KEGIATAN KOMUNIKASI PEMASARAN PADA "SATUKATA" EXHIBITION AND DESIGN CONTRACTOR.

iv

ABSTRACT

Aldilla Dino Johan A. F.

“Marketing Communication Activity at

SATUKATA

(

Exhibition and Design Contractor

)

” Under the guidance of

Nindi

Aristi,S.Sos.M.Comn

Diploma Program III, Business Communication Program

Study, Science Communication Faculty, Padjadjaran University.

The purpose of this research is to know the marketing strategy of

SATUKATA

, and to know how the marketing communication of

SATUKATA

. The type of this study is a descriptive method, which is used to get to know

how the activity is. With data collected by observations, interviews, and literature

study.

The result showed that the marketing strategy of

SATUKATA

is to determine segmentation and target market and develop the components of the

marketing mix. Moreover, the marketing communication of

SATUKATA

is by using the promotion mix, those are advertising, personal selling, sales promotion,

public relations, word of mouth, and direct marketing.

Based on the research it can be conclude that marketing communication

activity that is applied by

SATUKATA

is applying all of promotion aspect, with advertising, word of mouth, and public relations become the most influential