•
Sebuah event yang memberikan kesempatan kepada
para creative muda Indonesia untuk menampilkan
karya orisinalitas mereka , dalam rangka mendukung
perkembangan brand lokal kreatif di tanah air seperti
•
Film, Fashion, Art, Photography, Music, Books dan
banyak lagi
•
Diadakan pertama kali tahun 2012 di Jakarta selama 4
hari
•
Kini ICW berkembang diberbagai bidang sektor
memperkenalkan kreator-kreator kreatif tanah air.
VISI & MISI
Visi :
•
Mempertahankan geliat berkarya dari
para pelaku kreatif di tanah air
•
Misi :
•
Mendirikan Federasi Pelaku Kreatif di
Indonesia
•
Menyediakan pameran bagi para brand
lokal tanah air
•
Mengembagkan kreatifitas anak muda
tanah air
Strategi
• Bekerjasama dengan komunitas
berbagai brand untuk melakukan
aktivitas promosi untuk setiap
komunitas
• Mengadakan kompetisi awal terhitung 7
bulan sebelum event
• Strategi promosi dengan bekerjasama
dengan media partner (radio, cetak, &
media sosial)
Tema
• Satu : Menyatukan segala aspek
kreatifitas anak muda dalam
budaya Indonesia
• Satu : Menyatukan perbedaan
dalam Satu Indonesia
• Satu : Indonesia Satu dalam kreatif
untuk membangun perekonomian
Indonesia
• Satu : Menceritakan semangat
Nasionalisme dalam kreatifitas
•
Dekorasi booth yang kreatif
•
Promotion Product Creative , Creative Talk Show, Fashion Show Creative Designer, Creative
Designer Competition, Book Launching, Film Competition, Film Screening, Musician on Stage,
Music Competition, Photography Instalation, Creative Photographer Competition
•
Strategi promosi dengan bekerjasama dengan media partner (radio, cetak, & media sosial)
Target market
GEOGRAPHIC
DEMOGRAPHIC
PSYCHOGRAPHIC
CONSUMER
BEHAVIOUR
PRIMARY CITY
Sex: Men &
Woman
SES : A , B+ & B
Creative
URBAN & SUB
URBAN
Age : 17 – 35 thn
Young Executive, Career
Man & Woman,
Entrepreneur, Creative
People
Independent
Smart
Fashion Lovers
4Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion
KEMERIAHAN
• 4 Days
• 200 Booth Creative Presentation
• Creative Designer Presentation
• Creative Designer Competition
• Photography Instalation
• Photographer Cometition
• Creative Writer Presentation
• Publisher Label & Independent
• Creative Writer Competition
• Creative Label Presentation
• Musician On Stage
• Musician Competition
• Creative Film Competition
• Film Screening
• Food Creative Festival
• Indonesia Mode History
Instalation
•
PERSONALITAS
•
• •
4 Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion Photography Exhibition, Film Talk-Show.
• INDONESIA CREATIVE
DESIGNER DESIGN
COMPETITION
• MEN’S READY TO WEAR • WOMEN READY TO WEAR
• COUTURE
• BATIK KREATIF •
•
•
• 4 Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion
Photography Exhibition, Film Talk-Show.
•
Memberikan kesempatan anak muda
untuk berkarir sebagai desainer kreatif
masa
depan
Indonesia,
dengan
bekerjasama dengan Lotte Shopping
Avenue,
desainer-desainer
muda
Indonesia
mendapatkan
kesempatan
bekerjasama dengan Lotte Shopping
Avenue sebagai tenant yang akan
menjual RTW dalam Loft Indonesia
Designer
•
PRE PRESS CONFERENCE Agustus 2017
•
OPENING INDONESIA CREATIVE WEEK
•
ONE MONTH INDONESIA CREATIVE WEEK
CAMPAIGN
•
INDONESIA CREATIVE WEEK CONCERT PRESENTS
•
KAHITNA, TULUS, The Wild & The Tree
•
TICKET SELLING HTM RP. 200.000,-
•
•
•
• 4Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion Photography Exhibition, Film Talk-Show.
KAHITNA
TULUS
THE WILD &
THE TREE’S
Press Conference ICW 2016 Satu Indonesia
•
Founder ICW
•
Sponsor
•
Creative Director ICW
•
Promotion Tools :
•
A. Press Release
•
B. Special Goodie Bag
•
50 Media Reported
4Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion
Creative Talk
Show
• Speaker
• MC
• Presentation
4Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion
Creative Designer Presentation
• Presents
• Top Local Brand
• 24 Models
• ICW Parade Presentation
• ICW Exclusive
Presentation
• Creative Designer
Competition 2017
4Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion
ICW MODEL
AUDITION
Bulan Agustus diadakan audisi model
untuk presentasi creative designer muda
brand dan lotte fashion week
LOTTE
FASHION
WEEK
Mempersembahkan
retail-
retail pilihan Lotte Shopping
Avenue
presentasi
spring/summer 2017 selama 4
hari
4Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion
Sebuah space fashion sejarah di Indonesia
dari pahlawan-pahlawan bangsa, gaya
kerakyatan era 1900 -1990
Akan menampilkan instalasi foto historia
mode Indonesia
Historia akan mendukung film fashion
competition dokumenter untuk para pecinta
atau seni di Indonesia Creative Week 2017
Historia juga akan menampilkan presentasi
desainer terpilih dalam sebuah fashion show
dan talk show oleh pakar mode Indonesia
Historia memperkenalkan screening film
Indonesia dan Film Mode Competition
SEBUAH AJANG KOMPETISI KREATIF PERTAMA
UNTUK MENAMPILKAN BUDAYA MODE
INDONESIA DALAM FILM
PARA NOMINASI AKAN DIPILIH DARI
PENDAFTAR DI SELURUH INDONESIA
4Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion
BOOKS SPACE
Pameran buku-buku karya Indonesia yang akan digelar
selama 4 hari. Program acara adalah :
1.
