The Institution Image and Trust and Their Effect on the Positive Word of Mouth
Teks penuh
Gambar
Dokumen terkait
The results of the study found that influencers can have a positive effect on word of mouth, brand awareness, brand image and consumer purchasing decisions.. These results show
The purpose of this study was to examine the effect of job satisfaction and work motivation simultaneously and partially on the performance of junior high school (SMP) teachers
Jumlah penduduk yang bekerja di Provinsi Aceh pada Agustus 2015 mencapai 1,966 juta orang, berkurang sekitar 121 ribu orang jika dibandingkan dengan keadaan pada Februari
Temuan hasil penelitian ini juga mendukung temuan penelitian yang dilakukan oleh Tigor (2011), yang mengungkapkan bahwa lingkungan kerja dan komunikasi
The purpose of this research is to analyze the effect of electronic word of mouth (E-WOM) and brand image on the purchase decision of Netflix subscriptions in Medan city1.
The service quality variable has a positive significant relationship on word of mouth, the visitor satisfaction variable has a positive significant relationship on word of mouth,
1) Word of mouth has a positive and significant effect on brand image. This means that the better the information received from the word of mouth variable
The Influence of Electronic Word of Mouth (E-WOM) on Purchase Decision mediating by Brand Trust There is a positive significant impact between the electronic word of mouth (E-WOM)
