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AN ANALYSIS OF THE GENERIC STRUCTURE
IN THE JOB VACANCY ADVERTISEMENTS
IN THE JAKARTA POST ISSUED IN FEBRUARY 2013
By
PHRADHITYA INDRIE HAPSARI SUHARTO NIM 200932105
ENGLISH EDUCATION DEPARTMENT TEACHER TRAINING AND EDUCATION FACULTY
MURIA KUDUS UNIVERSITY 2013
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AN ANALYSIS OF THE GENERIC STRUCTURE IN THE JOB VACANCY ADVERTISEMENTS IN THE JAKARTA POST ISSUED IN FEBRUARY 2013
SKRIPSI
Presented to the University of Muria Kudus
In Partial Fulfillment of the Requirements for Completing the Sarjana Program in the Department of English Education
By
PHRADHITYA INDRIE HAPSARI SUHARTO NIM 200932105
ENGLISH EDUCATION DEPARTMENT TEACHER TRAINING AND EDUCATION FACULTY
MURIA KUDUS UNIVERSITY 2013
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MOTTO AND DEDICATION
MOTTO
Where there is a will, there is a way
Nothing impossible in our life, everything is possible No day without learning
Experience is the best teacher
DEDICATION
Allah SWT the almighty Her beloved parents
Her dearestbrother and sisters
Her beloved friends, “ElevenersPlus” All her friends who she can’t mention one by one
All of her lecturers in Muria Kudus University
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ACKNOWLEDGEMENT
The writer would like to express her high gratitude to Allah SWT for blessing and guidance so that the writer can accomplish her skripsi entitled “An
Analysis of the Generic Structure in the Job Vacancy Advertisements in the Jakarta Post Issued in February 2013”.
The writer realizes that she would not be able to complete herskripsi without the guidances, advices, suggestions and encouragements from many persons. Through this occasion, the writer would like to express the sincere gratitude and appreciation for many people in completing her skripsi.They are: 1. Dr. Drs. Slamet Utomo,M.Pd, as the Dean of Teacher Training and Education
Faculty of Muria Kudus University.
2. Diah Kurniati, S.Pd, M.Pd, as the Head of English Education Department Teacher Training and Education Faculty of Muria Kudus University, and also as the first advisor who has carefully read, made several corrections, and suggestion wisely in the completion of this skripsi.
3. Agung Dwi Nurcahyo, S.S, M.Pd, as the second advisor who has given suggestion and correction during accomplishing this skripsi.
4. All the lecturers of English Education Department Teacher Training and Education Faculty of Muria Kudus University for valuable knowledge, guidance, and advices during the years of her study.
5. Her beloved parents, brother, and sisters who always motivate, support, and pray for the writer for finishing this skripsi.
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6. Her beloved friends, “Eleveners Plus” who always support and help the writer to compose this skripsi.
7. All her friends that she can’t mention one by one who always gives support and motivation for her.
Finally, the writer believes that there is nothing perfect in the world and this skripsi is still far from being perfect. Therefore, suggestions and criticisms are always needed. Hopefully, this skripsi will be useful and give benefit for herself and everyone especially in the field of English teaching learning.
Kudus, 6 September 2013 The Writer
Phradhitya Indrie Hapsari Suharto NIM. 200932105
ix ABSTRACT
Suharto, Phradhitya Indrie Hapsari. 2013. An Analysis of the Generic Structure in
the Job Vacancy Advertisements in The Jakarta Post Issued in February 2013.Skripsi.English Education Department, Teacher Training and
Education Faculty, Muria Kudus University. Advisor: (1) Diah Kurniati, S.Pd, M.Pd., (2) Agung Dwi Nurcahyo, S.S, M.Pd.
Key Words :Generic Structure, Job Vacancy Advertisements
English is an international language that used for communication both oral and written.When people speak or write, exactly they also transfer the message. An advertisement is one of media to transfer the message. Generally, the functions of advertisement are to inform and persuade the reader. Beside the advertisement with that purpose, there is an advertisement that having purpose to give announcement about job vacancy. This advertisement will give the reader of the newspapers the detail information about that job, so the reader who need and have qualification on that job could join in that opportunity. To create a good advertisement, the writer must use generic structure. By understanding generic structure of an advertisement, it makes the writer of the advertisements easily write the advertisements and it also makes the readers of the advertisements can easily understand the purpose and message of the advertisement.
In this research, there are two objectives. They are: (i) to find out the generic structures in job vacancy advertisementsin the Jakarta Post issued in February 2013. (ii) To find out the dominant part ofthe generic structures in job vacancy advertisements in the Jakarta Post issued in February 2013.