Book Library dari penerbit-penerbit Indonesia
2.
Book Launch dari penulis-penulis Indonesia
3.
Book Review sebuah acara diskusi buku-buku
tentang fashion dari penerbit, penulis dan media
4.
Book Community Gathering
Rundown
Lotte ( ICW Creative Designer Dome)
28 September - 1 Oktober 2017
10.00 AM – 12.00 PM Opening ICW 2017
12.00 PM – 12.30 PM
Press Conference 1
13.00 PM - 14.00 PM
Parade Presentation
14.00 PM - 14.30 PM
Press Conference
Exclusive Presentation
15.00 PM - 15.30 PM
Exclusive Presentation
16.00 PM - 16.30 PM
Press Conference 2
17.00 PM - 18.00 PM
Parade Presentation
18..30 PM - 19.00 PM
Press Conference 3
19.00 PM - 20.00 PM
Parade Presentation
20.00 PM - 20.30 PM
Press Conference
Exclusive Presentation
20.30 PM - 21.00 PM
Exclusive Presentation
*Guest by VVIP Invitation
Creative Space
28 September - 1 Oktober 2017
10.00 am – 10.00Pm
Talkshow Creative Brand
Press Conference
Music Presentation
Film Presentation
I Create
28 September - 1 Oktober 2017
10.00 am – 10 Pm
200 Creative Exhibition
Creative Brand, Photography, Music, Books &
food
4Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion
VENUE
Lotte Avenue
4Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion
Fashion Dome Indonesia Creative Week 2017
Indonesia Kaya
4Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion
Creative Space Indonesia Creative Week 2017
Indonesia Kaya
4Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion
ICW Creative Music Stage Indonesia Creative
Week 2017
Indonesia Kaya
4Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion
Stand Booth
4Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion
Layout
ICW 2017
4Days, 40 Show, and more than 120 brands & Designers Showcase, Fashion talk-show, Beauty class, ICW Designers Awards, Fashion
RUNDOWN
DA
Y
I
Time Duration Activity
06.00 - 06.30 30 min Crew Stand by 06.30 - 07.00 30 min Briefing
07.00 - 07.30 30 min ICW Grand Opening Rehearsal 07.30 - 08.00 30 min ICW Grand Opening Rehearsal 08.00 - 09.00 60 min ICW Grand Opening Rehearsal 09.00 - 10.00 60 min Make Up Model & Hair Do 10.00 - 11.00 60 min Preparation
11.00 - 12.00 60 min Preparation 12.00 - 13.00 60 min Preparation
13.00 - 14.00 10 Min Media Registration ICW Press Conference 14.00 - 14.30 30 min Press Conference
14.30 - 15.15 45 min Guest Registration 15.15 - 15.20 5 Min Speech By ICW
15.20 - 15.25 5 Min Speech By Indonesia Creative Week 2017 15.25 - 15.30 5 Min Speech by Bekraf
15.30 - 15.35 5 Min Opening Act
15.35 - 16.05 30 Min Fashion Show by Ian Adrian, Datmen (Men Batik) dan Mc Draw 16.05 - 16.10 5 Min Closing
16.10 - 16.25 15 min Clear Area
16.25 - 16.45 60 min Press Conference Parade I 16.45 - 17.30 45 min Fashion Show Parade I 17.30 - 17.45 15 min Clear Area
17.45 - 18.30 45 min Break
18.30 - 18.45 30 min Press Conference Parade II 18.45 - 19.30 45 min Fashion Show Parade II 19.30 - 19.45 30 min Clear Area
19.45 - 20.00 15 min Press Conference Exclusive 20.00 - 21.00 60 min Fashion Show Exclusive 21.00 - 21.15 15 min Clear Area
RUND
OWN
DA
Y
II
Time Duration Activity
06.00 - 06.30 30 min Crew Stand by 06.30 - 07.00 30 min Briefing
07.00 - 07.30 30 min Model and Designer Stand by 07.30 - 08.00 30 min Sound and Multimedia Check 08.00 - 09.00 60 min Fashion Show Slot I Rehearsal 09.00 - 10.00 60 min Fashion Show Slot II Rehearsal 10.00 - 11.00 60 min Fashion Show Slot II Rehearsal
11.00 - 12.00 60 min Make Up Fashion Campaign& Beauty Class 12.00 - 13.00 60 min Lunch Break
13.00 - 13.45 45 min ICW Fashion Seminar 13.45 - 14.00 15 min Clear Area
