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service

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Kompetisi antar operator telekomunikasi di Indonesia telah mendorong XL

untuk meningkatkan kinerja dan semakin fokus agar dapat menjadi yang

terdepan. Sesuai dengan komitmen XL yaitu memenuhi harapan pelanggan

seiring dengan peningkatan pendapatan yang pesat, Manajemen XL memulai

suatu terobosan strategi di tahun 2009 dengan :

Sepanjang 2009, strategi ini diimplementasikan berdasarkan

prinsip berikut:

• Harga terjangkau dengan pilihan produk dan layanan yang

menarik dan memberikan nilai lebih bagi pelanggan.

• Meningkatkan pengalaman pelanggan.

• Memastikan pengelolaan beban jaringan yang memadai

dan memaksimalkan kapasitas serta kualitas.

• Mempertahankan keuntungan dengan terus meningkatkan

pangsa pasar seiring dengan upaya untuk tetap

mempertahankan organisasi yang ramping dan manajemen

biaya yang cermat.

• Menggunakan kesempatan dalam layanan data dan Value

Added Services.

• Meningkatkan eﬁsiensi dalam sistem distribusi untuk

menghasilkan jaringan distributor dengan kinerja yang

tinggi, loyal, dan produktif.

• Memperkuat atribut merk.

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(11)

Target strategis XL adalah menjadi operator telekomunikasi

utama di Indonesia yang menyediakan beragam layanan dengan

tarif terjangkau dan berkualitas tinggi dengan pilihan-pilihan yang

“Fun and Exciting.”

XL mencapai hasil yang positif sepanjang 2009, sebagai berikut:

Pendapatan

EBITDA

Margin EBITDA

Jumlah Pelanggan

Sebagai bagian dari visi menjadi juara selular di Indonesia – memuaskan

pelanggan, pemegang saham dan karyawan XL mengarahkan Perusahaan

untuk mencapai peningkatan jangka panjang berdasarkan

prinsip-prinsip yang memaksimalkan value creation and return melalui

peningkatan pendapatan yang menguntungkan, eﬁsiensi usaha, dan

produktivitas modal.

Rp. 13.880 miliar

Rp. 6.205 miliar

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