Video Advertisement For KUTKM : A Study On Persuasive Advertising.
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Theoretically, this research can enrich the study on pragmatic especially on the English terms used in educational institutional tagline. Research
After analyzing data, despite finding the intended meanings of the airline advertisement slogans, this research also find 35 of conversational implicature and 1 of
Based on the analysis above, the result of illocutionary acts that belonging in persuasive expression found in The Jakarta Post February 10-16 2014 advertisement
This study is conducted to research on how the impact of YouTube advertising on Malaysian Purchase Intention which are influenced by perceived credibility, para-social interaction,
The representation of sexually powerful women Source: Social Media @lorealparis Model in figure 5b can be seen worn more open necklines clothing by revealing the part of chest on the
There were seven types of persuasive strategy used in the slogan advertisement, there are: rationalization 12 data, identification 10 data, suggestion 10 data, conformity 4 data,
Pemilihan sampel dilakukan dengan sistem undian menggunakan kelas-kelas yang ada, dan sampel yang terpilih dalam penelitian ini terdiri dari dua kelas yaitu kelas VIII.5 yang berjumlah
Comparing to research conducted by Fauzan, 2013 entitled “Persuasive Strategies Used In Captions of Cigarette’s Advertisement’, found that, on slogan “Men Have Taste” for example, in
