S MBS 1001921 Bibliography

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Rizki Annisha, 2015

PENGARUH DESAIN PRODUK TERHADAP KEPUTUSAN MENGGUNAKAN PRODUK SEPATU OLAH RAGA NIKE PADA MAHASISWA FPOK UPI DI BANDUNG

Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

DAFTAR PUSTAKA

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Alma, Buchari. (2007). Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta.

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Amin, Muhammad Ahmed. et, al. (2014). Impact of Product Packaging on

Consumer’s Buying Behaviour. European Journal of Scientific Research. Vol. 120 (2). pp. 145-157

Arikunto, Suharsimi. (2009). Prosedur Penelitian Suatu Pendekatan Praktik.

Yogyakarta: Bina Aksara.

_________________. (2010). Prosedur Penelitian Suatu Pendekatan Praktik.

Yogyakarta: Bina Aksara.

Boztepe, S. (2007). User Value: Competing Theories and Models. International Journal of Design. Vol 1 (2). pp.55-63

Buchori, Herry Ahmad dan Djaslim Saladin. (2010) Manajemen Pemasaran (Ringkasan Praktis, Teori, Aplikasi dan Tanya Jawab). Bandung: Linda Karya.

Chen, Ching-Yaw. et, al. (2012). Exploration of The Differences in Taiwanese Women's Purchasing Decisions Towards Luxury Goods and General products. Africal Journal of Business Management. Vol. (6), No. 2. pp. 548-561.

Cravens, David W. dan Nigel F. Piercy. (2013). Strategic Marketing Tenth Edition. New York: McGraw Hill.

Crawford, Merle dan Anthony Di Benedetto. (2011). New Product Management Tenth Edition. New York: Mc. Graw Hill.

Creusen, M. E. H., dan J. P. L. Schoormans. (2005). The Different Roles of Product Appearance in Consumer Choice. Journal of Product Innovation Management. Vol. 22 (1). pp. 63-81.

Dudung, Agus. (2012). Merancang Produk. Bandung: PT. Remaja Rosda Karya. Ferrel, O. C. dan Michael D. Hartline. (2011). Marketing Strategy Fifth Edition.

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Hawkins, Del I. dan David L. Mothersbaugh. (2013). Consumer Behaviour: Building Marketing Strategy Twelfth Edition. New York: Mc. Graw Hill. Hoyer, Wayne D. dan Deborah J. Maclnnis. (2010). Consumer Behaviour Fifth

Edition. USA: South-Western Cengage Learning.

Kotler, Philip dan Gary Armstrong. (2012). Principles of Marketing 14 Edition.

New Jersey: Pearson Education, Inc.

_____________________________. (2014). Principles of Marketing Fifteenth Edition. New Jersey: Pearson Education, Inc.

Kotler, Philip dan Kevin Lane Keller. (2012). Marketing Management. New Jersey: Pearson Education, Inc.

_________________________________. (2013). Marketing Management Fourteenth Edition. New Jersey: Pearson Education, Inc.

Kumar, Minu et, al. (2014). Enhancing Consumers's Affection for A Brand Using Product Design. Journal Product Innovation Management. Vol. 32 (2) pp. 1-15.

Luchs, M., dan K. S. Swan. (2011). Perspective: The Emergence of Product Design As a Field of Marketing Inquiry. Journal of Product Innovation Management. Vol. 28 (3). pp.327-345.

Mohr, Jakki et, al. (2010). Marketing of High Technology Products and Innovations. Third Edition. New Jersey: Pearson Education, Inc.

Munawar, Fansuri. (2011). Pengaruh Inovasi dan Periklanan Terhadap Keputusan Penggunaan Jasa Operator CDMA (Survei Pada Pengguna Kartu Esia Ganas PT. Bakrie Telecom Pada Beberapa Lembaga Pendidikan di Bandung). Tesis. Bandung: Tidak Diterbitkan.

Nobel, C. H., dan M. Kumar. (2010). Exploring The Appeal of Product Design: A Grounded, Value-Based Model of Key Design Elements and Relationship.