The design of this research is descriptive qualitative research. The data of this research is the generic structure of job vacancy advertisement text. Meanwhile, the data source isthe job vacancy advertisement texts in the Jakarta Post issued in February 2013.
The result of this research, the writer found that (i) the generic structure of job vacancy advertisements areheadlines, targeting the market, justifying the product or service, detailing the product or service, establishing credential, offering incentives, using pressure tactics, and soliciting response. In the job vacancy advertisements there is no celebrity or typical endorsement. (ii) The dominant part of the generic structure in job vacancy advertisements are targeting the market and soliciting response.
Relating to the analyzing of the generic structure, the writer suggests that the lecturers of English Education Department should introduce and teach their students about the generic structure of advertisement because it is very important to enrich the student’s knowledge in understanding advertisement. The students of English Education Department should give attention to advertisement text and try to master it. For the other researcher, they can use this research as a reference for their research.
x ABSTRAKSI
Suharto, Phradhitya Indrie Hapsari. 2013. AnalisisStrukturGenerik diIklanLowongan Kerjadi Koran TheJakarta Post yang diterbitkan pada bulan Februari 2013.Skripsi. Pendidikan Bahasa Inggris, Fakultas
Keguruan dan Ilmu Pendidikan, Universitas Muria Kudus. Pembimbing: (1) Diah Kurniati, S.Pd, M.Pd., (2) Agung Dwi Nurcahyo, S.S, M.Pd. Kata Kunci :StrukturGenerik, IklanLowongan Kerja
Bahasa Inggris adalah bahasa internasional yang digunakan untuk berkomunikasi secara lisan ataupun tertulis.Ketika orang-orang berbicara atau menulis, mereka juga mentransfer pesan.Iklan merupakan salah satu media untuk mentransfer pesan.Umumnya, fungsi iklan adalah untuk menginformasikan dan membujuk pembaca.Selainiklandengantujuan itu, ada iklan yangmemilikitujuanuntuk memberikanpengumumantentanglowongan kerja.Iklan ini akanmemberikan informasi tentang pekerjaan kepada para pembaca surat kabar, sehingga pembaca yang membutuhkan dan memiliki kualifikasi pada pekerjaan dapat bergabung dalam kesempatan itu. Untuk membuatiklan yang baik, penulisharus menggunakanstrukturgenerik.Dengan memahamistruktur generikiklan, ini membuatpenulisiklandengan mudahmenulisiklan danjuga membuatpembaca iklan dengan mudahmemahami tujuan danpesaniklan.
Dalam penelitian ini, ada dua tujuan penelitian. Yaitu: (i) untuk mengetahui struktur generik dalam iklan lowongan kerja di The Jakarta Post yang diterbitkan pada bulan Febuari 2013. (ii) Untuk mengetahui bagian yang dominan dari struktur generik dalam iklan lowongan kerja di The Jakarta Post yang diterbitkan pada bulan Febuari 2013.
Bentuk penelitian ini adalah penelitian deskripsi kualitatif.Data di penelitian ini adalah struktur generik iklan lowongan kerja.Sedangkan sumber datanya adalah teks iklan lowongan kerja di The Jakarta Post yang diterbitkan pada bulan Febuari 2013.
Hasilpenelitian ini, penulismenemukan bahwa(i) strukturgenerikiklan lowongan kerja adalahjudul,sasaran pasar, membenarkanproduk atau layanan, rincianproduk atau layanan, membangunkepercayaan, penawaraninsentif, penggunaan penekanan, danpermohonan jawaban. Diiklanlowongankerjatidak adadukungankhas atau selebriti.(ii) Bagian yang dominandari strukturgenerikdalam iklan lowongan kerja adalah sasaran pasar danpermohonan jawaban.
Berhubungan dengan analisis struktur generik, penulis menyarankan bahwa dosen Pendidikan Bahasa Inggris harus memperkenalkan dan mengajarkan mahasiswanya tentang struktur generik iklan karena ini sangat penting untuk mengembangkan pengetahuan mahasiswa dalam memahami iklan.Para mahasiswa Pendidikan Bahasa Inggris harus memberikan perhatian pada teks iklan dan
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mencoba untuk menguasainya. Untuk para peneliti lain, mereka dapat menggunakan penelitian ini sebagai referensi penelitian mereka.
