Vii Nadia Husnullaila, 2016
PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT CITILINK Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR ISI
ABSTRAK ...
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ABSRACT
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KATA PENGANTAR ...
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UCAPAN TERIMAKASIH ...
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DAFTAR ISI ... vii
DAFTAR TABEL ...
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DAFTAR GAMBAR ...
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DAFTAR LAMPIRAN ...
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BAB I PENDAHULUAN ...
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1.1Latar Belakang Penelitian ... Error! Bookmark not defined. 1.2 Identifikasi Masalah ... Error! Bookmark not defined. 1.3 Rumusan Masalah ... Error! Bookmark not defined. 1.4 Tujuan Penelitian ... Error! Bookmark not defined. 1.5 Kegunaan Penelitian ... Error! Bookmark not defined.
BAB II LANDASAN TEORITIS ...
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2.1Kajian Pustaka ... Error! Bookmark not defined. 2.1.1 Pemasaran Jasa ... Error! Bookmark not defined.
2.1.1.1 Bauran Pemasaran Jasa ... Error! Bookmark not defined. 2.1.2 Harga ... Error! Bookmark not defined. 2.1.2.1 Penetapan harga ... Error! Bookmark not defined. 2.1.2.2 Tujuan Penetapan Harga ... Error! Bookmark not defined. 2.1.2.3Faktor-faktor yang Mempengaruhi Penentuan Harga JasaError! Bookmark not defined.
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Nadia Husnullaila, 2016
PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT CITILINK Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
2.1.3 Perilaku Konsumen... Error! Bookmark not defined. 2.1.4 Keputusan Pembelian ... Error! Bookmark not defined. 2.1.4.1 Tahap Pengambilan Keputusan ... Error! Bookmark not defined. 2.1.4.2 Indikator Keputusan Pembelian ... Error! Bookmark not defined. 2.1.5 Low Cost Carriers Airlines (LCC) ... Error! Bookmark not defined. 2.1.6 Penelitian Terdahulu ... Error! Bookmark not defined.
2.2 Kerangka Pemikiran ... Error! Bookmark not defined. 2.3 Hipotesis ... Error! Bookmark not defined.
BAB III METODE PENELITIAN ...
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Nadia Husnullaila, 2016
PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT CITILINK Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
BAB IV TEMUAN DAN PEMBAHASAN ...
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4.1 Temuan Penelitian ... Error! Bookmark not defined. 4.1.1 Profil Singkat PT. Citilink Indonesia... Error! Bookmark not defined.
4.1.1.1 Sejarah PT. Citilink Indonesia ... Error! Bookmark not defined. 4.1.1.1 Strategi Pemasaran dan Harga PT. Citilink Indonesia ... Error! Bookmark not defined.
4.1.2 Gambaran Umum Karakteristik Responden ... Error! Bookmark not defined. 4.1.2.1 Karakteristik Responden Berdasarkan Jenis Kelamin ... Error! Bookmark not defined.
4.1.2.2 Karakteristik Responden Berdasarkan Usia ... Error! Bookmark not defined. 4.1.2.3 Karakteristik Responden Berdasarkan PekerjaanError! Bookmark not defined.
4.1.2.4 Karakterisitik Responden Berdasarkan Pendapatan per BulanError! Bookmark not defined.
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Nadia Husnullaila, 2016
PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT CITILINK Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
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4.2.2 Pembahasan Keputusan Pembelian ... Error! Bookmark not defined. 4.2.3 Pengaruh Harga Terhadap Keputusan Pembelian ... Error! Bookmark not defined.
