari Wahyono, M.Kes, 2)
The Head of English Department, Drs. Sudiran, M.Hum, 3) The researcher’s parents for giving their fully support both emotionally and financially, 4) All
lecturers of English Department, and 5) All of my friends G14: Rizani Rahadian
Mochtar, Herdy Hari Susanto, Nanda Rizky M, Ahmad Rifky, Lalu Taqi, Fadjrin
Burhan, Faisal Zulmi Baraaz, Hosy Anwar, Toriq Firmansyah.
This thesis is submitted to fulfill the requirement to achieve Bachelor
Degree of English Department. The researcher hopes to be able to provide useful
knowledge and information to the readers. And the researcher is pleased to accept
more suggestion and contribution from the reader for the improvement of this
TABLE OF CONTENT
COVER ... ii
APPROVAL ... iii
THESIS DEFEND ... iv
STATEMENT OF WORK’S ORIGINALITY ... v
MOTTO AND DEDICATION ... vi
1.4 Significance of the Study ... 5
1.5 Scope and Limitation of the Study ... 6
1.6 Definition of Key Term... 7
CHAPTER II: REVIEW OF RELATED LITERATURE 2.1 Language Variation ... 8
2.4.1 The Types of Word Based on Word Formation... 12
2.4.2.3 Verb Phrase ... 15
2.4.2.4 Adverb phrase ... 15
2.5 The Definition of Entrepreneur ... 16
2.6 The Definition of Social Media ... 16
2.7 The Definition of Facebook ... 17
2.8 The Benefits of Facebook as Social Media for Entrepreneur ... 18
CHAPTER III: RESEARCH METHOD 3.1 Research Design ... 20
3.2 Research Object ... 21
3.3 Data Collection ... 22
3.3.1 Research Instrument... 22
3.3.2 Procedures of Data Collection ... 22
3.4 Data Analysis Technique ... 23
3.4.1 Data Selection ... 24
3.4.2 Data Reduction... 24
3.4.3 Identification of Data ... 24
3.4.4 Analysis Data ... 25
CHAPTER IV: RESEARCH FINDINGS AND DISCUSSION 4.1 Research Finding ... 26
4.1.1 Registers Used By Entrepreneur of Clothes Communities in Facebook as Social Media ... 26
4.1.2 The Word Formation Found in Registers Used By Entrepreneur of Clothes Communities in Facebook as Social Media ... 29
4.1.2.1 Acronym ... 29 Facebook as Social Media ... 32
4.1.5 The Types of Registers Used by The entrepreneur of clothes communities in Facebook as social media ... 32
4.1.5.1 Casual ... 32
4.1.5.2 Consultative ... 33
4.1.5.3 Intimate ... 34
4.1.5.4 Oratorical... 34
4.2 Discussions ... 35
CHAPTER V: CONCLUSION AND SUGGESTION
5.1 Conclusions ... 37 5.2 Suggestions ... 38
LIST OF TABLE
Table 1 Registers Used by the Entrepreneur of Clothes in Facebook as Social Media ... 26 Table 2 Registers Used by Entrepreneur of Clothes in Facebook as Social
Media in The Form of Acronym... 29 Table 3 Registers Used by Entrepreneur of Clothes in Facebook as Social
Media in The Form of Compounding ... 31 Table 4 Registers Used by the Entrepreneurs Clothes in Facebook as Social
Media in The Form of Phrase ... 31 Table 5 Registers Used by the Entrepreneurs Clothes in Facebook as Social
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