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TABLE OF CONTENTS
COVER ... i
LOGO ... ii
TITLE ... iii
MOTTO AND DEDICATION ... iv
ADVISORS’ APPROVAL ... v
EXAMINERS’ APPROVAL ... vi
ACKNOWLEDGEMENT ... vii
ABSTRACT ... ix
TABLE OF CONTENTS ... xi
LIST OF TABLES ... xiv
LIST OF APPENDICES ... xvi
CHAPTER I INTRODUCTION 1.1 Background of the Research ... 1
1.2 Statement of the Problem... 5
1.3 Objective of the Research ... 5
1.4 Significance of the Research ... 5
1.5 Scope of the Research ... 6
1.6 Operational Definition ... 7
CHAPTER II REVIEW TO RELATED LITERATURE 2.1 Text ... 8
2.2 Short Functional Text ... 9
2.3 Advertisement ... 11
2.3.1 Kinds of Advertisement ... 12
2.3.2 Purposes of Advertisement ... 14
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2.4.1 Purpose of Job Vacancy Advertisement ... 16
2.5 Generic Structure ... 17
2.6 Generic Structure of Advertisements... 18
2.7 The Jakarta Post ... 22
2.8 Review of Previous Research ... 23
2.9 Theoretical Framework ... 24
CHAPTER III METHOD OF THE RESEARCH 3.1 Design of the Research... 25
3.2 Data and Data Source ... 26
3.3 Data Collection... 26
3.4 Data Analysis ... 26
CHAPTER IV FINDING OF THE RESEARCH 4.1 The Generic Structure in the Job Vacancy Advertisements of The Jakarta Post Issued in February 2013 ... 30
4.2 The Dominant Part of the Generic Structure in the Job Vacancy Advertisements of The Jakarta Post Issued in February 2013 ... 49
xiv CHAPTER V DISCUSSION
5.1 The Generic Structure of the Job Vacancy Advertisements Found in
The Jakarta Post Issued in February 2013... 52
5.2 The Dominant Part of the Generic Structure in the Job Vacancy Advertisements Found in The Jakarta Post Issued in February 2013 ... 76
CHAPTER VI CONCLUSION AND SUGGESTION 6.1 Conclusion ... 80 6.2 Suggestion ... 81 REFERENCES ... 82 APPENDICES ... 84 STATEMENT ... 113 CURRICULUM VITAE ... 114
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LIST OF TABLES
Table Page
3.4.1 The Example of Analyzing The Generic Structure of Job Vacancy
Advertisement. ... 27
3.4.2 The Example of Identifying the Dominant Part of The Generic Structure of Job Vacancy Advertisements ... 28
4.1.1 Generic Structure Found in “English Course in Kebayoran Baru” ad ... 30
4.1.2 Generic Structure Found in “Native English Language Speaker” ad 30 4.1.3 Generic Structure Found in “TBI” ad ... 31
4.1.4 Generic Structure Found in “Job Vacancy Australian AID” ad ... 31
4.1.5 Generic Structure Found in “Century Healthcare” ad ... 32
4.1.6 Generic Structure Found in “The Jakarta Post Vacancy” ad ... 33
4.1.7 Generic Structure Found in “Job Opportunity At The Qatar Central Bank” ad ... 33
4.1.8 Generic Structure Found in “LBI-FIB-University” ad ... 35
4.1.9 Generic Structure Found in “JV Partner” ad ... 35
4.1.10 Generic Structure Found in “A New Established Marketing Research Company” ad ... 35
4.1.11 Generic Structure Found in “Experienced in Teaching Indonesian” ad ... 36
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4.1.13 Generic Structure Found in “Western Resto” ad ... 36
4.1.14 Generic Structure Found in “Sekolah Victory Plus” ad ... 36
4.1.15 Generic Structure Found in “Century Healthcare” ad ... 37
4.1.16 Generic Structure Found in “Sultan Qaboos University” ad ... 38
4.1.17 Generic Structure Found in “Australian Government” ad ... 39
4.1.18 Generic Structure Found in “Education New Zealand” ad ... 40
4.1.19 Generic Structure Found in “New Language School” ad ... 41
4.1.20 Generic Structure Found in “An IB-PYP&Cambridge School” ad ... 42
4.1.21 Generic Structure Found in “An English Language Institution” ad ... 42
4.1.22 Generic Structure Found in “Bina Bangsa School” ad ... 42
4.1.23 Generic Structure Found in “British International School” ad ... 44
4.1.24 Generic Structure Found in “Australian Government” ad ... 45
4.1.25 Generic Structure Found in “Part Time Native speaker” ad ... 46
4.1.26 Generic Structure Found in “Teaching Vacancies” ad ... 47
4.1.27 Generic Structure Found in “Job Vacancy Australian AID” ad ... 47
4.1.28 Generic Structure Found in “ASEAN Foundation” ad ... 48
4.1.29 Generic Structure Found in “ASEAN-Australia” ad ... 48
4.2 The Dominant Part of the Generic Structure in Job Vacancy Advertisements of The Jakarta Post issued in February 2013... 50
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LIST OF APPENDICES
Appendix Page
