ii ABSTARCT
THE MEASUREMENTS OF CUSTOMER LOYALTY ON INDONESIA BRAND PRODUCTS BY USING NET PROMOTER SCORE METHOD ON
GENERATION C (YOUTH)
The World of Businness is getting more Complex, it differs from the last two Decades. The Cmpetition of Business’s no longer inbound Nationally, but through Regional, Even Globally. In accordance of Globalization, loyalty can’t be made out consumer as their Commitment. The Later Consumer possess much more insight, and more thorough in the process of Product and Service comparation which ought to be bought. Technology is giving them the easiness to access any information, including the superiority and drawbacks of one Company. They can no longer be deceived. They have the rights to choose. Thus, one Business have to provide their Customer with their product information as thorough as possible, and made things easy for them to buy their Products.
This Research will discover the Rate of Net Promoter Score Brands Value to Generation C (youth). This Research is done with Net Promoter Score (NPS) Methode. The number of this research’s Population is 17.257 Students. Slovin Formula is used in this Research to determine the ammount of sample, Thus, the outcome number of sample is 100 from 17.257 Students. Secondary Data also gathered to support the analysis in this research, through books, magazine, and Literature Study. Analysis’s methode udes in this research are Description and Qualitative analysis.
The result of this research has shown that all Indonesia Brands posses Positive NPS Value. This Research also shown taht there are 2 Good NPS Predicated Brands, 88 Excellent NPS Predicated Brands, 19 Leader NPS Predicated Brands, 19 Both Excellent and Leader NPS Predicated Brands, and One with Excellent NPS, Leader NPS and Star NPS at once.
Key Words : Loyalty, Net Promoter Score (NPS), Detractor, Passive, Promoter,
Star NPS, Leader NPS, Excellent NPS, and Good NPS.
