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Market Mavenism: Its Contribution in Building Consumer’s Trust | Puspa | Gadjah Mada International Journal of Business 5540 9418 1 PB

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Figure 1. Relationship between Knowledge and Trust
Figure 2. The Role of Knowledge and Trust
Table 1. Pearson’s Correlations between Variables
Table 4. Trust in Some Information Sources

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Considering this, the present study at- tempts to examine the effect of consumer innovativeness, ser vice quality, ser vice switching costs and service satisfaction on