14.00 - 15.00 60 min Fashion Parade I 15.00 - 15.15 15 min Clear Area 15.15 - 16.15 60 min Fashion Parade II 16.15 - 16.30 15 min Clear Area
16.30 - 17.30 60 min Fashion Parade III 17.30 - 17.45 15 min Clear Area
17.45 - 18.45 60 min Lotte Fashion Week Spring/Summer 2017 19.45 - 20.00 15 min ICW Ready To Wear Competition
20.00 - 21.00 60 min Exclusive Designer Day I 21.00 - 21.45 45 min ICW Awards
RUND
OWN
DA
Y
III
Time Duration Activity
06.00 - 06.30 30 min Crew Stand by 06.30 - 07.00 30 min Briefing
07.00 - 07.30 30 min Model and Designer Stand by 07.30 - 08.00 30 min Sound and Multimedia Check 08.00 - 09.00 60 min Fashion Show Slot I Rehearsal 09.00 - 10.00 60 min Fashion Show Slot II Rehearsal 10.00 - 11.00 60 min Fashion Show Slot II Rehearsal 11.00 - 12.00 60 min Fashion Seminar : Beauty Class 12.00 - 13.00 60 min Lunch Break
13.00 - 13.45 45 min
ICW Icon Competition 2018 Fall/Winter 13.45 - 14.45 60 min
14.45 - 15.00 15 min 15.00 - 16.00 60 min
16.00 - 16.30 30 min Clear Area 16.30 - 17.30 60 min Fashion Parade I 17.30 - 17.45 15 min Clear Area
17.45 - 18.45 60 min Fashion Parade II 18.45 - 19.00 15 min Clear Area
19.00 - 20.00 60 min Lotte Fashion Week Spring/Summer 2017 20.00 - 20.15 30 min Clear Area
20.15 - 21.00 45 min Exclusive Designer
RUND
OWN
DA
Y
IV
Time Duration Activity
06.00 - 06.30 30 min Crew Stand by 06.30 - 07.00 30 min Briefing
07.00 - 07.30 30 min Model and Designer Stand by 07.30 - 08.00 30 min Sound and Multimedia Check 08.00 - 09.00 60 min Fashion Show Slot I Rehearsal 09.00 - 10.00 60 min Fashion Show Slot II Rehearsal 10.00 - 11.00 60 min Fashion Show Slot II Rehearsal 11.00 - 12.00 60 min Fashion Seminar : Beauty Class 12.00 - 13.00 60 min Lunch Break
13.00 - 13.45 45 min Fashion Talk Brand
13.45 - 14.45 60 min ICW Presents Stand Up Comedy 14.45 - 15.00 15 min Clear Area
15.00 - 16.00 60 min Fashion Parade I 16.00 - 16.30 30 min Clear Area
16.30 - 17.30 60 min Fashion Parade II 17.30 - 17.45 15 min Clear Area
17.45 - 18.45 60 min Fashion Parade III 18.45 - 19.00 15 min Clear Area
19.00 - 20.00 60 min
Lotte Fashion Week Spring/Summer 2017
20.00 - 20.15 30 min Clear Area20.15 - 21.30 60 min Exclusive Designer
Timetable Indonesia Creative Week 2017 Spring/Su mmer
Oktober November Desember Januari Februari Maret April Mei Juni Juli Agustus September Remarks
Persiapan Signed Kerjasama Pendaftaran Local Brand & Designer Pendaftaran Local Brand & Designer Pendaftara n Local Brand & Designer Pendaftaran Local Brand & Designer Pendaftar an Local Brand & Designer Pendaftar an Local Brand & Designer Pendaftara n Local Brand & Designer
Pendaftaran Local Brand & Designer
Pendaftaran Local Brand & Designer Pendaftaran Local Brand & Designer Pendaftar an Program ICW Pendaftar an Program ICW Pendaftara n Program
ICW Pendaftaran Program ICW
Pendaftaran Program ICW Film Fashion, Stand Comedy, ICW Fashion Competitio n, ICW Icon Promo Digital Socmed Promo Digital Socmed Promo Digital Socmed Promo Digital Socmed Promo Digital Socmed Promo Digital Socmed Promo Digital
Socmed Promo Digital Socmed
Promo Digital Socmed
Promo Digital
Socmed
Print Ad Print Ad Print Ad Print Ad Print Ad Print Ad
Media Placement Media Placement Media Placement Opening Lotte Avenue Akurasi Fashion Slot Lotte Avenue Model Audition Press Conference Prepare Road To Prepare Road To LottenPre Fall/Event Women & Men's Wear Lotte Men's Style Week by ICW Lotte & ICW Instalation Spring/Su mmer Fall/Winte r Pre Event 27-30 ICW Hijab Week 28-31 Mei ICW Creative Competition Technical Meeting