Journal of Product Innovation Management. Vol. 27. pp.640-657.

Orth, U. R., dan K. Malkewitz. (2008). Holistic Package Design and Consumer Brand Impressions. Journal of Marketing. Vol. 72 (3). pp. 64-81.

Padmantyo, Sri dan Eko Purnomo. (2014). Pengaruh Desain Produk dan Promosi Terhadap Volume Penjualan Pada Industri Batik (Studi Pada Industri Batik di Kabupaten Sragen). Research Methods and Organizational Studies. pp. 143–147.

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____________________________. (2014). Perilaku Konsumen dan Strategi Pemasaran (Consumer Behaviour & Marketing Strategy) Edisi 9 Jilid 2.

New York: Mc. Graw Hill. Alih Bahasa: Diah Tantri Dwiandani.

Poturak, Mersid. (2014). Influence of Product Packaging on Purchase Decisions.

European Journal of Social and Human Sciences. Vol. (3), No. 3. pp. 144-150

Raheem, Ahmed Rizwan et, al. (2014). Role of Packaging and Labeling on Pakistani Consumers Purchase Decision. European Scientific Journal. Vol. (10), No. 16. pp. 464-473.

Riduwan dan Engkos Achmad Kuncoro. (2011). Cara Menggunakan Path Analysis (Analisis Jalur). Bandung: Alfabeta.

Sagala, Christina et, al. (2014). Influence of Promotional Mix and Price on Customer Buying Decision Toward Fast Food Sector: A Survey on University Students in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi) Indonesia. International Journal of Scientific and Research Publications. Vol. (4), No. 1. pp.1-7.

Saidani, Basrah dan M. Aulia Rachman. (2013). Pengaruh Kualitas Produk dan Desain Produk Terhadap Keputusan Pembelian Sepatu Olah Raga Futsal Adidas di Wilayah Jakarta Timur. Jurnal Riset Manajemen Sains Indonesia (JRMSI). Vol. (4), No. 2. pp. 201-217.

Saladin, Djaslim. (2007). Intisari Pemasaran dan Unsur-unsur Pemasaran.

Bandung: CV. Agung Ilmu

Sanusi, Anwar. (2013). Metodologi Penelitian Bisnis. Jakarta: Salemba Empat. Schiffman, Leon dan Leslie Lazer Kanuk. (2008). Perilaku Konsumen, Edisi

Ketujuh. Jakarta: PT. Indeks. Alih Bahasa: Zoelkifli Kasip

____________________________________. (2010). Consumer Behaviour, Tenth Edition. New Jersey: Pearson Education, Inc.

Singh, Satish Kumar et, al. (2011). Buying Behaviour of Customers in Organized Food Retailing - A Review. Journal of Technology and Science. Vol. (3), No. 1. pp. 6-15.

Sitepu, Nirwana SK. (1994). Analisis Jalur (Path Analysis). Unit Pelayanan Statistika Jurusan Statistika. Bandung: FMIPA UNPAD.

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Solomon, Michael. R. (2015). Consumer Behaviour: Buying, Having and Being.

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Sudjana. (2005). Statistika untuk Ekonomi dan Niaga. Bandung: Tarsito

Sugiyono. (2012). Metode Penelitian Kualitatif, Kuantitatif dan R&D. Bandung: Alfabeta.

________. (2013). Metode Penelitian Bisnis (Pendekatan Kualitatif, Kuantitatif dan R&D. Bandung: Alfabeta.

Umar, Husein. (2013). Metode Penelitian untuk Skripsi dan Tesis Bisnis Edisi Kedua. Jakarta: PT. RajaGrafindo Persada.

Majalah SWA 16/XXV/27 Juli - 5 Agustus 2009 Majalah SWA 15/XXVI/15 – 28 Juli 2010 Majalah SWA 15/XXVII/18 - 27 Juli 2011

Majalah SWA 20/XXVIII/20 September – 3 Oktober 2012 Majalah SWA 19/XXIX/12 – 25 September 2013

Majalah SWA 19/XXX/11 – 24 September 2014

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