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ABSTRAK
Achwan Noorlistyo Adi, 210110110134, 2015. “Konsep Diri Anggota Komunitas Hip Hop RUN BDG Movement Bandung”. Dibimbing oleh Pramono Benjamin, Drs., M.Pd selaku dosen pembimbing utama dan Dedi Rumawan Erlandia, A.Md., S.Sos., M.Si sebagai dosen pembimbing pendamping. Program Studi Manajemen Komunikasi, Fakultas Ilmu Komunikasi, Universitas Padjadjaran .
Tujuan penelitian ini adalah untuk mengetahui motif anggota bergabung ke dalam komunitas Hip Hop RUN BDG movement Bandung, mengetahui pemaknaan anggota komunitas Hip Hop RUN BDG Movement Bandung tentang musik Hip Hop, serta mengungkap konsep diri anggota komunitas Hip Hop RUN BDG Movement Bandung.
Penelitian menggunakan paradigma konstruktivis dengan pendekatan kualitatif dan metode fenomenologi dari pemikiran Alferd Schutz. Teknik pengumpulan data penelitian yang paling utama digunakan adalah wawancara mendalam kepada 7 (tujuh) orang informan yang merupakan anggota komunitas Hip Hop RUN BDG Movement Bandung. Lokasi dalam penelitian adalah basecamp RUN BDG, Black Boi studio, dan Soldaten club Bandung. Adapun pelaksanaan wawancara dilakukan dalam kurun waktu dua bulan, terhitung mulai tanggal 17 April 2015 – 28 Mei 2015.
Hasil penelitian ini mengungkapkan bahwa motif bergabung anggota RUN BDG dibagi 2, because of motives dan in order to motives. Because of motives berupa ajakan dari pendiri dan in order to motives berupa keinginan untuk meningkatkan kualitas diri, mencari penghasilan, serta menjaga eksistensi RUN BDG. Musik Hip Hop dimaknai sebagai simbol protes dan perjuangan, simbol universal, ketegasan dan kelugasan, simbol keasyikan serta simbol kehidupan dan kebebasan berekspresi. Konsep diri setiap anggota komunitas Hip Hop RUN BDG Movement Bandung memiliki citra diri dan nilai diri yang positif.
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ABSTRACT
Achwan Noorlistyo Adi, 210110110134, 2015. "Self Concept of Members of Hip Hop Community RUN BDG Movement Bandung". Guided by Pramono Benyamin, Drs., M. Pd as the first advisor and Dedi Rumawan Erlandia, A.Md., S. Sos., M.Si as second advisor. Communication Management Studies Program, Faculty of Communication Science, University of Padjadjaran.
The purpose of this study were to and know the motives joined of members Hip Hop community RUN BDG movement Bandung, knowing the meaning of Hip Hop music by members of Hip Hop community RUN BDG Movement Bandung, and uncover the self-concept of members of Hip Hop community RUN BDG Movement Bandung.
Research used constructivist paradigm with qualitative approach and phenomenology method of Alfred Schutz thinking. Research data collection techniques used were the depth interviews with seven (7) persons who are members of the community informants Hip Hop Movement RUN BDG Bandung. The location of this research were basecamp RUN BDG, Black Boi studio, and Soldaten club Bandung. The interviews were conducted within two months, starting on April 17, 2015 - May 28, 2015.
Results of this study found that motives joined members RUN BDG were divided into 2, namely Because of motives and In order to motives. Because of motives was an invitation from the founder, and in order to motives such as a desire to improve their self quality, earn income, and maintain the existence of RUN BDG. self-concept every member of the community RUN BDG Hip Hop Movement Bandung has a self-image and a positive self worth. Hip Hop music interpreted as a symbol of protest and struggle, the universal symbol, firmness and candor, fun symbols and symbol of life and freedom of expression.
