ABSTRACT
The
expansion of business world is
directed
to increase the perticipative role
of people
in
helping for cleareance of product
distribuion.
'Therefore the member of
population plays important role
to
make clearer the improvement of a group of
peoople. Those who play important role in
this
case including
Harian
Umum
reatailers who disseminate information media for
all
of community
to
know the
recent progress and development
in
a certain country.
Activity of this
Harian Umum reatailer ives significant
distribution
to
compaby in term of economic and also for member of community who presents either
special or public informations. Thus, the writer is inteested to choose this topic, how
the opinion of newspaper Harian Umwn retailer is. This research is located at Medan
as capital town of Nor! Sumatera province, in which occurs economic activity in
relation with
information,
Based on the research conducted indicated, that variable of capital level (X
Il.
sale level
(X
2)and experience of business
(X
3)give explanation
to
variable of income
level (Y) of Harlan Umum retailer. Therefre, it is important for Hanan Unwm retailer
to increase the capital and credit management by bank
in
order to have the shop to do
their activity in term of newspaper sale to prevent from disturbing
the
urban order.
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