DAFTAR PUSTAKA
BUKU
Aaker, David A. and John G. Myers. Advertising Management. India: Prentice Hall of India, Private Ltd. 1983
____________. Managing Brand Equity: Capitalizing on The Value of a Brand
Name. New York: The Free Prees. 1991
Abadi, Saka, dkk. Marketing Public Relations : Upaya Memenangkan
Persaingan Melalui Pemasaran Yang Komunikatif. Jakarta: PT Ikrar
Mandiri. 1994
Adinur, Nurhuda, Wiryono Erwin Lebe, dan Irmulan Sati T. Perhumas Dalam
Warna: Menyusun Strategi, Membangun Korporasi dan Menjaga Reputasi. Jakarta: BPP Perhumas Bidang Komunikasi. 2004
Anggoro, M. Linggar. Teori dan Profesi Kehumasan Serta Aplikasinya di
Indonesia. Jakarta: Bumi Aksara. 2002
Ardianto, Elvinaro. Public Relations: Suatu Pendekatan Praktis Kiat Menjadi
Komunikator dalam Berhubungan dengan Publik dan Masyarakat.
Bandung: Pustaka Bani Quraisy. 2004
Armstrong, Gary and Philip Kotler. Prinsip-Prinsip Pemasaran, Jilid 1, Edisi
kedelapan, Terj. Damos Sihombing. Jakarta: Erlangga. 2000
Assegaff H., Dja’far. Hubungan Masyarakat Dalam Praktek. Jakarta: Ghalia Indonesia. 1982
Batra, Rajeev, John G. Myera and David A. Aaker. Advertising Management,
5th Edition. New Jersey: Prentice Hall International Editions. 1996
Belch, George E. dan Michael A. Belch, Advertising and Promotion; An
Integrated Marketing Communication Perpective, 5th edition. New York:
McGraw Hill. 2001
Bovee, Courtland L., and William F. Arens. Contemporary Advertising, 4th
Edition. Boston: Richard D. Irwin Inc. 1992
Bungin, Burhan. Metodologi Penelitian Kuantitatif. Jakarta: Kencana Prenada Media Group. 2005
Caples, John. How to Make Your Advertising Make Money. New Jersey: Prentice Hall. 1983
Creswell, John. W.. Reseach Design: Pendekatan Kualitatif dan Kuantitatif. Jakarta: KKIK Press. 2002
Cultip, Scott M., Allen H. Center, Glem M. Broom. Effective Public Relations, 8th edition. Penerbit: Upper Saddle River, NJ: Prentice Hall. 1999
____________. Effective Public Relations, 8th edition. New Jersey: Prentice Hall, 2000
Duncan, Tom. Integrated Marketing Communications – Using Advertising and
Promotions to Build Brands. New York: Mc Graw. 2000
_____________. Principles of Advertising & Integrated Marketing
Communication, 2nd Edition. New York: McGraw Hill/Irwin. 2005
Effendy, Onong Uchjana. Hubungan Masyarakat : Suatu Studi Komunikologis. Bandung: PT Remaja Rosdakarya. 1992
Fill, Chris and Tony Yeshin. Postgraduate Diploma Syllabus: Integrated
Marketing Communications. Oxford: The Chartered Institute of
Marketing. 2001
Hamidi. Metode Penelitian dan Teori Komunikasi. Malang: UMM Press. 2007 Harris, Thomas L. Marketer’s Guide to Public Relations. New York: John
Wiley & Sons, Inc. 1991
Hasan, Iqbal. Pokok-Pokok Materi Metode Penelitian dan Aplikasinya. Bogor: Ghalia Indonesia. 2002
Hawkins, Del I., Roger J. Best and Kenneth A. Coney. Consumer Behavior:
Building Marketing Strategy. New York: McGraw Hill Companies Inc.
2001
Hollensen, Svend. Global Marketing: A Market – Responsive Approach. Hertfordshire: Prentice Hall Europe. 1998
Hopkins, Michael. The Planetary Bargain, Corporate Sosial Responsibility
Matters. London: Earthscan Publications Ltd. 2003
Iggers, Jeremy. Good News, Bad News: Journalism Ethics and the Public
Interest. USA: Westview Press. 1999
Iriantara, Yosal. Community Relations: Konsep dan Aplikasinya. Bandung: Simbioda Rekatama Media. 2004
Jefkins, Frank. Public Relations, terjemahan Haris Munandar. Jakarta: Erlangga. 1996
Kasali, Rhenald. Manajemen Public Relations: Konsep dan Aplikasinya di
Indonesia. Jakarta: Pustaka Utama Grafiti. 2003
Keagan, Warren, J. Sandra E. Moriarty, and Thomas E. Duncan. Marketing,
2nd Edition. London: Prentice Hall International. 1995
Kitchen, Philip J.. Public Relations: Principles and Practice, 1st Edition. Thomson Business Press. 1997
Kotler, Philip. Manajemen Pemasaran. Jakarta: Perinhalindo. 1996
___________. Manajemen Pemasaran: Edisi Milenium Bahasa Indonesia,
alih bahasa oleh Hendra Teguh & Benjamin Molan. Jakarta: PT
Prenhallindo. 2002
Kotler, Philip and Gary Amstrong. Dasar-Dasar Pemasaran Jilid 1, 9th
Edition, alih bahasa: Alexander Sindoro. New Jersey: Upper Saddle River.
