S PSI 1001393 Bibliography

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1 Varininta Dityasari Betha Putri, 2016

HUBUNGAN ANTARA BRAND PERSONALITY DENGAN LOYALITAS PENGGUNA IPHONE PADA KALANGAN MAHASISWA DI KOTA BANDUNG

Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

DAFTAR PUSTAKA

Aaker, D.A. 1996. Building Strong Brands, The Free Press, New York, NY.

Aaker, D.A.1996. “Measuring brand equity across produts and markets”, California Management Review, Vol. 38 No.3, pp.

Aaker, D.A, Joachimsthaler, E. 2000.Brand Leadership. The Free Press, New York.

Aaker, J.L. 1997. “Dimensions of Brand Personality”, Journal of Marketing Research, 34, 347-356.

Aaker, J.L. 1999. “The malleable self: the role of self-expression in

persuasion”, Journal of Marketing Research, Vol. 36 No. 1, pp. 45-57.

Angling Laraswaty, Kemuning. 2010. Pengaruh Citra Merek Terhadap Loyalitas Konsumen Pada Air Mineral Aqua. Jakarta: Fakultas Ekonomi Universitas Mercu Buana.

Arikunto, Suharsimi. 2006. Prosedur Penelitian: Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.

Asperin, Emilia E. 2007.Exploring Brand Personality Congruence: Measurement and Applicationin the Casual Dining Industry. Doctoral Dissertation.Kansas State University.

Azoulay, Audrey and J.N.Kapferer. 2003. Do Brand Personality Scales Really Measure Brand Personality?.Journal of Brand Management, Vol.11 (2), 143-155.

Bosnjak, M., Bochman, V. And hufscmidt, T. 2007. “Dimensions of brand personality attributions; s person-centric approach in the german

cultural context”, Social Behaviour and Personality: An

International Journal, Vol. 35 No. 3.

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Darmadi Durianto, dkk. 2001. Strategi Menaklukkan Pasar Melalui Riset Ekuitas dan PerilakuMerek, Jakarta: PT. GramediaPustakaUtama. Dehghan, and Shahin. A. 2011. Customer Loyalty Assesment. USA.

Ferrinadewi, Erna. 2008.Merek dan Psikologi Konsumen. Yogyakarta: Graha Ilmu.

Goldberg, L.R. (1990). An Alternative “Description of Personality”. The

Big Five Factor Structure. Journal of Personality and Social Psychology vol 59

Tjiptono, Fandy. 2005. Strategi pemasaran edisi II. Yogyakarta: Andi offset.

Farid Yuniar Nugroho. 2011. Pengaruh Citra Merek dan Kepuasan Pelanggan Terhadap Loyalitas Konsumen. Yogyakarta: Fakultas

Pertanian Universitas Pembangunan Nasional “Veteran”.

Ferrinadewi, Erna. 2008. Merek & Psikologi Konsumen: Implikasi pada Strategi Pemasaran. Yogyakarta: Graha Ilmu.

Rangkuty., Freddy. 2004. The Power of Brandds. Jakarta: Gramedia Pustaka Utama.

Gobe, Marc. 2005. Emotional Branding. Jakarta: Erlangga.

Griffin, Jill. 2005. Customer Loyalty: Menumbuhkan dan Mempertahankan Kesetiaan Pelanggan. Jakarta: Penerbit Erlangga.

Hou, J., L. Du, & J. Li. 2008. Cause’s Attribute Influencing

Consumer’sPurchasing Intention: Empirical Evidence From China.

Asia PacificJournal of Marketing and Logistics, 20(4), 363-380.

Hoyer, Wayne D., & Deborah J. MacInnis. 2008. Consumer Behavior (FifthEdition). Oklahoma: South-Western.

Kahney, Leander. 2002. Apple: It’s All About The Brand. [Online].www.wired.com/gadgets/mac/commentary/cultofmac/2002/ 12/56677[27 Juli 2015]

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John, B., & Sekar, P.C. 2008. Measurement and Validity of Jennifer

Aaker’s Brand Personality Scale for Colgate Brand VIKALPA, 33. 49-61.

Kahney, Leander. 2002. Apple: It’s All About The Brand. [Online].www.wired.com/gadgets/mac/commentary/cultofmac/2002/ 12/56677[27 Juli 2015].

Keller, Kevin Lane. 2008. Strategic Brand Management: Building,Measuring, and Managing Brand Equity (3rd Edition). New Jersey:Pearson Education

Knapp, Duane E. 2001. The Brand Mindset. Megraw Hill Companies Inc.

Kotler, P. 1987. Dasar-dasar pemasaran. Jakarta, CV Intermedia.

Kotler, P. 2002. Marketing Management. Prentice Hall.

Kotler, Philip & Gary Armstrong. 2012. Principles of Marketing (14 th Edition). New Jersey: Pearson Education.

Long-Yi Lin. 2010. “The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video

games buyers”, Journal of Product & Brand Management, Vol. 19 Iss: 1, pp.4 – 17.

Maukar, D.C. 2013. Hubungan Konformitas reemaja dan Identitas Sosial Dengan Brand Loyalty Pada Merek Starbucks Cofee. Surabaya. Skripsi Fakutas Psikologi Universsitas Surabaya.

Priyandra, Putra. 2012. Pengaruh Brand Personality Apple Terhadap Minat Beli Konsumen di Kota Bandung Tahun 2012. Skripsi pada Institut Manajemen Telkom. Bandung: Tidak Diterbitkan.

Pradipta, D.A.P. 2012. Pengaruh Citra Merek (Band Image) Terhadap Loyalitas Konssumen Produk Oli Pelumas PT Pertamina (PESERO) Enduro 4T di Makasar. Makasar. Universitas Hassanudin.

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Minat Beli Ulang. Skripsi Pada Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana. Salatiga

Putri, Aprilizayanti. 2008. Pengaruh Brand Personality Terhadap Brand Loyalty, Studi: Konsumen Produk Fashion Merek Zara Di Jakarta.Skripsi Sarjana pada FISIP UI: tidak diterbitkan

Siegel, S. 1997. Statistik Non Parametrik. Jakarta: PT Gramedia.

Sugiyono. 2010. Metode Penelitian Kuantitatif. Bandung: Alfabeta.

Sugiyono. 2011. Metode Penelitian Kuantitatif dan R&D. Bandung: Alfabeta.

Su, Fin & Xiao Tong. 2015. “Brand personality and brand equity: evidence

from sportswear industry”. Journal of Pruduct & Brand Managrment. USA.

Wang, W.C., and Chen, Y.C. 2009. “A Study of Customer Loyalty Management in Chinese Retail Supermarket. International Journal of Business and Management.

Wicaksono, Darmawan. 2013. Pengaruh Elemen Ekuitas Merek Terhadap Perilaku Konsumen Dalam Melakukan Keputusan Pembelian Iphone. Skripsi Universitas Diponegoro. Semarang