i
ABSTRAK
Vicky Destiawan, 210110110373. 2015. “Pengaruh Kredibilitas Diana Rikasari (@Dianarikasari) terhadap Sikap Followers-nya dalam Berpakaian”. Dengan pembimbing utama Dr. Dadang Sugiana, M.Si dan pembimbing pendamping Jimi Narotama. S.Sos., M.Si. Program Studi Manajemen Komunikasi, Fakultas Ilmu Komunikasi, Universitas Padjadjaran.
Tujuan Penelitian ini adalah untuk mengetahui sejauh mana pengaruh kredibilitas Diana Rikasari (@Dianarikasari) sebagai fashion blogger, berdasarkan keterpercayaan, keahlian, dan daya tarik yang dimilikinya, terhadap sikap followers -nya dalam berpakaian.
Metode yang digunakan adalah studi korelasional dengan teknik analisis regresi linier berganda. Teknik pengumpulan data primer penelitian dilakukan dengan menggunakan kuesioner yang disebarkan kepada sampel yang berjumlah 95 responden, yaitu followers Diana Rikasari yang aktif memberikan like pada posting -an @Di-anarikasari y-ang rata-rata berjumlah 1730 followers dan menggunakan teknik sampling acak sederhana sebagai teknik pengambilan sampel.
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ABSTRACT
Vicky Destia wan, 210110110373. 2015. “The Effect of Diana Rikasari‟s
Credibility (@Diana rikasa ri) to Her Followers Attitude in Get Dressed”. First
advisor is Dr. Dadang Sugiana, M.Si and second advisor is Jimi Narotama. S.Sos.,
M.Si. Majoring in Communication Management, Faculty of Communication Science,
Padjadjaran University.
The aim of this research wa s to understand how far the effect of Diana
Rikasari‟s Credibility (@Dianarikasari) as fashion blogger, based on her
trustworthiness, her expertness, and her attractiveness, to her followers attitude in
get dressed.
The method that used was correlational study by multiple linear regression
technique analysis. Prima ry data collection techniques of resea rch wa s ca rried out
by using a questionnaire which is distributed to 95 respondents,who are the
followers of Diana Rikasari, who actively give „like‟ on @Dianarikasari
postings,whose followers‟ amount around 1730 and using simple random sampling
technique as sampling technique.
The result of this research showed that the trustworthiness and expertness of
Diana Rikasari as fashion blogger didn‟t show any effect towa rd her followers‟
attitudein get dressed. Meanwhile there were significant influences between Diana
Rikasari‟s attractiveness as fashion blogger to her followers attitude in get dressed.
The conclusion of this research is Diana Rikasari‟s Credibility affects directly
