Kevin Meethan
• There is a long tradition of using
photography and film in ethnographic research.
• There is a tradition of using
photography in documenting social conditions.
• Even so, the use of photographs and
film (and later video) remained as rather marginal research methods.
Visual
Visual
• Digitisation means taking
photographs and videos, storing them and sharing them has never been easier.
• The global spread of the mobile
phones with cameras has also changed the way we record and engage with the world.
• We can share our pictures through
networking sites and via email.
Visual
Visual
• The realist assumption: the camera does
not lie.
• Photographs and videos are often
assumed to be a way around the problem of ‘observer bias’.
• Photographic images have always been
manipulated.
Visual
Visual
Take for example this picture of Lenin …
Visual
Visual
• A photograph both includes, as well
as excludes
• A photograph is always selective
• The optics of a camera do not mimic
human eyesight
• They convert three dimensions into a
two dimensional plane
Visual
Visual
• When we take a picture we are
making decisions that may involve aesthetic concerns as much as
anything else.
• Images are produced and interpreted
through forms of tacit knowledge
• There are many different kinds of
photography
• Certain things may be ignored as
subjects
Visual
Visual
• Assumption that photography
bypasses human agency and removes subjectivity because it is a purely
mechanical process
• It is convention that enables us to see
photographs as a ‘true’ representation of the world
• As well as rendering three dimensions
into two, they also ‘freeze’ the fourth dimension of time
Visual
Visual
• Nonetheless photographs have the
capacity to document in a way that writing cannot
• As such they isolate specific events
from the flux of our experiences
• And by doing so, allow us to
scrutinise a particular place, or incident many times over.
Visual
Visual
The following photographs were taken in the Gambia. They are part of a sequence that shows someone preparing green tea. This is a widespread and semi-ritualised custom, green tea is boiled up with sugar, and drunk from small glasses, and is
shared between family and friends.
Preparing Green
Preparing Green
Preparing Green
Preparing Green
Tea
Tea
These photos enabled us to see the process in some
• Nonetheless photographs have the
capacity to document in a way that writing cannot.
• As such they isolate specific events
from the flux of our experiences
• And by doing so, allow us to
scrutinise a particular place, or incident many times over.
Visual
Visual
• Problem of decontextualisation
Baetens (2009) writes that photographs
are ‘…considered to be good at
‘showing’ but not very good at
‘telling’’ (p143)
Visual
Visual
• Gold (2007) uses photography as one
aspect of his research methods in the study of immigrant communities.
• Pictures can be used as the basis for
interaction with his informants
• How they view the images can reveal
information that interviews might not have
• This technique is known as ‘photo
elicitation’
Visual
Visual
User generated images: where the research subjects are asked to take pictures
Guillemin and Drew (2010) used what
they termed ‘photovoice’ to examine the experiences of young people with
chronic medical conditions.
Such an approach requires the active
involvement of participants and as such can be empowering.
User generated
User generated
• Problems with anonymity and
confidentiality are not really any
greater with visual data than written data
• Often confused with ideas of
ownership and permission
• Under UK law the person who takes
the photograph owns it
Ethical
Ethical
• You do not need permission to take a
photo in a public place, to take a
photo of a building or to take a photo of private property from a public
place
• You need permission if you are on
private property e.g. shops, shopping malls
• Some public buildings such as
museums and art galleries do not allow photography, but some do
Ethical
Ethical
• Photos and videos are useful but
underused research tools within the social sciences
• We need to be aware of the
conventions of both taking and interpreting images such as the
problem of ‘showing’ and not ‘telling’
• Ethical issues are less understood but
no greater than those involved with other forms of recording
Visual research:
Visual research:
Photographs of Lenin courtesy of Wikimedia Commons
http://upload.wikimedia.org/wikipedia/commons /e/e8/RedSqlenintrotsky.jpg
Accessed 11/8/11
Photographs from Gambia courtesy of Kevin Meethan
Baetens, J. (2009) Is a Photograph Worth a Thousand Films?. In Visual Studies 24, 2, 143 – 148
Gold, S. (2007) Using Photography in Studies of
Immigrant Communities. In Stanczak. G. (ed) Visual Research Methods: Image, society and representation.
Sage: London.
Guillemin. M. and Drew, S. (2010) Questions of Process in Participant Generated Visual Methodologies. In Visual Studies 25, 2, 175 - 188
Heath, C., Hindmarsh, J. and Luff, P. (2010) Video in Qualitative Research. Sage: London
L. Macpherson (2009) The UK Photographers Rights Guide V2.
http://www.sirimo.co.uk/wp-content/uploads/2009/05/ukphotographersrights-v2.pdf Accessed 11/8/11
Rose, G. (2007 2nd edition) Visual Methodologies: An
introduction to the interpretation of visual materials. Sage: London
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Author Kevin Meethan
Institute Plymouth University
Title Visual Research
Description Presentation – Qualitative Methods – Visual Research Date Created November 2010
Educational Level 7, Masters
Keywords UKOER ,LFWOER ,UOPCPDRM, Learning from WOeRK ,WBL ,Work-Based, Learning, CPD ,Continuous Professional Development ,Research Skills, Qualitative Research Methods ,Visual Research
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