What ageLOC is:
Nu Skin Enterprises’ platform to become the world’s leading anti-aging company
Nu Skin’s Competitive Advantage: other companies focus on the signs of aging (lines, wrinkles, etc.). ageLOC attacks both the signs and the sources of aging
There are many sources of aging, but the ultimate source of aging is found in our genes
Virtually everything we encounter influences our genes: diet, stress, sleep, pollution, smoking, etc. Until recently, science has not be able to understand how nutrition and skincare products influence our genes
Nu Skin has aggregated unique, proprietary ways to isolate clusters of genes that are critical to the aging process
With proprietary formulas, Nu Skin’s ageLOC products will help to reset and support “Youth Gene Clusters,” the genes that help to preserve youthfulness —leading to preventative and corrective benefits
Products developed in consideration of the impact they have on genes will likely have benefits surpassing those developed with no regard for the impact of that product on genes
Galvanic Spa gels include ageLOC ingredients to battle arNOX, a source of aging identified by Nu Skin research over the past 4 years
A daily use ageLOC skincare regimen containing a broader spectrum of ageLOC ingredients focused on genes will launch in October
In the future, additional Nu Skin and Pharmanex products will be infused with other ageLOC ingredients to battle aging at the ultimate source—our genes. In the future, it is almost certain that other companies will try to mimic Nu
Skin’s approach to product development
What ageLOC is NOT:
ageLOC should not be characterized as gene therapy, genetic engineering, gene splicing, gene modulation, epigenetics, or any other similar terms. All of these terms relate to specific approaches to influencing genes. Nu Skin’s approach is a new approach to developing products designed to support healthy genetic functioning and should not be confused with other approaches
ageLOC products cannot be characterized as diagnosing, curing or mitigating disease—any such claims require FDA approval, which will not be secured by Nu Skin for ageLOC formulations
ageLOC products will not make us immortal
