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Staff Site Universitas Negeri Yogyakarta Materi P.Kons 1

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 A consumer-oriented philosophy which suggests that satisfaction of consumer needs provides the focus for product development and marketing strategy to

enable the firm to meet its own organizational goals To be successful, a company must determine the

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Marketers must first define the benefits

consumers seeks in the marketplace and gear

marketing strategies accordingly

Makes the impetus of studying consumer

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