2001
Kotler, Philip and Nancy Lee. Corporate Social Responsibility: Doing The
Most Good For Your Company and Your Cause. New Jersey: John
Wiley & Sons, Inc. 2005
Kriyantono, Rahmat. Teknik Praktis, Riset Komunikasi. Jakarta: Kencana Prenada Media Group. 2006
L’Entang, Jacquie and Magda Piezka. Critical Perspective in Public Relations,
1st Edition. University of Stirling: Thomson Business. 1996
Malo, Manase. Metode Penelitian Sosial Jilid 1-5. Jakarta: Penerbit Karunia Univ Terbuka.1985
__________. Metode Penelitian Sosial. Jakarta: Universitas Terbuka.1986 Muhadjir, Noeng. Pengukuran Kepribadian: Telaah Konsep dan Teknik
Penyusunan Test Psikomotorik dan Skala Sikap. Yogyakarta: Rake
Sarasin. 1994
Newman,W. Laurance. Social Research Methods Qualitative and Quantitative
Approach, 3rd edition. USA: Allyn & Bacon
__________. Social Research Methods Qualitative and Quantitative
Approach, 4th edition. USA: Allyn & Bacon. 2000
Pickton, David and Amanda Broderick. Integrated Marketing Communications. England: Prentice Hall. 1999
Rakhmat, Jalaluddin. Psikologi Komunikasi. Bandung, PT Remaja Rosdakarya. 1996
Rhenald Kasali, Manajemen Public Relations: Konsep dan Aplikasinya di
Indonesia. Jakarta: Pustaka Utama Grafiti. 2003
Rubbin, Rebbeca J., Philip Palmgreen, and Howard E. Sypher.
Communication Research Measures: A Source Book. New Jersey:
Lawrence Erlbaum Associates, Inc. 1991
Ruslan, Rosady. Manajemen Humas & Manajemen Komunikasi, konsep dan
aplikasi. Jakarta:PT RajaGrafindo Persada. 1999
__________. Praktik dan Solusi Public Relations dalam Situasi Krisis dan
Pemulihan Citra. Jakarta: PT RajaGrafindo Persada. 1999
__________. Kiat & Strategi Kampanye Public Relations, Edisi Revisi. Jakarta: PT Raja Grafindo Persada. 2002
__________ Metode Penelitian Public Relations dan Komunikasi. Jakarta: PT RajaGrafindo Persada. 2003
__________. Metode Penelitian Public Relations dan Komunikasi. Jakarta: PT RajaGrafindo Persada. 2004
Russ, Frederic A. dan Charles A. Kirkpatric. Markering. Boston Toronto: Little Brown and Company. 1982
Sarwono, Jonathan. Analisis Data Penelitian Menggunakan SPSS. Yogyakarta: Andi. 2006
Severin, Werner J. and James W. Tankard, Jr. Communication Theories:
Origins, Methods, and Uses in The Mass Media, 3rd Edition. New York:
Longman. 1992
Shet, Jagdish N. dan Banwari Mittal. Customer Behaviour: A Managerial
Perspective. USA: Thompson South-Western. 2004
Singarimbun, Masri dan Sofian Effendi. Metode Penelitian Survei. Jakatra: PT Pustaka LP3ES. 1995
Smith, PR. Marketing Communication; An Integrated Approach. London: Kogan Page. 1993
Soemirat, Soleh dan Elvinaro Ardianto. Dasar-dasar Public Relations. Penerbit: PT Remaja Rosdakarya. 2005
Sudjana, Metode Statistika. Bandung : Tarsito.1996
Sukandarrmuidi. Metodologi Penelitian : Petunjuk Praktis Untuk Peneliti
Pemula. Yogyakarta: Gajah Mada University Press. 2004
Supramono dan Sugiarto. Statistika. Yogyakarta: Andi Offset. 1993
Thomas, Russel J., and W. Ronald Lane. Kleppner’s Advertising Procedure,
12th Edition. New Jersey: Prentica Hall International Inc. 1993
Tjager, I Nyoman, dkk. Corporate Governance: Tantangan dan Kesempatan
Bagi Komunitas Bisnis Indonesia. Jakarta: PT Prenhallindo. 2003
Tootenhan, Dennis H., et. al. Marketing Management: Cases & Reading. St. Monica. 1980
Triehardi, Cornelius. Step by Step Analysis Data Statistic. Yogyakarta: Andi. 2005
Wells, William, John Burnett, and Sandra Moriarty. Advertising Principles and
Practise, 5th Edition. New Jersey: Prentice Hall International Inc. 2000
Wilcox, Dennis L. dkk. Public Relations: Strategies and Tactics, 7th edition. Penerbit: Pearson Education Inc. 2005
WEBSITE
http://www.advertorial.org/what-is-an-advertorial.html.
www.prpundit.com/knowledge/prtool/nehal_medh.pdf
Amnesty International Irish Section, “What Is Corporate Sosial
Responsibility?”. www.amnesty.ie/netw/csr/csr1/sthtml)
A Definition of Corporate Social Responsibility, “Corporate Social
Responsibility – What Does It Mean?”www.mallenbaker.net
http://wwwextenza-eps.com/AMA/doi/abs/10.1509/jmkr
JURNAL
Park, Dong Jin dan Bruce K Berger, Journal of Public Relations Research, volume 16 no. 1. 2004
Sen, Shanker and Bhattacharya, CB. Journal of Marketing Research:
Consumer Reaction to Corporate Social Responsibility. 2001
MAJALAH